How is Social Media Covering South by Southwest Film? Find out in Future of Engagement! #SXSW

South by Southwest is a major film festival held each year in Austin. In this episode of Future of Engagement, host Murray Newlands looks at how social media is covering the 19th annual SXSW, and what he finds may surprise you:


  • People are spamming SXSW hashtags on Twitter, which means a lot of people are following SXSW…
  • There’s even a #NotAtSXSW hashtag…
  • Looking at the whole conversations, around 6% of coverage was negative and 14% positive (3:7 negative-to-positive ratio), which is relatively high for an event like this.

How coverage of South by Southwest is distributed across social media platforms:

Graph by Alerti social media monitoring service.

Get Alerti for free for 3 months using the alertivideo promotion code!


  1. I learn something here. not familiar with the festival. But twitter can really be a good promotional tool

  2. Will Smith says:

    Many many thanks to aware us from this. Will take care of this. But i haven’t heard about this film festival before.

  3. My sister used to live in Texas and I was really excite she she moved there. I planed an visiting the same week as SXSW but she is since moved. I may still make it to the event one of these years. For now I just try to follow coverage like this online.

  4. I personally have never heard of this film festival but i guess it has the social media world buzzing so good for them

  5. This is nice info which will nice to learn those things which can stop some occurred things.
    India carnival would love you to read ..Goa Carnival 2012My Profile

Speak Your Mind


CommentLuv badge