South by Southwest is a major film festival held each year in Austin. In this episode of Future of Engagement, host Murray Newlands looks at how social media is covering the 19th annual SXSW, and what he finds may surprise you:
Highlights
- People are spamming SXSW hashtags on Twitter, which means a lot of people are following SXSW…
- There’s even a #NotAtSXSW hashtag…
- Looking at the whole conversations, around 6% of coverage was negative and 14% positive (3:7 negative-to-positive ratio), which is relatively high for an event like this.
How coverage of South by Southwest is distributed across social media platforms:
Graph by Alerti social media monitoring service.
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{ 7 comments… read them below or add one }
I never heard it this before, glad to know this from your awesome post today!Thanks!
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I never knew about SXSW, I guess I should be following them via twitter.
Its so true, that there will be a lot of spamming when its so popular. Thanks for sharing !
Danna
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Twitter: hughbel
March 21, 2012 at 6:39 am
I learn something here. not familiar with the festival. But twitter can really be a good promotional tool
Twitter: moviesonclick
March 16, 2012 at 4:40 am
Many many thanks to aware us from this. Will take care of this. But i haven’t heard about this film festival before.
Twitter: acceleratedfreelance
March 14, 2012 at 12:37 pm
My sister used to live in Texas and I was really excite she she moved there. I planed an visiting the same week as SXSW but she is since moved. I may still make it to the event one of these years. For now I just try to follow coverage like this online.
Twitter: greentradecnd
March 13, 2012 at 1:39 pm
I personally have never heard of this film festival but i guess it has the social media world buzzing so good for them
Twitter: india_darshan
March 13, 2012 at 1:44 am
This is nice info which will nice to learn those things which can stop some occurred things.
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