Sometimes great ideas are ahead of the technology to really make them work. So do you roll them out anyway and hope for great spin or do you wait until better gadgets exist and miss the opportunity to be seen as a leader?
While there is risk either way, fortunately you can measure the buzz across social networks and blogs to find out. That is just what The CW Network when they put live tweets right into Entertainment Weekly magazines.
The reason this was risky is because the device loaded REALLY slow and many people who saw it in their copy of the magazine may not have even recognized what it was. Mashable did a video that shows the Live Twitter Feed in Entertainment Weekly print mag.
In this edition of Future of Engagement, Murray Newlands talks about how phenomenally successful CWs idea was:
Murray discusses why this worked and asks, ‘What can YOU do to be a social media leader?” I would be interested to know if they distributed the 1000 copies to the public or they were sent to reviewers and other people who would be positive about the concept because the buzz was so overwhelmingly positive at 35.81% as you can see in this graph:
Would you be impressed if you saw live tweets in a print magazine or would you complain that they were too slow to load? (You can see how they work in the Mashable video I linked to above.)
Remember that social media monitoring measures what it measures.
In other words, if you can control the spin you can make it positive -
and if you can’t it might spin out of control and come back to bite you!
That is why many use social media monitoring solutions like Alerti. If you want to check it out you can get a free social media monitoring account trial. Enter bonus code alertivideo to extend it to a full 90 days.