The influence of social media on modern business is ever increasing.
But social media often comes with challenges, such as managing multiple accounts.
It is also difficult to keep up with the rigorous task of putting out relevant content that is unique and engaging.
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There is no question that this responsibility can be time-consuming.
However, the presence of social media management tools allows you to automate some of your social media tasks. In doing so, you can properly manage your account in less time.
Here are some of the social media management tools you need to consider, especially if you are on a tight budget.
HootSuite is an online management dashboard that helps you manage more than one social media account.
The free version permits three different social media accounts, while the paid version allows unlimited accounts, plus some other extra benefits.
With HootSuite, you can execute a campaign from one web-based platform across multiple social networks, such as Facebook and Twitter.
Starting with the free package is a good option. It can solve most of your social media marketing needs as a small business.
SocialOomph was originally designed solely for use on Twitter and was formerly known as TweetLater.
The company eventually modified its features to accommodate other social networks and changed its name to SocialOomph.
The free version of SocialOomph limits your activities to Twitter and provides the following:
- Tweet scheduling
- Keyword tracking
- URL shortener
- Mentions/re-tweets monitoring
- DM inbox and Twitter purging
- 5 Twitter accounts (maximum)
- Pre-defined channels (Twitter)
- Private Tweet interests channels
You can manage up to five Twitter accounts, and you can send up to 12 tweets per hour.
You also get a 7-day trial of the professional features without any termination of your free plan after your trial elapses.
While free users can send up to 12 tweets per hour, professionals get unlimited tweets.
Free users don’t get the rotation or recurring options, which means their main benefit is that they can schedule messages for future posting.
Buffer makes post scheduling awesome and makes your posts consistent.
You can queue several posts and publish them at a later date.
Also, you can set more than one buffering pattern to guide how often you want your updates to come out at a certain time of the week.
Buffer’s distinct feature is the ability to schedule and manage posts unique to each account. The free version offers:
- 1 social account per platform
- 1 user login
- 10 scheduled post per profile
- Support for Twitter, Facebook, Google+, Linkedin, and Instagram
- Link shortening and tracking
TweetDeck is a social media dashboard application for managing Twitter accounts.
This platform is completely free, and it does a perfect job of helping you manage and organize as many Twitter accounts as you want.
With TweetDeck, you can:
- Interact with your Twitter list
- Track your mentions
- See who followed you
- Track your direct messages (DM)
- Create custom searches
- Keep up with interactions
- Keep up with your activity
- Use the mobile app
- Manage unlimited number of accounts
- Keep up with trends
Everypost allows you to curate, customize, schedule, and publish across multiple social media accounts at once.
It supports popular social networking sites such as Facebook, Twitter, Google+, LinkedIn, Pinterest, Tumblr, and Dropbox.
One of the unique features of Everypost is that it allows you to customize your posts for each social page before publishing.
So you can customize your content to suit the social platform on which you want to publish. Everypost does not presently have any form of social analytics, but plans to offer this feature in a later version.
The free version allows:
- 1 user login
- Scheduling up to 10 posts
- Content customization
- Content curation
MavSocial functions like most social media management tools. It saves time and allows you to post on various social media platform from one interface.
Most of its best features are restricted to the paid packages.
But its free package allows:
- 1 user login
- 2 social profiles (Facebook and Twitter)
- 10 posts per network daily
Editors Note: GrowMap uses MavSocial. You can read more about it in Amazing Visuals: Where to Get Them and How to Push Them to Get More Traffic.
Followerwonk, formerly known as SEOmoz, is a Twitter analytics tool. The free version unlocks most of the best benefits.
With the free version you can:
- Search Twitter bios
- Compare Twitter users
- Analyze followers/follows
- Overlay your social graph
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