Social Media Marketing Monday – SMM Overview

Today kicks off the first Social Media Marketing Monday post in my new weekly column specifically about Social Media Marketing.

These will usually be short posts with one easy to implement strategy per post or links to quality information related to Social Networking Marketing.

OK, I already failed the “short posts” part this time; I promise to work on that.
(My regular readers know I am known for pillar posts; not quick content.)

A great place to start is Tamar’s excellent free Social Networking Guide the Ultimate Social Media Etiquette Handbook. Even though she wrote this in 2008, the principles of how to behave in online relationships are timeless. Some specifics about the various sites may have changed but what is important are the concepts she shares on how to approach each network.

A real eye-opener is this really expansive view of what some consider Social Media Spam. Social Networking is so new that there is still much to figure out and even more viewpoints to consider and hopefully share with others why marketing is NOT evil – it is simply how we more easily find the products and services we most want.

Which Social Networks are best for you depends on your goals.
Below are those I recommend you consider first.

TWITTER

Twitter is essential for everyone. You can often use it reach people quickly who are so busy they can be difficult to contact in other ways. Being able to add you to their Twitter lists lets those who want to collaborate with you keep up with and share your blog posts and latest promotions.

For insights into how powerful Twitter can be read UnMarketing’s What If I Didn’t Use Twitter?

FRIENDFEED

Even though FriendFeed has been bought by Facebook (and ended up as Google Buzz?) and it isn’t what it once was, it is still important because you can feed your blog posts there automatically and subscribers there boost your blog subscriber counts at FeedBurner, FeedBlitz, etc. Excellent for discussing complex topics with those you contact at Twitter.

Get up to speed quickly on Twitter and FriendFeed with
my Twitter and FriendFeed Quick Start links.

LINKED IN

Use LinkedIn for networking with decision makers, other consultants and agencies. There is a widely recommended book on how best to use LinkedIn called I’m on LinkedIn – Now What. If you went to a prestige school or worked for a major company you can get strong results there quickly. There is a blog specifically for LinkedIn Tips.

STUMBLEUPON

It makes sense to be active at StumbleUpon because it drives more traffic than any other Social Media site (unless you hit the Buzz page somewhere) and sends residual traffic.

There have been times reviews there sent 25,000+ visitors or even 127,000+ StumbleUpon visitors to a single post. 70% of StumbleUpon traffic comes after the peak.

Be sure to read How Not to Get Banned at StumbleUpon BEFORE you get active there.

REDDIT

While I was at first put off at Reddit because some users are negative and voting submisssions down is common there, they are privately held and I believe it has huge potential.

I recommend 10e20′s Everything You Ever Wanted to Know About Reddit and the official Reddiquette page before you get started there.  The key there will probably be to locate sub-reddits that are still active and already have followings (or to create your own).

LOCAL COMMUNITIES

If you have a business that operates primarily locally, getting active in communities like MerchantCircle can be excellent. Review businesses there you frequent and recommend and those in your niche and it is likely they will review you. Reviews will be ever more important as more people make decisions by reading what others believe.

FACEBOOK

How to effectively use Facebook is not obvious. Be sure you understand How to Create Facebook Fan Pages and understand the chances they recently made regarding becoming a Facebook fan versus Like a Business on Facebook.

If you are going to use Facebook I recommend you first get The Book I’m on Facebook – Now What; How to Get Busienss and Professional Value from Facebook by Jason Alba and Jesse Stay. Using Facebook for business is not easy and many have had to start over completely. Without the book you probably won’t be very effective. Here is a review of Jesse’s book How to Use Facebook book.

Jason Alba wrote a similar book for LinkedIn titled I’m on LinkedIn – Now What.

SOCIAL MEDIA MARKETING BLOGS

RECOMMENDED SOCIAL MEDIA MARKETING BOOKS

I highly recommend picking up a copy of Tamar Weinberg’s book The New Community Rules: Marketing on the Social Web. It is the best way to understand each Social Network, learn what not to do and how to use them.

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Gail Gardner

Small Business Marketing Strategist at GrowMap
Creator and owner of GrowMap.com, Gail is primarily known for mentoring small businesses and encouraging bloggers to join collaborations to share skills and support small business.

Comments

  1. Nancylyne says:

    Thanks for your review. I use both FB and Tweeter in my business and I will pay attention to your recommendation
    Nancylyne would love you to read ..Handling Stress in an Easy WayMy Profile

  2. Several nuggets for anyone formulating a serious social media strategy. Kudos to you for sharing.

  3. Graphic Design Edinburgh says:

    In my opinion it’s better to focus only on few social media sites instead of all available. Quality counts. Thank you for this list and associated links to find out more. It give wide range of possibilities and selection of sites in which is worth to participate.

  4. Brandon says:

    Wow what a cool blog. I love the attention to detail you put into this post. It shows alot about the type of person you are. I think you summarized just about all the best social sites out there.
    .-= Brandon @ MLM Lead Generation´s featured blog ..The MLM Lead Generation 3 Step Process That Works =-.

  5. Your blogs are interesting, and as a result, time killing too. Since one feels like reading one after the other.

    Social media is an effective tool and one can get good results in their business.

    Thanks

  6. wedding dresses says:

    Twitter is definitely going to be best for social media marketing for those who are having their online business because it is used by so many people.

  7. free advertising says:

    looks the same to me

  8. Social media marketing has been proven effective by all types of business, and this is where a lot of brands focus nowadays. Facebook is the second most visited website in US and its one of the reason why a lot of people focus on advertising or promoting their website over the it to maximize their profits.

  9. Nowadays, everybody use social networking sites for their personal and business purpose. I am use twitter and facebook daily. because through this social networking sites, i can keep connect with friends.

  10. best website design says:

    Social Media has put all businesses on a level playing field when it comes to marketing. Creativity and Strategy are the only limitation. You can easily go head-to-head in marketing as far as social media is concerned..literally!

  11. Dennis Edell says:

    Sorry for the 3rd comment today, but did you change the Commentluv settings? It is no longer auto-ticked.

    This might annoy some who don’t realize there’s no link until after they hit submit.
    .-= Dennis Edell @ Direct Sales Marketing´s last blog ..New Updated Long Detailed Comment Policy Coming very SOON! Among Others… =-.

    • Hi Dennis,

      I have been experimenting with the CommentLuv plugin to more thoroughly understand how it works. I will check the settings and turn the default back to on.

      Andy Bailey (creator of CommentLuv for those who many not know) and I have agreed to work together. I will be editing the CommentLuv blog, adding new content, and especially advising on improving usability on the site to make it much easier to use.

      Andy has already added links to Register/Edit your blog URL and Log In right at the top center because those are two actions we most need to do. That makes it really easy to find and use them.

      There will be many more improvements to come. Andy doesn’t know it yet but I will be sending him my vision of the perfect CommentLuv plugin that will be the ultimate comment plugin to replace many. Over time CL will be even more awesome that it already is!

      I had to temporarily hold off posting because of a slight server resource scalability issue. GrowMap was moved last night to a faster, more powerful server.

      If you run into the issue of no link you can resubmit, tick the box, and then request the first comment be deleted. (I know, I know, more work, but it would work when needed.)
      .-= growmap´s last blog ..Affiliate Tips Tuesday: Three Ethical Affiliate Marketing Experts I Trust =-.

  12. I’m on all those except FriendFeed. Something I’ve blogged about before was mobile marketing. This is going to blow up in the next year. I am so confident that it will that I’m working with a business who does this. It’s such a great way for businesses to interact with customers. I made a separate page on my blog called Mobile Coupons that explains why I think this will be the big player in marketing and interacting with customers. You can read the post at . I’d like to hear what you think Gail.

    • Welcome back Anthony,

      FriendFeed is the major reason I have so many subscribers here. Those who use it are far more likely to subscribe there than to use an RSS reader. Since they got bought out fewer people (like me) are as active there but many still are and it is easy to set up your account to at least pull in your blog feed.

      It is a good idea to be at least a little active there. I am not physically there since they changed hands (I used to visit there all day every day back in the day) but I feed my StumbleUpon reviews over there and pop in off and on.

      Mobile marketing is definitely going to be huge and everyone is going to need information from the end user perspective and also on how best to use it from a merchant / advertiser viewpoint.

      I am at a disadvantage because I live almost entirely online so I don’t have a need to use it. I first started using a device very similar to a Blackberry way back in 1984 because I worked at IBM and used it for 16 years so maybe I am not as fascinated with new mobile technology as many are.

      Your blog could be a major reference site for mobile marketing and we are definitely going to need one. I would rather have a site I can recommend than learn that aspect of marketing myself.
      .-= growmap´s last blog ..Keyword Tags, MetaTags, Tags: How Many Are Best? =-.

  13. Hi,

    Twitter is definitely going to be best for social media marketing for those who are having their online business because it is used by so many people.

    Thanks

    • Hello Tanmay,

      Twitter is essential but other Social Networks are more effective in many ways. Businesses should focus on several Social Media sites and not just one (although they may get started on just one until they get the hang of it).

      Even businesses that are entirely online would benefit from listings in Local Search Directories. Any business with a physical address and phone number can request them. See the post in CommentLuv for full details.
      .-= growmap´s last blog ..Free Business Listings in Local Search Directories =-.

  14. Dennis Edell says:

    Talk about timely! As you know I am completely starting over in the social scene, going one by one starting with twitter…excellent overview post.

    Has anyone suggested to Tamar, to turn it into an actual ebook?
    .-= Dennis Edell @ Direct Sales Marketing´s last blog ..New Updated Long Detailed Comment Policy Coming very SOON! Among Others… =-.

    • Hi Dennis,

      I should have thought to tell you about that post. I did it a long time ago and share it regularly with new Twitter users. You REALLY have to get a Twitter account. It is the primary way I know who is publishing what these days.

      We have a Twitter list specifically for those who are in our private blog collaboration and that list makes it fast and easy to see what everyone has done lately. I find it much faster than using an RSS reader.

      The other primary way I know who is doing what is through the CommentLuv posts they feature here and elsewhere. Your blog roaming ways are the reason you have been able to do without a Twitter account. Your comments and links invite us to come see you.

      I’ll send a Tweet to @Tamar and ask her if she ever plans to release her book as an ebook. I’m wondering which I would use more: the physical book or a searchable ebook.

      There is a good index and Table of Contents so I haven’t had any challenges finding the information I want in the book again. Sometimes I like to be able to open a physical book and leave it open next to the keyboard while I work.

      .-= Gail @ Support Small Businesses´s last blog ..Why Marketing is NOT Evil =-.

      • Dennis Edell says:

        This is why commentluv is my fav. ;)

        You may be disappointed even after I’m on Twitter – I do not plan to auto-tweet every blog post, not even close.

        Speaking of commentluv and twitter…..
        .-= Dennis Edell @ Direct Sales Marketing´s last blog ..YES it is Time for ME to TWEET! What’s my username? Part 1 =-.

        • LOL Dennis. If you are willing to drop by and comment every time you write a blog post that works even better than Twitter for me. I suspect most bloggers find Tweeting them or feeding them to FriendFeed easier and less time consuming.
          .-= Gail @ WOMM´s last blog ..New Weekly SMM, WOMM, Affiliate Columns =-.

          • Dennis Edell says:

            Uhh (that’s what I do) Shhh ;)
            .-= Dennis Edell @ Direct Sales Marketing´s last blog ..WANTED: HootSuite vs. TweetDeck Comparison Guest Post! =-.

          • Dennis Edell says:

            The #1 reason I won’t auto-tweet or auto-anything of that nature is because I have plenty of posts that I feel only my regular readers or subscribers might be interested in…and like that. :-)
            .-= Dennis Edell @ Direct Sales Marketing´s last blog ..YES it is Time for ME to TWEET! What’s my username? Part 1 =-.

  15. Looks like it will be a great series… thank you for plugging my two books (on LinkedIn and Facebook)…

    Let me recommend an AWESOME book on Twitter – I just got it in the mail and am beyond impressed. It’s titled “The Twitter Job Search Guide” but it’s the most comprehensive book on Twitter I’ve seen. I thought it would be about 100 pages but it’s almost 200.

    http://www.amazon.com/Twitter-Job-Search-Guide-Advance/dp/1593577915

    Anyway, good luck with this series!

    • Welcome to GrowMap, Jason,

      I only know you from what I’ve read and heard from your co-author Jesse Stay. He is the reason I know about your books and recommend them.

      Thank you for sharing the new book on Twitter. Any time you want to drop by and recommend something or share with us tips on Facebook, LinkedIn or anything else we’re all ears.

      LinkedIn is highly useful and I understand many strategies for using it effectively. Facebook is another story. It just doesn’t do anything for me as I find it lacks clarity and their usability leaves a lot to be desired. For now I don’t want to invest the time it would take to sort out how best to use it.

      Some excellent books I refer to are the reason I decided to start my new post series. Excerpts from a quality book are excellent for short blog posts and an opportunity to remind my readers of what books are worth buying.

      I have not seen your LinkedIn book or the Twitter book you recommend. Any author willing to send me a review copy can be sure that I WILL read it and give my honest opinion.

      The books I find especially valuable will be the ones I quote and recommend regularly in my new columns. You may only be aware of Social Media Marketing Monday series. I introduced a column series for each day of the week yesterday in the post I’ll feature in CommentLuv in this reply.
      .-= Gail @ Support Small Businesses´s last blog ..New Weekly SMM, WOMM, Affiliate Columns =-.

  16. I will be following your updates to this post. Social media has been a boom to our SEO efforts for our own business as well as our clients. It looks like this relationship between social media and success online is only going to continue growing.
    .-= Thomas@Magento´s last blog ..Magento Shopping Cart Marketing Requires In-depth Knowledge, Training and Support =-.

  17. What is the hottest social media tool to emerge on the scene this year? I want to know what people think about it…

  18. accident claim solicitors says:

    In these days, everywhere the social media and marketing’s magic is rocking on. Internet and cool famous apps made it possible to communicate passionately.

  19. This post on social networking is god but I feel that much is left to be desired. Nearly all the social networking websites have been mentioned. It would be good to include in-depth information on how well one could use each of these websites for networking.

    • Welcome Raymond,

      KnowEm lists over 350 popular Social Media Networks so the ones I’ve mentioned are the ones I personally consider the most important starting with Twitter. No doubt other bloggers would include some I did not and eliminate some I use regularly on their own lists.

      To cover even one of these comprehensively would require a book which is why this post mentions several books. Even Tamar’s excellent overview book is only a starting point.

      I will be posting specific strategies for how to use these sites in future posts. The best advice I can give anyone is to read the specific posts I’ve shared and especially the warnings about what NOT to do and then jump in with both feet. The only way to truly learn anything is by doing.

      I recommend everyone start with Twitter first (and use the Twitter Quick Start link in this post to make that easy). Those who have blogs should open an account at FriendFeed second and add their feed there.

      After that it is personal preference which to use next. I strongly recommend that anyone serious about doing this well read Tamar’s book. It has all the basic information you must have to get started on these and other Social Networking sites in one book.

      I keep my copy on my desk right next to my monitor for handy reference and I do refer to it regularly. I’ll be sharing some tips from her book in future Social Media Marketing Monday posts.
      .-= growmap´s last blog ..Free Business Listings in Local Search Directories =-.

    • That’s expecting alot isn’t it?

      • Hi Rob,

        Most people have no idea of the complexity of what they are asking. I am sure Raymond really thought I had mentioned ALL of the Social Networking sites when in fact I did not even mention all of the best known Social Media options.

        Developing proven strategies for each is an even more complicated process and there is never going to be any one “right” way to use each site. The best we can do is share what works for us or those we assist.
        .-= Gail @ Support Small Businesses´s last blog ..New Weekly SMM, WOMM, Affiliate Columns =-.

  20. This looks like it is going to be a great series. Nice start off! And don’t worry about the length… after you get a few posts into the series, you will see what is better received and be able to find the perfect balance between the longer / shorter posts.
    .-= Kristi@Blogging Tips´s last blog ..8 Ways Businesses Should Use Social Media =-.

    • Thank you Kristi,

      I decided this was the way I wanted to go and your Fetching Friday column is one of a few post series that gave me the idea so thanks!

      I always end up editing and adding a few more links to posts like this one so you should see a trackback to a couple of yours. I decided this post really needed a Social Media Marketing Blogs section.
      .-= growmap´s last blog ..Why Marketing is NOT Evil =-.

  21. Think I should point out, friendfeed was bought out by facebook ;) may wanna edit that…
    .-= rob sellen@internet marketing´s last blog ..Google a mass of contradictions? =-.

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