Small businesses are the backbone of the American economy. There are approximately 28 million small businesses in the country, most of them being owned by self-employed workers. Since 1995, 65% of the new jobs that were filled were created by small business owners. The average annual sales that non-employer small businesses generate is $44,000, according to Forbes.
Clearly, the average revenues small businesses yield each year isn’t a lot. To some it might not seem like enough money for small business owners to pay themselves, let alone have enough money to pay for marketing. However, if small business owners expect to achieve success, they have to find ways to hurdle over these and other typical challenges.
Small Business BC reported that sitting down and making the time to draft and finalize a business plan, developing a short marketing pitch and getting a good grasp on the financials for their company are leading challenges entrepreneurs face. Other challenges small business owners have to deal with include managing cash flows and being effective at finding and landing new business prospects.
These prospects may be individual consumers or other business owners or managers. For example, a technology firm might use B2B marketing software to secure sales from more businesses that license technology programs from them. Regarding attracting and keeping new customers, small businesses are trying different strategies to get their messages in front of thousands of potential buyers for the least amount of money.
Ways that B2B marketing software helps small business owners to do this includes offering them social marketing and email marketing resources. Under a B2B marketing software social marketing platform are social publishing, social analytics, social sharing, advocate marketing and social profiles.
Of these, social publishing tools provided by salesfusion and other marketing firms may save small business owners the most time. This video explains how these tools can benefit small business management:
For example, entrepreneurs can publish and review the results of content they post at their social media network accounts. Also, rather than to create one social profile after another at various social media networks, entrepreneurs can use B2B marketing software to create several different company profiles using one tool. It’s the chance to track which type of content is most popular with prospects that can let entrepreneurs see the direct correlation between content and potential sales.
With email marketing entrepreneurs can connect with business prospects without having to pick up the telephone or without having to jump in a car and drive to a prospect’s office. This one step can save entrepreneurs money on gasoline alone. It might not seem like much at first glance. However, add in hundreds of in-person business meetings a month and it’s becomes clear how much money email marketing could save small business owners.
Trigger based email campaigns, access to HTML templates and advanced deliverability tools come with email marketing campaigns. To get the most out of the tools, entrepreneurs have to learn how to use B2B marketing software. That’s why they should wait to contract for marketing software until after they’ve confirmed that companies that license or sell the software provide adequate training.