If you are serious about your business – no matter what kind of business it is or even if your business is a blog – you have business cards printed because they are a fast, effective, inexpensive way to remind someone you met them.
If they have your card there is at least a possibility that they will remember you when they need you – OR even better – they will use your business card to get more information about what you do – IF you have a Web presence!
According to a Network Solutions Small Business Survey, 56% of businesses already have a company Web site:
I am certain that small businesses are lagging behind and fail to realize WHY it is so very important that they create an online presence immediately.
Even people who have never turned on a computer are using
cell phones, iPads, and other handheld devices and
GPS systems in their cars to find businesses.
Nielsen reports that one in two Americans will have a Smartphone by Christmas 2011 and a consumer study of US mobile phone users from The Kelsey Group and ConStat indicates Smartphone Adoption Accelerates Mobile Local Search.That survey found;
“Nearly 19% of US mobile consumers now use an advanced mobile device and 49% plan to purchase one within two years.”
The best way to share information about your business without bending someone’s ear or typing long emails is to make sure your most important information is available online. Here’s why:
- Many people are more willing to read your site than ask you questions directly.
- What you have online is EASY for others to share.
- Checking your site is faster than trying to get you on the phone – saving both you and them valuable time.
Even though this should be OBVIOUS even most social media savvy bloggers I collaborate with and even I are guilty of not sharing enough. Perhaps it is our conditioning against self-promotion that is holding us back.
If we do not share what we do, how can anyone
hire us or send us clients or buyers?
The first step to increasing your income is to publish this information on the Internet:
- What you do or sell
- How much you charge (for services)
- The process for working with you
- How to contact you
Even if you have NO IDEA how to make this happen I encourage you to read on because I am about to tell you the best way to do this.
IF YOU HAVE A BLOG:
Create a page for each service or product line. Then create a page titled Services or Products or something else highly OBVIOUS and relevant. Add that page as a tab in your header. (How you do that varies depending on the Theme you’re using so if you need how-to assistance leave a comment. If you don’t even know what I’m talking about you’ll need to hire someone. Ask me and I can recommend the best.)
IF YOU DO NOT HAVE A WEB PRESENCE:
For years now the advice has been you MUST own your own Web site. I no longer agree with that because of the emphasis on continually updated content, user interaction and social media sharing (what PostRank calls engagement).
Most business sites are static and do not regularly update content or answer comments and unless they hire an SEO are unlikely to appear in the search results.
What is important for online real estate is the same
as what you already know about physical real estate:
Location, Location, Location.
It does not matter how beautiful your Web site is
if no one ever sees it.
While most will still be recommending you get your own Web site, I am going to make a very different recommendation. Buy your own domain name and have it pointed at content you have published on a very active blog. The main purpose of your domain name is to be easy to remember and share and – if carefully selected – be found online.
As long as you control your domain name any effort and expense
you put in marketing your business or site is protected.
Should the blog go away, become less active, or your relationship with that particular blogger not work out, you can simply have the information published anywhere else and point your domain name to the new location.
The best blog to have publish your information will:
- Be publishing content about the geographic area where your physical business is located.
- Contain extensive content related to your business.
- Have a strong social media presence through a power account for the entire site.
- Be building niche social networking accounts for your geographic area and/or your specific area of interest so that they can reach your target audience.
ADVANTAGES to NOT Having Your Own Blog or Site:
- You don’t have to learn how to install a blog or design a Web site.
- You do not have to have the technical skill or hire someone to maintain your blog which requires regular WordPress and plugin updates.
- Your content will reach an immediate targeted audience a new Web site does not have.
- Because actively updated sites are regularly crawled by the search engines, your new content will be found quickly. (On blogs like this one that happens within minutes.)
SAME AS OWNING YOUR OWN BLOG OR WEB SITE:
- You can still have as many pages and as much content as you wish and add to or change it at any time.
- Because your content is on a blog you can grow your business using CommentLuv by simply commenting in related blogs.
- Build incoming links to bring targeted search engine traffic to your site (or hire the blogger or someone else to do this for you).
- You can use a link to your new domain name in your Local Search Directory Listings to provide even more information at the point of purchasing interest (when someone searched for what you have to offer).
What you put online costs you ONCE
and benefits you indefinitely
with NO RECURRING COSTS.
Get FREE Advertising on Major Sites including
Google, Yahoo, SuperPages, Yellow Pages plus
100s to 1000s of small sites too!
PROMOTING YOUR NEW WEB PROFILE:
- Put your domain address (www.yoursite.com) on your business cards and anything else you print.
- Use it as your landing page in Local Search Directory Listings to provide additional information you can edit, add to or change at any time.
- Add a link to it in your social media accounts on Twitter, Facebook, LinkedIn, StumbleUpon, etc.
- If you are active in online communities or forums you can usually link to your information.
By having your own domain that links to more information, anyone you know online anywhere can instantly find out more about what you do and sell. Add it to any traditional advertising you do to turn even a tiny classified into your own personal online salesperson.
Latest posts by Gail Gardner (see all)
- STOP! We Are Doing Social Media Marketing All Wrong. Fix in #JJJRH - December 5, 2013
- How NOT to Do Blog Outreach to Avoid Unnatural Link Profile Penalties - December 2, 2013
- Are You Ready for BYOD? - November 28, 2013