Creating an SEO Plan
There are plenty of “gurus” and “experts” out there who will tell you what your company needs to do to increase its online presence, but it can be dangerous putting all of your trust in one person’s ideas.
As we live in the greatest technological era of all time, it is important for business owners to take advantage of all that technology has to offer. But at the same time, we must be cautious about our approach.
With Google updating its ranking algorithms regularly, what worked a year ago might not be a productive use of your time and resources today. Above all else, you need to craft an SEO plan that is custom to your business and industry. Here’s how.
Are there certain phrases your clients would search for online in order to find your company? What about other keywords that potential customers would search for to find you? It’s foolish to think your company doesn’t have specific keywords that are associated with it, but it’s even more foolish to not fight for higher ranking on these keywords.
If you have been struggling with your current internet marketing plan, you should examine your keywords you are currently attempting to rank highly on. Also see if you should focus your efforts on additional keywords.
Your keyword selection can determine whether or not
you will successfully implement your SEO plan.
Do the Research
Before you start implementing your SEO plan, you need to spend time researching keywords. However, knowing the keywords you should target is just the beginning of your endeavor.
If your company has an SEO or webmaster on payroll, speak with them about the keywords your company is targeting, and go over the results. You may find the keywords you rank highest on are irrelevant regarding potential customer web searches.
When discussing your keywords and determining which to target, focus on:
- Each keyword’s search volume
- How your competitors rank with these keywords
- Determining if there are any seasonal keywords that are more frequently searched as the seasons change.
Before you invest your time and effort in ranking for a specific keyword, you absolutely must realize how much work it will take.
Getting your company to the top of the search results for each keyword phrase is not usually fast or simple.
Decide first whether the amount of work required
is truly worth the effort for each phrase.
Improve Site Content
Once you have selected the right keywords to target, you will need to develop the content for your website. To properly do this, you will focus on producing keyword-rich content that incorporates your keywords throughout your writing.
Google and other search engines will crawl your company’s site and determine which keywords it should rank for. But be careful in doing this. Your articles must still be interesting for your audience, as this will gain traffic and you stand a better chance of having users return to your site.
Use Compelling Titles
When focusing on your content, you want to use
headlines that will grab the reader’s attention.
Many newspapers and magazines have crafted their headline skills over a period of years, using creative headlines that captivate the reader enough to make them click on the article.
You will also want to make sure what you are writing and posting to your company’s website is relevant and fresh. If you’re publishing outdated information, your audience will quickly lose focus and will deem your site irrelevant.
Search engines will penalize your site should you duplicate or plagiarize someone else’s work. Whatever you choose to write about, make sure it is entirely unique and in your own words.
There are thousands of ways you could go about crafting your company’s SEO plan and strategy, but the only way you will get everything out of your plan is if you create it to your company’s specific needs and demands.
If you take these steps, you will be on the right track toward increased traffic for your company’s website. However, this process takes time, so your patience is a necessity.
Remaining persistent and continuing to execute
your plan will bring you the results you desire.
Lance Trebesch is the CEO of TicketPrinting.com & Ticket River, which offers a variety of event products and ticketing services. After nineteen years of Silicon Valley experience, Lance found the key to happiness is helping customers worldwide beautify and monetize their events with brilliant print products and event services. Listening to his customers and learning about how they plan their events – ranging from concerts to fundraisers – has helped him gain insight and expertise on how to host a successful event that he is always eager to share.
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