Search Engine Optimization or SEO is constantly growing, evolving and changing into a more accurate mechanism for tracking the behavior of online content.
Every search engine works under a different formula and algorithm, but we are focused on Google since it is considered as the beast and the most prominent search engine in the world. Google has always been notoriously secretive about its algorithm and never completely reveals how it operates. Nevertheless a little common sense and practicality can go a long way in identifying the tricks to follow SEO in upcoming years.
Here are SEO tactics to look out for in 2015 to increase your website ranking:
SEO for Mobile Devices
While there are SEO strategies for websites, there are separate strategies for mobile browsing. According to Google, the speed at which a page loads is what determines any site’s ranking.
Sites may take longer to load on mobiles as compared to home or office computers. It is clear that SEO campaigns in 2015 will need to focus on supporting mobile optimization as well as other multimedia platforms.
For this to take place Google needs to optimize each platform individually and bounce rate needs to be minimized. If your site is not optimized properly and the user has a bad experience, they bounce and from then forward your site will be ranked accordingly.
Focus on Content
Gone are the days when you could take advantage of loopholes and quick shortcuts. Your website must really deliver if you want it to rank with relevant search engines. The web breaks down content and Google’s search algorithms try to make sense of what is written and finally deliver the most relevant content to the searchers.
This makes it obvious that content will hold the throne as far as making your website rank higher goes. Many businesses opt to have their content rewritten each year so that they can update their SEO and keep their content fresh and current.
There is a probability of several algorithm updates among which the Panda update is the most apparent. Many experts have guessed that Google may roll out this update every quarter in 2015. That means the first update is likely to arrive in the beginning of the New Year and Panda will decide which sites to rank higher than others.
Integration in Social Media
The ability of Google to recommend pages based on our browsing history and social media interactions is likely to be on the rise. This is making algorithms pretty much similar to artificial intelligence. This makes it important for you to have a strong presence and strategy to share your content, so that it reaches maximum users. For this reason, a better understanding of your target market is becoming essential. Marketers and website developers need to be more responsible in evolving current content.
Conventional Keyword Phrases
The Hummingbird update in 2013 brought many changes to understand how keywords were interpreted by Google. It focused on the collective meaning of a sentence, phrase or question rather than on individual characters.
This brought on a few key changes such as ensuring anchor text linking back to a particular site fits more naturally into content rather than being focused around the keyword. Further, a strong social presence and entertaining multimedia is useful in keeping the target audience hooked on your website page.
Brand mention is another website mentioning your name or referring your brand or organization with the help of a hyperlink. This makes it the responsibility of link-building companies to makes sure that your linking appears natural, neutral and from a wide range of sources. This makes establishing your own brand extremely important so that it moves up the ranking ladder.
Latest posts by Nishant Prajapati (see all)
- SEO Tactics for 2015 - December 23, 2014
- Important SEO Basics: 8 Essentials for Optimization of Your Website - November 24, 2014
- 8 Best Active Social Networking Websites to Meet People Abroad - October 14, 2014