Sacha Baron Cohen made a splash at this week’s Oscars by making fun of the late Muammar Gaddafi, the former Libyan dictator recently seen as an archetype Third World totalitarian despot. Female bodyguards and questionably-deserved medals in tow, Cohen was there to promote his most recent film, The Dictator, and had publicly announced that he’d be dressed as his character beforehand.
Cameras were already on him so he got lots of coverage when he accidentally spilled fake ashes onto TV and radio personality Ryan Seacres. In this episode of Future of Engagement, Murray Newlands looks at people’s response to the stunt, and at the greater question of whether stunts like this are effective:
- Cohen notified the media beforehand, so they were already expecting a stunt.
- His stunt involved painting a reporter in ash, ensuring it would be covered, in addition to coverage of his presence there…
- …But he got almost as many negative as positive responses on social media.
Legend for Alerti graph:
- Video = Youtube & Dailymotion + all the major sites like cnn, hulu, cnbc, abc via videosurf (videosurf.com / which is a video search engine which tracks all the major sites)
- Images : Flickr (they’ll be adding some more but only flickr for now)
- Facebook and Twitter are retrieved in the Facebook & Twitter categories together with Facebook & Twitter posts