Online publishers have long been constrained by search engines punishing them for duplicate content, meaning that they could not resyndicate an article written by somebody else like a newspaper can. Instead, the articles had to be respun.
Most bloggers refer to this as reblogging – republishing content on more than one site.
In this Future of Publishing episode, Murray Newlands examines Repost.Us and the implications it could have for the publishing industry:
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