Admit it; you are frustrated by your total lack of traffic to your blog.
Content is king, and you have dutifully subjected yourself to rigorous research to produce only the finest quality content possible.
All across the web you will find articles explaining how content marketing is the way to online success.
You will read that quality content is what builds email lists and makes online bank accounts ring with prosperity.
Maybe you’re even using Search Engine Optimization (SEO) tactics as a way of getting your content to the top of Google’s search results, but to no avail. You are still speaking to an empty room devoid of visitors, let alone readers.
Still, your blog posts seem to scream into the empty wilderness of obscurity.
You are not alone, although you certainly feel alone.
Many popular bloggers suffered from this same curse of anonymity until they were given this fairly obvious “secret”.
The Real Problem
The problem is the people who need your wisdom, just don’t know you exist – yet.
It may shock you to learn that web traffic isn’t really earned, it is awarded. This was explained by the successful blogger, Jon Morrow in his article on building a popular blog.
The fact is there is only one reason why you do not have an audience.
You are not promoting your articles. Without a doubt this is the root cause of your obscurity.
Promotion is really where most beginning bloggers fail. I will share the techniques that have worked for me in a minute.
Promoting your article is just as important as writing it.
In fact, you should spend at least as much time promoting your article as you do writing it. This is the secret that doesn’t receive a lot of attention on the web.
There is still a belief that if you write great content somehow everyone is going to find it and read it. That is false.
Popular bloggers have a list of thousands of readers. As soon as they click the publish button on a new article, they also send an email to their list notifying them of the article.
Many popular bloggers have only a vague idea of their blog’s traffic, but they know how many subscribers they have in their list.
Building your list is a critical component of your blogging success.
The best way to build your own list is to borrow someone else’s list, otherwise known as guest blogging.
A Guest Post is Like the Warm-up Band at a Rock Concert
One effective way to promote your quality content to a larger audience is by guest posting.
By writing a guest post for a popular blog you get your content in front of their audience.
Always include a bio of yourself with your guest post. Make sure your bio is linked to a landing page that allows people to subscribe to your list.
In a little while you will have an audience of your own because the popular blogger’s readers start to follow you, too.
When your article is published, tell the world about it.
Email people on your list, send tweets and update your Facebook status. Those are just for starters. Branika Underwood’s article on 50 Traffic Sources is well worth reading for promotion strategies.
Use every means of communication at your disposal to announce your post to the world. That is the only way your post is going to help people. Isn’t that the whole reason you started your blog in the first place?
Once your guest post is published, watch for comments on your post and respond to them.
Thank people for their comments and answer their questions just as soon as you can. Not only does this build your own audience, but it improves the probability that you will be invited to guest post again.
Remember, always, always thank the blogger for allowing you to guest post on their blog.
How to Overcome the Biggest Obstacle to Guest Posting
I have discovered that the most difficult part of guest posting is asking for the opportunity. In a way it reminds me of high school when I wanted to ask out the Homecoming Queen…
After I did it, I realized that asking was no big deal. Ha!
Most popular bloggers are very busy. So having someone guest post on their blog is actually welcome.
To contact the blogger, look for a link on the blog that reads “write for us” or “guest post or “guest posting guidelines“.
Here is an example template of an email that I have success with:
Hi [blogger name]
I have an idea for a guest post that I believe your audience will love [topic headline].
What do you think; shall I send you a draft?
[Your contact info]
That’s really all there is to it.
Stop wasting your time creating quality content that will never see the light of day.
You are an expert and your words of wisdom deserve to be read. That is the only way that people needing your expertise can be helped by you.
You have to reach out those who need you just like a lifeguard must go to the drowning swimmer.
Your next blog post can attract readers if you set yourself up for success in advance. Reach out and ask to get published on a popular blog. Your destiny awaits.