The Secret to Successful Promotional Gifts

Promotional pens

Promotional Pens are the most popular promotional gift for good reason. Everyone uses them for both writing AND for keeping close at hand to get YOUR contact details!

If you are running a business you need to make sure that as many people as possible know exactly who you are and what you do.

More importantly, they need to know why you are better than your closest competition, and ultimately they need to remember your name and where to find you.

Of course, there are plenty of ways that you can do this, from spending a fortune on a television advertising campaign to sending out marketing pens in your area.

The best way to make sure that your company name is the first one that they think of when they need the services you offer is for potential customers to have something tangible with your name on it.

What Do You Need?

Think about what it is that you want your promotional merchandise to do. It needs to be large enough to display your company name and any contact details, such as your telephone number, web address or email address. So thinking about it, what can you use that will deliver all of these things in a neat and tidy package to your customers?

One of the standard methods of giving out your company information is through the use of business cards. But in reality who holds onto all of the business cards that they are given? They are either stashed away in the back of a diary only to be lost within a couple of weeks, or they are put straight in the bin at the customer’s first opportunity. Business cards are not likely to be used enough to really serve your promotional purpose.

The perfect promotional item needs to be useful and functional.

Consider Your Options

Take another look at that business card and think about how it could become more than it is. Have you got it yet? Well, it could be turned into a fridge magnet. Some people will stick anything onto their fridge if it serves the purpose of holding something else in place. And there your name and company details will be, right in front of their face every time they open the door to the refrigerator. For a few dollars more than the cost of printing your card, you could be giving away company magnets that will last for years.

Baseball caps can often do the job, but they are a substantial cost increase and in reality there is only a small portion of the population that will consider wearing a cap promoting someone’s business.

Start looking for items that everyone needs, such as pens and pencils. How often have you picked up a pen and inadvertently read the name printed on the side? So, why shouldn’t that name be your company name? Promotional pens are both good at doing the job that you need them to do and are very cost effective to supply by the hundreds or even the thousands.

Note from Gail @GrowMap: I strongly encourage you to use promotional items to increase your business. Yes, this is an old and simple idea. It is the simple ideas that really work that you should most want to apply!

When I go to events I collect pens from all the businesses I’m interested in and put them in a jar on my desk. They serve as reminders to recommend them, order again, or do further research.

If you want bloggers to recommend you, send them promotional items they use daily. Show your customers you appreciate them by tucking inexpensive items into orders with a personal note saying you (or the person who packed the order) appreciates their business.

Pens are one of the best choices for promotional items because we all use them. Buy quality because if they stop writing they get thrown away. I reach for the quality promotional pens like these because they’re easier on my hands. The company whose name is on my favorite pen is always top of mind.

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Gary Austin knows that when it comes to promoting your business you need to get creative with your thinking. Promotional or marketing pens are a great way to get your name out into the general population without eating up all your marketing budget in one fell swoop.

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  1. Great post. Promotional products are great for brand recognition. However, I’m glad you pointed out that they should be useful as well. I’ve seen a lot of companies use promotional products that get tossed in a closet after a day or two, but things like usb drives can be used for a long time.

    • Hi Kevin,

      Most people aren’t thinking long term. The better quality, more useful your promotional product is the longer someone will keep it and be reminded of your company. Seeing an item repeatedly will help them remember your company name. Even if they can’t consciously recall it – and PPAI statistics show that they DO recall the names on promotional products – when they search they are likely to sub-consciously choose your brand.
      Gail Gardner would love you to read ..Happy Birthday GrowMap ~ 6 Years Old Today ~ Thank Yous My Profile

  2. Donald Quixote says:

    Some of the products I see with a business’s name on it is really cheap and I don’t really care if I lose it. I understand it’s more cost effective for the company but I would be more likely to hang on to a nicer product.

  3. Basically the promotional products are having a great demand identity of a business, by this we can easily to approach the targeted potential clients of a business.. The promotional pens are engraved items of a business, which is easily to impress the more audience of a business..It causes to increase more business revenue…

  4. Promotional items are the great one to attract the more audience of a business, by this you can increase your potential customers of a business.

  5. Hey Gary – I coundn’t agree with you more. Promotional Pens and cool swag are waaay better than business cards. The up front cost might be a littee bit more, but the chances of keeping your name in front of a potential customer for a longer period of time is MUCH better.

  6. Dany Moore says:

    I agreed with your post, the promotional pens are the wonderful and effective promotional gift item. Its so impressive and effective one to target the more potential audience of a business.

  7. Promotional pens are very inexpensive promotional items, and it is also having a more demand in the market by the need of their usability and durability. So this is one good opportunity to promote our business upto reach the targeted potential audience with cheap investment..

  8. In my experience promotional pens give you the best bang for your promotional merchandise buck.

  9. Analyzing a particular products before settign as your promotional product is must. Here Promotioanl pens which plays an important role in human life so the need and neccessity with these promotional activity.

  10. Exactly what I was thinking about promotional pen to promote business by doing inexpensive advertising. I think this is the best product to set up business promotional strategy not only as a gift item. So I think whatever you have written up in here about promotional pen that’s really appreciate able mate.

  11. The promotional pens are one of the favorite item of audience, which is having a great demand identity in the market. Based on this quality of nature it can increase your brand identity of your business, which leads to get more business deals from your customers.a

  12. In general business people love to choose these promotiona product as their importand stuff, but make sure to analyze the need and neccesity of this products should be satisfy the customer to rememeber the brand name as awareness.

  13. Yeah! exactly,don’t just put a logo of yours on that pen ,you can do many more things like delivering a small message to every one.

  14. Promotional pens are useful like if your friend ask you for pen in class then the promotion begins and soo on pen can travel a huge journey.
    himanshu would love you to read ..How to backup messages on iPhone or iPad using iTunesMy Profile

  15. David Rounick says:

    Thanks for the helpful info! I’ll have to try this.

  16. hi ,promotional pens is really helpful for promotional gifts.there are so many items to promote in gifts.thank you for sharing this information.

  17. Hi Gary Austin , First of all thanks for sharing a valuable information about Successful Promotional Gifts. I really enjoyed read the posting,The post helps for us! And i totally agree with you ,Promotional Pens are the most popular promotional gift for good reason.

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