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5 Project Management Principles for Campaign Success

July 25, 2017 By Matt Shealy 14 Comments

When it comes to business development, few roles are in such a position of authority and responsibility as a project manager. They play a large part in the planning process as well as oversee the implementation.

5 Project Management Principles for Campaign Success

What’s more, project managers are also held accountable if anything doesn’t go according to plan. With all of these balls in the air, project management is certainly no role for the faint of heart.

The 5 Principles of Effective Project Management

It’s integral to the success of your project that you adhere to the five principles of project management outlined below. Doing so will not only help you secure your project’s success, it’ll also make it run much smoother as well.

1. Set Clear Goals.

Clear, attainable goals are instrumental in any plan and are the foundation upon which a successful project is built. Rather than simply working towards a single deliverable for months at a time, break up your project into smaller chunks to better measure progress.

Goals should follow the SMART guidelines: They should be Specific, Measurable, Attainable, Relevant, and Time-based.

2. Monitor the Budget.

One of a project manager’s primary goals is to ensure efforts adhere to fiscal guidelines. After all, a deciding factor on the overall success of a project is whether or not it came in on or under budget. That’s why effective project managers will utilize resource management techniques and forecasting in order to keep costs down. These might include:

  • Frequent budget re-appraisals throughout the life of the project
  • Strict project scope management
  • Monitoring and correcting resource inefficiencies

Keeping the project in line requires a skillful interplay between these techniques.

For example, if initial estimates came in much lower than actual costs, a competent project manager will have to alter workflow to compensate, leading to resource allocation changes among departments. What’s more, a necessary scope adjustment may require budget reconsideration and could be grounds for a change order.

3. Keep It Organized.

Organization is key to a well-run project. Maintaining a high degree of organization throughout the entire process will prevent a wide range of time-wasting inconveniences and miscommunications down the line. That’s why you should adhere to a few organizational principles to keep your project from spiraling out of control.

Check in with your staff regularly to eliminate confusion and gauge progress. Save and back up all correspondence for reference later. Take advantage of digital asset management programs to keep project assets in one place and gain access to a variety of analytics to help manage your team. Doing so will show that an organized project is an efficient project.

4. Identify Risk.

One of the tenets of effective project management is predicting and mitigating risk. And while everything that can go wrong typically doesn’t, it’s still a good idea to plan for each scenario and know how it will affect specific facets of the project.

One of the best preventative measures against risk is eliminating uncertainty beforehand by developing and sticking to a detailed project plan. An effective project manager will also be able to identify and eliminate new risks that pop up along the way.

5. Value Transparency.

A project manager is in most cases held responsible for the project’s outcome. As such, it’s crucial to maintain transparency with the primary stakeholders throughout development.

Frequent and honest budget and progress updates will help them understand more fully the successes and setbacks the team is experiencing and will prepare them for the final outcome. Holding onto valuable information in the hopes that it will somehow just work itself out can end up with disastrous consequences.

Project Management: Accountability and Results

Effective project management takes a combination of meticulous planning, a keen eye for detail, and a commitment to honesty and transparency throughout every stage in development. By adhering to the five principles outlined above while managing your project, you’ll ensure your team achieves the best results possible.

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Matt Shealy

CEO at SwayyEm
Matt is a seasoned marketer and technologist working with brands ranging from technology powerhouses like SAP to CPG brands like Pyure Brands. Matt’s strategic vision has brought together technology, influencers and brand marketers to produce, amplify and measure innovative influencer marketing campaigns. As SwayyEm's Founder/CEO, Matt’s focus is to lead the charge in connecting brands with their consumers in a meaningful, authentic way.
My Twitter profileMy LinkedIn profile

Latest posts by Matt Shealy (see all)

  • 6 Project Manager Resolutions for 2018 - April 4, 2018
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Filed Under: Small Business Advice Tagged With: project management, SMART

Comments

  1. Addy Brown says

    April 10, 2018 at 1:10 pm

    Hi..
    Awesome.
    This post is really worth reading.
    Please share some more information with us regarding this.

    Reply
  2. Imtiaz Alam says

    August 1, 2017 at 1:18 am

    I Think Stratgy and clear your mind that i will acaive the goal is the first proirity for any project to manage, then your budget and risk comes for you as a new challange. Thanks for sharing this wonderful article.

    Reply
  3. AAmir Awan says

    July 31, 2017 at 7:55 pm

    Thanks for sharing such a great post and yeah for project management. We must need to follow some principals that you’ve listed in this article. After implementing them in our life. We will be able to make a successful campaign. I really enjoyed your article. Thanks again for sharing such a helpful information.
    AAmir Awan would love you to read ..75 Best Free Hipsters Fonts of 2017My Profile

    Reply
  4. Yasmine Veronica says

    July 31, 2017 at 9:04 am

    Nice share, Projects are really hard to manage until or unless you implement the right strategy with positive attitude and you have to be optimistic after all you are dealing with the risk and future possibilities. These five steps or hacks seems to be perfect and are actually what project managers uses to achieve success in their campaigns. Thank you for sharing.

    Reply
  5. hamraj says

    July 30, 2017 at 8:59 am

    hello sir, would like to say your blogs are really wonderful and helpful.
    the way you describe each and everything is very nice.
    thank you so much sir for sharing your informative knowledge with us

    Reply
  6. Mahan says

    July 29, 2017 at 1:53 am

    Managing project is really very tough thing, we have to take care of each and every aspect. Some times we may forgot main points too..Hope these principles will helps to many people “how to manage a project”

    Reply
  7. Areesha Noor says

    July 27, 2017 at 11:45 pm

    Hi Matt,

    Great post indeed!
    I do agree with you. No doubt these 5 principles are very valuable in project management. The first option is very important because if you don’t know, what you are doing then there is no benefit of managing project. rds

    Anyway thanks for sharing your knowledge with us.

    Regards:
    Areesha Noor!
    Areesha Noor would love you to read ..Good Morning MessagesMy Profile

    Reply
  8. Nick says

    July 27, 2017 at 6:17 am

    I too believe that without analyzing and planning, it would be difficult for one to complete the project and execute it without hassles. So, to have a successful project, a proper project management has to be done. Thanks for sharing.

    Reply
  9. Donna says

    July 26, 2017 at 4:57 pm

    Managing projects can be hard enough but you’ve made it look so simple. Thanks for your post.

    Reply
  10. Isaac says

    July 26, 2017 at 1:26 pm

    Matt, I truly believe in measuring and being realistic. I’m currently working on a niche project and hoping to build it to a point where it’ll take off in a year. Hard work and clear vision is where I focus.

    Reply
  11. Vijay Shende says

    July 26, 2017 at 7:42 am

    HI MATT, thanks for the article, can you tell us that do you have any good ideas for other social media campaign ideas in small budget to get max output, please share inf you have.

    Reply
  12. William says

    July 26, 2017 at 5:49 am

    Hi Matt,

    I totally agree with you. Whatever it may be whether a project or a campaign planning and then the implementation plays the important role. But before that, the goals must be set by following the SMART guidelines.

    Thanks for sharing.

    Reply
    • Matt Shealy says

      July 27, 2017 at 6:34 am

      Absolutely William. Your plan should be defined by Sprints and have clear goals with easily recognizable success metrics.

      Reply
  13. jasmine mehta says

    July 26, 2017 at 2:06 am

    Hi Matt,
    I do believe that Organizing the things is the most important and have to do perfectly. Although, the points you have shared are really good.
    Thanks for the great share.
    Have a good day.
    jasmine mehta would love you to read ..Get The Hosting and Domain For less than $12 from 1&1 hostingMy Profile

    Reply

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