Benefits of Hiring a Printing Professional

Photo of a Ricoh Wide Format PrinterMany people assume that sending printing out is more expensive. It isn’t. The high cost of ink for desktop printers makes them the most expensive way to print. They’re perfect for very small quantities, but any time you want to print many copies of anything using a professional printer will typically be less expensive.

Business cards, stationary, forms (especially multi-part forms), fliers – these are all print jobs better sent out than done in the business. I love this video created by Snap Printing because it lays out how to create customer loyalty – something I regularly recommend to clients.

I’ve asked Snap Printing to share other benefits of outsourcing to a printer versus in-house printing.

Professional Printing

The decision between doing printing internally or hiring a printing professional to handle printing and photocopying can be a difficult one for companies to make. There are numerous considerations to be taken into account, such as quality of the printing, amount of printing, and other requirements that are often specific to companies.

While the costs of hiring a printing and photocopying professional may be higher, there are benefits that a printing professional or company offers that can outweigh the costs.

Quality of Paper

To begin, one of the most important advantages of hiring a printing professional is the specialized resources that they have at their disposal. This can be seen in many ways, but the most basic one is also the easiest to miss: the quality of the paper. There are different types of printing papers that printing professionals have available that very few company offices tend to have. This can be important because the type of printing paper plays an important factor in the outcome of the print or photocopy job.

For example, there are options of gloss, metallic and matte paper which have varying degrees of color saturation and reflection. Some are more suited for bright and vibrant displays, while others are more suitable for darker colors. Printing professionals can also offer advice about selecting the correct paper for the specific printing order.

Printing Quality and Options

It may seem obvious to state that printing professionals will offer printing that is higher in quality compared to printing done at the office. Printing professionals tend to have the latest machines capable of achieving higher levels of detail, as well as the software and expertise to optimize each print job.

Additional factors that printing professionals offer in terms of quality of the print are options that can be used to enhance the end products. There are advanced options such as lamination, custom frames and cuts, and surface texturing that may not be available if the print job was processed in the office. These finishing touches on the print can allow it to stand out as well as last longer.

Convenience and Output

Another advantage that using printing professionals offers over using the office’s internal printing is convenience. Employees of the office typically only have a rudimentary knowledge of printing, and office supplies such as ink and printers are limited. Therefore, large photocopying and printing jobs may take employees many days to fill if they are not used to the machines or the process of printing. Even more importantly, they may get the printing wrong, and the large printing jobs may interfere with the daily operation of the office.

Printing professionals offer a more convenient solution by having employees and machines specialized for printing. It also means that larger orders can be placed without fear of interfering with the daily operation of the office. Finally, outsourcing the printing to professional printing companies will free up employees so that less time has to be tied up in printing and processing printing orders for the company.

Lower Cost

Hiring a professional printing service may seem like an increase in costs. However, in the right situation, hiring a printing professional can actually substantially lower the cost of printing for a company. This is because for an office to process large printing orders, there are a number of fixed costs, such as the costs of machinery, as well as variable costs, such as the cost of ink and wages.

In many cases, it just isn’t cost efficient for companies to establish their own printing operations in their office when it can be outsourced. In addition, there are high costs in terms of fixed costs and variable costs, since printer ink costs less for professional printing companies compared to offices that have smaller orders.  Ink for desktop printers is far more expensive for bulk printing than outsourcing to a printer.

In addition, for employees to work on the print order means that wages also need to be taken account when accessing the cost of printing. In most situations, it is simply cheaper to hire a professional printing service.

Conclusion

The convenience, quality, and cost effectiveness of hiring a professional printing service are some of the most important benefits of outsourcing printing. The increased quality of the printing in particular is especially important, since many businesses depend on their printing to attract business. Overall, hiring a professional printing service can reduce costs of printing while offering a crucial competitive advantage for businesses.

With more than a century of experience, Snap is Australia’s leader in all things print. From digital and quick printing for business cards and business stationery to offset printing for Flyers and Direct Mail, you can trust Snap business printing to know what it takes to deliver on a promise. You can circle Snap on Google Plus, follow @SnapAustralia on Twitter, and visit them at www.snap.com.au.

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Gail Gardner

Small Businsss Strategist at GrowMap
Creator and owner of GrowMap.com, Gail is primarily known for mentoring small businesses and encouraging bloggers to join collaborations to share skills and support small business.