How Social Media Monitoring Reveals Why Apple Fans Generate Poor iPhone 5 Sales

September 27, 2012 · 40 comments

Apple Stock Drops Due to Low iPhone 5 Sales

Murray Newlands discusses why Apple fans aren’t thrilled with the just releaased iPhone 5 and sales are way below predictions in spite of lines reported to be 89% longer.

Fans are disappointed in the Apple mapping app and that is what
much of the negative sentiment and online conversations discuss.

As you can see from this social media monitoring graph of social network mentions of the iPhone 5, there are almost as many negative comments about this new smart phone as there are positive.

Positive and negative Apple iPhone5 sentiment almost equally split

Photo and video sharing levels were higher than usual for a product launch – which should not surprise anyone if they saw our post on Business2Community Why Your Business Needs to Be On Instagram.

Facebook fans may be surprised to see that only 4.4% of the discussions
surrounding the Apple iPhone are happening on that platform.

That could be a trend to examine. Given that image sharing IS going on and you can share images on Facebook, does anyone have a theory on what so little discussion of this new smartphone is going on at FB?

Which networks iPhone 5 discussed on mostSocial Media Monitoring Graphs

If you would like to be able to generate your own social media sentiment graphs for keywords you are interested in, Alerti offers an extended 90 day free trial of their Social Media Monitoring Tools when you enter Bonus Code AlertiVideo when signing up.

iPhone 5 V ideo Reviews

Interested in knowing more about the Apple iPhone 5?
Check out these comprehensive iPhone 5 Video Reviews.



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{ 40 comments… read them below or add one }

Kathy who writes about iphone App Developer February 6, 2013 at 11:52 pm

Hi there. It is due to entering of iPhone rumors and nothing also. After failure of Google Map app, iPhone sales become poorer. But now it has come with improved apps and features.

Reply

Nick Davison February 4, 2013 at 4:45 am

I bought an Iphone 5 a month or so ago and really love it, the battery life is exceptional and compared to my previous android phone its a great improvement. I can’t comment on the maps app though since I use a TomTom Gps.

Reply

VJ who writes about Apple iPhone 5 price November 27, 2012 at 9:42 pm

In fact, iPhone 5 is more or less overpriced among smartphones. It doesn’t provide as many features as others like samsung galaxy s3 for instance. however, I admire the way they manufacture the phone. very high quality
VJ would love you to read ..How Expensive Apple iPhone 5 Really Is?My Profile

Reply

Mark Floors October 21, 2012 at 2:23 am

Hey,

Honestly saying i am not satisfied with iPhone 5.Samsung Galaxy is much better.iPhone 5 almost contains the same features as iPhone4 has.

Thanks,
Mark Floors

Reply

Chris Meloche October 19, 2012 at 2:38 am

Probably some iphone fans want to get everything on that tiny device but this is not proper time for mankind to expect everything in such a tiny device. I love many of iphone5′s new features. Some are really nice and more than that generally people can expect. How sleek it is , how precise it is in its design. By one year it is not possible to bring something really massive for humanity. In overall this is an amazing device yet to me.

Reply

AjayKumar October 17, 2012 at 1:41 pm

I am not all satisfied with iphone 5 as expected price set for it is very high.
AjayKumar would love you to read ..Top 10 Smartphones With Best Battery LifeMy Profile

Reply

Quinn Umbenhauer October 16, 2012 at 11:37 am

u r right when the apple is gone high then iphone5 make a good differnce thats true i m agree with u.
Quinn Umbenhauer would love you to read ..CameraPro (CameraX) 2.0 apk v2.30 downloadMy Profile

Reply

Paul October 15, 2012 at 10:52 pm

Apple I Phone 5 does not have any striking feature from its predecessor.Also samsung S3 has given a strong competition to apple.The I phone 5 defect in the map application has to be quickly repaired.I wanted to purchase I Phone 5 but nothing is extraordinary compared to the 4th version of its product.

Reply

Nish October 15, 2012 at 11:45 am

The world was being expected from Apple. It couldn’t deliver, and hence the ire.
But it won’t remain a tough time for long. This is not the first time Apple has faced initial criticism.

Reply

Edd
Twitter:
October 11, 2012 at 3:56 am

As humans we get bored pretty quickly and it was only a matter I time until their development would slow down and people would see the novelty wearing thin. If the iphone5 had new as opposed to improved features I think the launch would have been better.

Reply

Joel October 10, 2012 at 11:28 am

I honestly had no clue that there was that much negative sentiment surrounding the Apple iPhone 5 launch. There really seems to be a hole in the bucket of awesomeness Apple had going for it. I am still confused how sales were less than predicted when lines were 89% longer. Thanks for the tip on the useful Social Media Monitoring tool Alerti, I will definitely give it a run.
Joel would love you to read ..Business Administration Salary – Bachelor vs. MBA DegreeMy Profile

Reply

buyhouses corfu October 8, 2012 at 10:00 am

I bet this happened due to the new launch of iphone5 which has no much difference other than the dimensions than the iphone 4 . And thus people aren’t preferring to buy it. Ultimately leading to a decreased sale.

Reply

Donald property corfu October 6, 2012 at 4:59 am

Before the launch of iphone5 apple is very good in market.
but after the launch of iphone5 apply is very damaged in market and i thing this is because of Samsung S3 launched before the launched of iphone5.and its totally damaged the apple.
Donald property corfu would love you to read ..DetailsMy Profile

Reply

Cyracks October 4, 2012 at 5:30 am

The iPhone 5 defect in the map is just a setback compared to samsung S galaxy. I think apple should look into that quickly

Reply

Mark Incense October 4, 2012 at 4:17 am

Hey

yeah this is true that Iphone has done a good marketing before the launch of Iphone 5. I have seen that they have started the marketing a lot before.

Thank you

Reply

Clara October 3, 2012 at 5:16 pm

I’d been waiting for the this new phone for months but I was underwhelmed. Nothing bad about it, I just expected something a little more special. I’m resting my hopes on Samsung’s Note II.
Clara would love you to read ..Generac Generator Reviews PLRMy Profile

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Pavel who writes about Architectural Finishes October 3, 2012 at 9:33 am

I think sales were lower than expected because the expectations were set too high. They still exceeded the sales of the iPhone 4S and still growing. The overall response to the phone has been positive and the people who are dissatisfied are those that expected too much.

Reply

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