13 Realities About Entrepreneurship You Probably Do Not Know

Saying you want to be successful in your own business and actually becoming as successful as someone like Ehsanollah Bayat are two very different things. After all, not everyone is cut out for entrepreneurship. Only those who are self-employed can truly understand the highs and lows you’re bound to experience. Read on for a reality check about entrepreneurship.

Entrepreneur holding a wireless smartphone

1. You think about work even when you’re not working. Holidays, vacations, family dinners, and every other pastime isn’t enough of a distraction to keep you from wondering or worrying about work. [Read more…]

Self-Sabotage: Success is Impossible Until You Get Yourself Out of the Way

Are you preventing your business or blog from being successful? Are you absolutely sure? I suspect that none of us has achieved success as quickly as we could have. I know for a fact that some people repeatedly self-sabotage because I lived through it with them.

My readers may not be aware that I am old enough to remember the draft. Many of the young men I knew during my high school days and college were either drafted or joined because they had low draft numbers. They hoped that joining would let give them a better choice.

Pschodelic face surrounded by chains

My husband and his best friend joined the Army and volunteered for tank duty because the tanks were in Germany. But after a year in Germany getting to know everyone, the tanks shipped out to the front lines in Viet Nam.

What does this have to do with you and your success? Keep reading and I’ll explain. I use this example because it will be so obvious. [Read more…]

Mailing Lists: What to Do With Yours

So you finally got around to building a mailing list. Maybe you even have it set up to send an autoresponder series for you. [You can see an example of this by entering your email under the video to the right where it says Small Business Success.]

But what happens when the series is done? If you’re like me, maybe nothing is happening. This is a mistake. What we need to do is to reach out to the people on our lists personally.

Mailing Lists: What to Do With Yours

What to Do With Your List

Send them a personal email asking if there is anything you can do for them. If you are generating leads, go the extra mile first. Research your subscribers.

For example, [Read more…]

Why Local Marketing is as important as Organic Marketing and PPC

If you run any kind of business in America, there is a high probability that at some point some kind of marketing company has contacted you. Similarly, you have probably gotten the “Why you need SEO” spiel many times. Let’s not forget PPC and AdWords!

It seems like there are more and more ways to put your business in the online world – so much so, that it’s becoming difficult to realize what actually works and what doesn’t work.

3 rectangular chalk board word bubbles: local marketing, organic marketing, pay per click (ppc)

There are two methods of online marketing that have worked for the last ten or so years.

  • Organic marketing
  • PPC (Pay Per Click)

However, there is a third form of online marketing that is slowly starting to become a prominent business-driver. That’s right – local marketing.

What is Local Marketing?

Local marketing has many parts to it, but essentially it is the components of your online marketing that strictly deal with your location. Things like directory listings, certain social media profiles, local keyword research, and local PR are all things that fall under this category.

Why is it so important? Simply put, if someone is searching for something on their phone, the local carousel is going to appear 99% of the time. If your business isn’t on this local carousal, you are missing out on a great conversion opportunity.

We have been seeing a trend with local search; people aren’t going to websites on their phones when they can just contact the business right from Google. Why would they? Google has made it easier for the user to contact any business they are looking for based on their location and query. So, as a local business, why wouldn’t you want to take advantage of that?

Important aspects of local search

As mentioned earlier, there are many aspects of local search. For example, one of the main aspects is how many directory sites your business is listed on. Sites like Yelp, Google+, and Foursquare are all great examples of sites that were made with local search in mind.

It isn’t good enough to just have your business listed on these networks. You need to make sure that your address, phone number, business name, and other information are all identical to what you have on your website footer and all of your other listings.

Another important aspect of local search is reviews. The more reviews your website has on Google+, Yelp, and other directory websites, the more Google is going to favor you in local search. Why is this the case? Well, the reviews show that your business is alive and running. As we all know, many businesses close every year. So, make sure that you are constantly getting reviews.

Finally, add some micro data to your website. Schema.org has some great information on how to use this markup code to increase your local search results.

The Conclusion

If your business has a physical address, you are going to want to start marketing locally right away. For more information on local marketing services, contact your marketing firm today.

Key IT Security Considerations When Choosing Your Technology Partner

With the advancement of technology has come a new wave of security threats. Software as a Service (SaaS) technology offers an extra bit of security. As SaaS means outsourcing responsibility for hardware and software to a specialist provider, the opponent the hackers face is much more versed with technology than a normal IT department can ever be. There are a few key IT security considerations you should make when choosing the right technology partner.

Colorful Pile of Keys

Systems Audits

Your SaaS provider should periodically perform audits and system checkpoints to ensure that the application is operating properly at all times. To guarantee that the protocols are being completed correctly [Read more…]