How to Make Your Ecommerce Site an Engagement Factory!

There are so many ecommerce websites littering the internet these days that there’s not much to differentiate one from the other. But what sets the best ecommerce sites apart into their own category?

Great user engagement

Changing Your Ecommerce Site into an Engagement Factory!

When you love a website you also shop at, it’s difficult to stop coming back; so great user engagement can be an essential part of customer retention.

Great user engagement can also increase general traffic to your ecommerce site, social media engagement, and even your conversion rates: all affecting your bottom line.

So, without too much preamble, here are a few tips to help turn your site into an engagement factory. [Read more…]

How to Optimize Social Media ROI

Nothing is more important than knowing the time your team is spending on social media is generating leads and profit. Because Oktopost integrates seamlessly with third-party CRM and marketing automation systems such as Salesforce, Marketo and Act-on, leads generated on social media go directly into the top of your sales funnel.Cartoon of business people in a meeting looking at a finance chart that has a straight red line.When it comes to the bottom line, follows and retweets are not the most important KPIs (Key Performance Indicators) to track. They may or may not impact lead generation or sales. By creating a method to determine which social media touches are generating leads that convert [Read more…]

How to Grow Your Small Business

If you have a successful business, the next step is to help it grow. This can mean adding new locations, expanding your market, aligning with another business, or adding an online presence.

Not only are there new things that you have to do, but you also have to keep doing what you did to make your business successful—have the proper insurance, budget, advertise, and provide high quality products or services.

How to Grow Your Small Business

Making your business larger can be as difficult as getting it to a point where it’s financially successful, but you’ve already done [Read more…]

Getting Your Personal Finances in Order Builds Your Business Credit

Too many entrepreneurs who put everything they have into a startup do so without making the best possible plan to build their new company’s credit. That’s not to say that they don’t make a plan.

It’s just that the relationship between personal and business finances is complicated, but the core issue is simple: While you do want to keep business and personal finances separate, the business will not have credit of its own to use to secure loans for a while.

Getting Your Personal Finances in Order Builds Your Business Credit

Unpacking the Relationship

The first thing to understand about using your personal credit to help establish business credit is [Read more…]

5 Ways to Turbocharge Your E-commerce Brand on Social Media

Social media marketing is about much more than just having Twitter and Facebook buttons on your home page. If you want to get the most out of social media for your e-commerce business, then you need to build trust, brand awareness, and real relationships with your customers.

This isn’t complicated – although it’s surprising how many e-commerce sites get it wrong. It does take a lot of effort, but there are proven strategies that really work. Here are a few to get started with.

turbocharge ecommerce

Great Content, Not Sales Pitches

Would you watch a television channel that shows nothing but boring ads? Of course not. Shopping channels may look like they do this, but they keep things interesting by sharing stories, having conversations and offering useful advice.

Don’t just use your social media channels [Read more…]