Once you get your company’s social media accounts running and generating content, the next strategy your marketing team will need to tackle is engagement. This analytics concept is a culmination of how many people share, comment, like, retweet, or otherwise interact with your social media posts.
Engagement is crucial because it can build promoters outside your usual social media networks and company channels. Here are five ways to boost engagement rates through calls to action, multimedia content, and hash tags. [Read more...]