SEO is a complex topic. This post focuses on the off-site SEO techniques you can implement to improve your ranking. There are a range of major and minor SEO techniques you can implement, but this article is going to focus on just some of them.
1) Be Active On Social Networks
Social networking is the best way to bring more traffic to your website. If you are not already working on social media, you should be. Regardless of the industry, if something is popular on social media it’s going to shoot to the top of the search rankings.
2) Use Blogging
Business blogging is one of the easiest ways to promote your website because content is king. It’s the best method for building up human relationships with your target audience, while providing them with useful information.
3) Take Advantage of Blog Marketing
You can interact on other blogs in order to bring in your target audience. This will help you to become an authority because you are spreading your brand all around the web. Just make sure that you read the post you’re commenting in and sharing valuable advice. Don’t just try to throw your links around.
4) Become Active in LinkedIn Groups
LinkedIn groups are areas where authority figures gather. Join these groups and start providing some unsolicited advice. Over time, people will start to seek you out of their own accord. Make sure that you’re not too promotional in the beginning.
5) Spread Infographics
Infographics are infinitely superior for interacting with your target audience through the power of visuals. They are easy to create and as long as you’re disseminating valuable information they can work well for your brand.
6) Start Making Videos
Video marketing is the strongest form of marketing in the world. They are easier than you think to make. A good video can be as simple as a slideshow with a narrator speaking over the top. Begin making a YouTube channel and let this type of content drive your SEO campaign.
7) Look at Link Sourcing
Visit other authority websites and find a way to include their links in a relevant and natural way within your content. The other site may even decide to thank you by including your link on their website. But the point is that the more authority links you have the more trustworthy your content is.
8) Optimize for Humans
You will find that many brands spend their time focusing on customer research over technical SEO factors. This is because Google wants you to write for your human audience not for Google. Optimize everything to do with your website for the human audience and you will have a higher chance of bringing in more sales and more traffic.
9) Try Guest Blogging
Guest blogging is still a powerful tactic for boosting your SEO value. You are reaching another audience elsewhere, and that audience might discover you for the first time. It could lead to more traffic, which will ultimately lead to further ranking increases.
10) Dabble in Podcasting
Using popular podcasting sites, you can bring a new type of content to your brand. Your name is going to be plastered all over it and you are giving your target market an alternative way to experience you. Dabble in podcasting so you can take your brand into the 21st century.
It’s easier than you think to get started and there’s no telling what this can achieve when done correctly.
As you can see, there are a lot of ways in which you can improve the power of your brand. Which option do you think is best to improve your off-site SEO?