Originally submitted at O’Reilly
The social web provides businesses with a largely untapped marketing channel for products and services — the trick is knowing how to take advantage of it. With this book, you'll understand how social web technologies work, and learn the most practical and effective ways to reach the people who…
Highly recommended; I use it regularly.
Pros: Easy to understand, Helpful examples, Well-written, Accurate, Concise
Best Uses: Intermediate, Student, Expert, Novice
Describe Yourself: Social Media Marketer, Business Strategist
Buy this book as a great overview of the major social networks and how to monitor your brand; keep it close as a reference resource.
This book is one of a handful that I keep right next to my computer and use frequently. I review it before visiting Social Media Networks I don’t regularly use to ensure I remember how to maximize my effectiveness and avoid mistakes.
I also use it to answer questions in my blog and on forums and Social Network communities and recommend it regularly. If you could only read one book about how Social Networking can benefit you and your business this is the one I would buy.
(legalese)
{ 16 comments… read them below or add one }
I think most of bloggers are writing and reading about social media now a days.
I also like social media as a source of knowledge and having fun with friends.
Twitter: garmay
August 29, 2010 at 5:26 pm
Just like Werner Erhart of EST said:
The book is “What is”. Not what it could have been or should have been – nevertheless it is a great overview and a way to avoid major mistakes on each Social Media Network.
.-= Gar May@Make Money Now´s featured blog ..The Truth About Abs Bonus – Six Pack Abs Bonus =-.
Twitter: dautopartsshop
March 24, 2010 at 11:05 am
Hey thanks all of you, after reading all your reviews i think to give it a try as social media is getting more and more complicated and one silly mistake can spoil your brand…going to order it now! thanks again take care
Great! This sounds like the perfect book for me. Thanks for the review on it. I am really trying to hone up on my social networking knowledge and skills so it looks like this will be really helpful. Thanks !
.-= Francis´s last blog ..Chef Knife Sets =-.
Twitter: jjant
March 6, 2010 at 6:05 pm
I am glad to know that this book is availalbe. No doubt that social networking is key to online marketing, but I need help – LOL!! Glad I have the resource. I’ll have to check it out!
Twitter: DennisEdell
March 6, 2010 at 12:18 pm
No CONS? I always get a little suspicious about that.
.-= Dennis Edell´s last blog ..$100 – 10 Winners – Comment Contest! ‘Till Months End… =-.
Twitter: GrowMap
March 9, 2010 at 8:47 am
Hi Dennis,
The book is what it is – a great overview and a way to avoid major mistakes on each Social Media Network. Obviously it can’t cover everything so serious users of any specific platform will need additional information.
I have the book right here and refer to it all the time. I can not think of anything in it that I found incorrect or misleading. There are a few points I personally feel differently about but that Tamar and I don’t agree on everything is hardly a reason to find a CON where I don’t see one.
This is the first review I’ve ever written on that site so I don’t recall what the options were and I didn’t know how it would display at the time I wrote it. I didn’t even know there was an easy way to send the review to my blog until after I wrote it.
I’ll be writing more about this book in the future. Just can’t do it right now because of client emergencies.
.-= growmap´s last blog ..MEME: BizLuv in Support of Small Businesses =-.
I am glad to have found this post. We are thinking about using social media to expand our marketing efforts. We have failed miserably in the social marketing aspect of online commerce. Thanks for the info!
Social media websites are very useful for SEO too if they have dofollow on links. With enough weight on the anchor text, a website can grow in SERPs easily.
.-= James@Social Media´s last blog ..Oscar Academy Awards 2010 – Nominations at Oscar Prize 2010 =-.
I’ve heard a lot of people that have moved from using social media for fun to business or marketing something. This book looks like a great way to start off maketing with SM the right way. Thanks for letting us know about it!
.-= Tim @ Classic Car Auto Insurance´s last blog ..Collector Car Insurance Application Hints =-.
If you are stay connected with world wide web then it is very helpful for you that connected via updated posts because most of readers want latest & updated news to read & comment & after doing these it may be possible that you will get achievement for top writers in very short time period.
Twitter: Article_for_SEO
February 26, 2010 at 11:56 pm
I think most of bloggers are writing about social media now a days, well it is not bad to introduce about new social media strategy, as social media marketing is going very popular.
.-= chandan@work at home jobs´s last blog ..Dofollow link building resource =-.
Hi
Just wanted to say i know a few people now who have deleted there facebook and twitter profiles, including me!!!
Twitter: clickonportal
February 25, 2010 at 9:12 pm
I think you have to be continually updated in social media if you want to stay at head. This is a very fast paced wide web that I think it is important to always stay in the game.
Twitter: provochiro
February 25, 2010 at 7:59 pm
That’s a great book. When I looked at the table of contents, I was surprised at home many different kinds of social networking sites there were. Most people think that the only major players our there are twitter, facebook, and myspace. The book really shows how to do well in many others you wouldn’t think of.