The social web provides businesses with a largely untapped marketing channel for products and services — the trick is knowing how to take advantage of it. With this book, you'll understand how social web technologies work, and learn the most practical and effective ways to reach the people who…
Highly recommended; I use it regularly.
Pros: Easy to understand, Helpful examples, Well-written, Accurate, Concise
Best Uses: Intermediate, Student, Expert, Novice
Describe Yourself: Social Media Marketer, Business Strategist
Buy this book as a great overview of the major social networks and how to monitor your brand; keep it close as a reference resource.
This book is one of a handful that I keep right next to my computer and use frequently. I review it before visiting Social Media Networks I don’t regularly use to ensure I remember how to maximize my effectiveness and avoid mistakes.
I also use it to answer questions in my blog and on forums and Social Network communities and recommend it regularly. If you could only read one book about how Social Networking can benefit you and your business this is the one I would buy.