Future of Engagement: Monitoring Social Media: Facebook IPO Launch Delayed

February 1, 2012 · 80 comments

Facebook IPO Mark Zuckerberg

Click image to read Facebook IPO to Create Jobs

Future of Engagement – Monitoring Social Media on the Eve of the Facebook IPO Launch

Last Friday, the Wall Street Journal reported that Facebook could be going public within seven days. Murray Newlands’ series The Future of Engagement analyzes how this story spread across social media:

TRACKING TRENDS

Highlights:

  • The term “Facebook IPO” was a trend on Twitter less than a day after the WSJ Facebook IPO story went live
  • Over half of “Facebook IPO” social media mentions were on Twitter, showing how important the microblogging site is for breaking news.
  • In the 24-hour timespan after the WSJ post went live, Twitter’s mentions for that term grew eightyfold – to over 800 posts.

Click the image below to see Alerti’s Social Media Monitoring Graphs for the search Facebook IPO full size:

Alerti Graph for Facebook IPO

Graphs by Alerti

Alerti Facebook IPO Graph of Social Media Mentions

Alerti Facebook IPO Graph of Social Media Mentions ~ Click Image to See Full Size

Facebook IPO DELAYED:

NOTE: Watch this space for updated graphs on the Facebook IPO Delay


 

Read the Best of GrowMap or Stay In The Loop!

Subscribe to the GrowMap feed via RSS or Email to receive notifications when new posts are published. Follow GrowMap on Twitter too!

{ 80 comments… read them below or add one }

Divina February 8, 2012 at 2:00 am

Thank for the update. My only concern is that, i just hope it will not affect the Facebook’s site. I’m a constant user of FB and I notice that sometimes it hanged. Maybe because this is the effect of the new applications created for Facebook.
Divina would love you to read ..Happy New Year To All Of You And Hope You Like The Aquarium Fish Photos Here …My Profile

Reply

used tires February 22, 2012 at 1:36 am

I don’t think the main site will ever be affected really. What you will see more of in the future is differing advertising strategies mostly, particularly in Facebook mobile.

-Jean
used tires would love you to read ..Things to remember before buying Used TiresMy Profile

Reply

Chander Parkash who writes about SEO Training February 8, 2012 at 1:17 am

Facebook has dramatically changed the internet marketing. It is expected Facebook IPO would go one of the largest IPOs in the world. It will then be easy to determine company’s status.

Reply

Mahendra who writes about timeline covers February 7, 2012 at 10:07 pm

Especially G which is pretty scared about the possibility of FB joining with Bing and taking G first place as search engine all the web is looking at Facebook. And I might be wrong but FB will soon go the way of MySpace as well as G will go the way of Yahoo Things like going out with friends for example i think there are better way to use time than staying on FB all day. Or is it all this hype just created ad hoc to make Mr. Z even more rich with a product like FB which is most of the time simply useless? Something which would have some benefits anyway. Z will become richer with ads and so on but I really doubt that FB is useful for more than 10 percent of businesses.
Mahendra would love you to read ..35 Valentine Day Facebook Timeline Covers, Valentine Facebook CoversMy Profile

Reply

Bijoux Fantaisie
Twitter:
February 7, 2012 at 11:50 am

Twitter: @NacelloBijoux

On the same topic, state Senator Fran Pavley (D–Agoura Hills) said the long-anticipated IPO may bring a one-time infusion of as much as $1 billion to the cash-strapped state, which is facing a deficit of about $9 billion as budget talks open this spring for the next fiscal year.

Reply

Angela February 7, 2012 at 10:47 am

have an account because it’s a decent way to keep in touch with family and friends from around the country and the world, but I only log in about once a week. I could pretty easily do without it, I think.
Angela would love you to read ..Meet Jane B, Our Biggest HCG Loser, Read one woman’s story of how she went for overweight and little self esteem, to feeling fabulous and looking great! Read her story now….My Profile

Reply

James Harrison February 7, 2012 at 2:14 am

I think Facebook IPO could turn out to be one of the largest IPOs in US Corporate history! They have 845million users and made a net profit of $1billion in 2011. I think Mark has taken this decision to make this even better this year. The delay in its launch will not have much effect on this increased profit share. Looking forward to what’s in store for us!

Reply

Jack who writes about Swimming pool heaters in ct February 7, 2012 at 2:12 am

I am frankly surprised that so many are down on the company. Based on a quick read of their S-1, they have 800 million plus members who log on to the site at least once every 30 days. That’s impressive. They simply do social networking better than anyone else. That has to be a pretty easy sell to companies trying to advertise. They’ve just in the last 3 years started tapping into that with advertising revenue and app sales. We’re eagerly awaiting Facebook’s IPO papers, which are expected sometime this week. Everyone wants to know exactly how profitable the social network is, how fast revenues are growing and what the company’s valuation will be.

Reply

Rick Castro who writes about Apartment for rent in Mandaluyong
Twitter:
February 6, 2012 at 9:53 pm

Twitter: @dmcihomesonline

Facebook has been an integral part for many businesses! It has changed the way we market our services and products. Also, I gives a personal touch as company can personally reply to customer queries! Looking forward for this Fcaebook IPO! Hope it’ll launch. Waiting….

Reply

private server February 6, 2012 at 2:34 pm

I am looking forward to seeing how all this turns out.
private server would love you to read ..Microsoft Virtual Server SpecificsMy Profile

Reply

Linda who writes about RetailMeNot Clone February 6, 2012 at 7:13 am

Facebook is just growing day by day ..it has become an user friendly network for all the business people …

Reply

Myke who writes about Samsung Galaxy
Twitter:
February 20, 2012 at 2:54 am

Twitter: @releasedateguru

Linkedin is a lot easier to use for business networking, don’t you think ?
Myke would love you to read ..Samsung Galaxy Tab 2My Profile

Reply

Daniel Rose who writes about management consulting firm keyXI Consulting
Twitter:
February 6, 2012 at 5:47 am

Twitter: @mrdanielrose

Interesting statistics.. beginning to wonder if I’m the only person who thinks Facebook isn’t actually worth as much as it seems to be!
Daniel Rose would love you to read ..It’s Kind to be Cruel — Assertiveness to Deal with Workplace ConflictMy Profile

Reply

Groshan Fabiola February 6, 2012 at 3:35 am

I think by launching Facebook IPO, Mark has taken a economical and competitive decision. After the launch of Google+, I think launch of Facebook IPO will prove a healthy competition to Google. The delay in its launch will not make any particular difference. Google+ did not receive a huge response like FB received after its launch. But I think this will not be the case with Facebook IPO.

Reply

Shiliang who writes about microscope supply February 6, 2012 at 12:05 am

Facebook’s IPO will give them a chance to expand on a major scale. They are planning to raise around a 100 billion dollars through this IPO which may seem imaginary to most of the companies when they launched their IPO, but it sure is true. Facebook has rose to a level never imagined a couple of years earlier but from here on, it only gets better.

Reply

Nicholas February 5, 2012 at 11:02 pm

To become a part of Facebook IPO everyone will wait even for a longer time as it is associated with the social networking site’s big daddy Facebook. I think this will help in improving the status of FB in market to a new level which will be difficult for other sites to achieve. Waiting for its launch! Thanks!

Reply

Sarah who writes about Secret Shopper Jobs
Twitter:
February 5, 2012 at 5:50 pm

Twitter: @ms_jobs

Interesting graphs and looking forward to seeing more analysis on this. I can’t help feel that this stock is going to be over-valued though, just like in the days of the .com boom! But then again, I thought the same a few years ago when the apparent value wasn’t anywhere near what it is now…

Sarah
Sarah would love you to read ..Tobacco display ban coming soonMy Profile

Reply

Tristan who writes about Market Place Review
Twitter:
February 5, 2012 at 2:10 pm

Twitter: @tech0promoter

I am curious to know how much shares with be. Anyone have an idea?
Tristan would love you to read ..ThemeMX Review – The Fresh WordPress ThemeMy Profile

Reply

Mike February 5, 2012 at 1:57 pm

We can’t deny importance of social media. If few years back Facebook and twitter accounted for 3-5% of all my website traffic then today this number is 20-30% and still constantly growing.

In my opinion Facebook’s IPO will break many Wall Street records because everyone knows this company and and many will try to get at least tiny but still part of the company
Mike would love you to read ..Vocabulary Level E AnswersMy Profile

Reply

David Sneen
Twitter:
February 5, 2012 at 11:46 am

Twitter: @davidsneen

The epic battle between Google and facebook continues! Facebook may receive more attention from their delay than they would have had, had they opened on time. It all depends on the spin.
David Sneen would love you to read ..Raises –Traditional vs. Earn More Spend More GroupMy Profile

Reply

Sebastian February 4, 2012 at 6:07 pm

Nice infographics! I do not understand why facebook is so hyped. I think we are giving it more attention than it deserves. Yes, I agree it is a nice company which has revolutionized social networking but hey, there were websites like myspace, hi5, and so on before facebook and how come they did not get this much attention?

Reply

Gagan Arora
Twitter:
February 4, 2012 at 10:59 am

Twitter: @downloadmasala

every one in world waits for ipo of facebook….every one want to see effect on google ipo after launching fb ipo….
Gagan Arora would love you to read ..The Vampire Diaries S03E13 !StRiCkEr! HDRip Mediafire Links 350 MB.My Profile

Reply

Leave a Comment

CommentLuv badge
This blog uses premium CommentLuv which allows you to put your keywords with your name if you have had 1 approved comments. Use your real name and then @ your keywords (maximum of 5) WARNING: Comments that contain ONLY keywords are likely to be deleted. Please use a name followed by @ your keywords.

Previous post:

Next post: