Future of Engagement: Monitoring Social Media: Facebook IPO Launch Delayed

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Future of Engagement – Monitoring Social Media on the Eve of the Facebook IPO Launch

Last Friday, the Wall Street Journal reported that Facebook could be going public within seven days. Murray Newlands’ series The Future of Engagement analyzes how this story spread across social media:

TRACKING TRENDS

Highlights:

  • The term “Facebook IPO” was a trend on Twitter less than a day after the WSJ Facebook IPO story went live
  • Over half of “Facebook IPO” social media mentions were on Twitter, showing how important the microblogging site is for breaking news.
  • In the 24-hour timespan after the WSJ post went live, Twitter’s mentions for that term grew eightyfold – to over 800 posts.

Click the image below to see Alerti’s Social Media Monitoring Graphs for the search Facebook IPO full size:

Alerti Graph for Facebook IPO

Graphs by Alerti

Alerti Facebook IPO Graph of Social Media Mentions

Alerti Facebook IPO Graph of Social Media Mentions ~ Click Image to See Full Size

Facebook IPO DELAYED:

NOTE: Watch this space for updated graphs on the Facebook IPO Delay

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Gail Gardner

Small Business Marketing Strategist at GrowMap
Creator and owner of GrowMap.com, Gail is primarily known for mentoring small businesses and encouraging bloggers to join collaborations to share skills and support small business.

Comments

  1. That’s right…facebook is now must have app on everyones mobile so its very easy to put your ad infront of your selected market without spending too much money…great

  2. :p :p it’s really amazing to see how fast facebook is growing. :p
    PRO BLOGGING would love you to read ..Secret Weapon Samsung Galaxy S IIIMy Profile

  3. Yeah facebook is great i love the games, its cool that a lot of them are free

  4. Yah it’s right facebook is growing very fast.and now it’s launches it’s new feature IPO.it will make facebook more secure.

  5. Based on a quick read of their S-1, they have 800 million plus members who log on to the site at least once every 30 days. That’s impressive. They simply do social networking better than anyone else. That has to be a pretty easy sell to companies trying to advertise. They’ve just in the last 3 years started tapping into that with advertising revenue and app sales. We’re eagerly awaiting Facebook’s IPO papers, which are expected sometime this week. Everyone wants to know exactly how profitable the social network is, how fast revenues are growing and what the company’s valuation will be.

  6. They say he’ll pay $2 billion in taxes which will make it the biggest tax payout in US history, which will definitely help the struggling US economy

  7. Facebook is growing. The first thing that came in my mind when I read this news once facebook do its Initial Public Offering (IPO) it will soon become too commercialized and less user-friendly social network.

  8. Valid points you are sharing here. A blog is a very powerful platform you can use to build long-lasting relationships with your readers and keep them coming back for more.

    Thanks for sharing your insights.
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    • I’m excited to see how Facebook is going to interact with the cloud-computing movement because in a way they’re already a cloud-storage company by allowing you to store a seemingly endless amount of personal photos on their servers in high quality. If they will go and allow you to upload other documents as well into their servers that are under your name (maybe https?) then it’ll be interesting to see how this impacts the online storage industry!
      Eric Greenwood would love you to read ..Cloud Computing – An interview with David LinthicumMy Profile

  9. Why it was delayed..m still not getting any perfect answer ! Anyhow the truth has not be denied..that it is delayed !
    armour thyroid would love you to read ..Andro proMy Profile

  10. It will definitely be interesting to see how Facebook fares from here on out. Obviously, they will have to be more open about their tactics, some of which have drawn criticisms for privacy violation.

    -Jean
    used tires would love you to read ..Things to remember before buying Used TiresMy Profile

  11. I don’t thing this is a good idea by Facebook.Lets see what happens.
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  12. it’s really amazing to see how fast facebook is growing..btw nice info :)
    grandmax would love you to read ..Samsung Galaxy S 2 (top selling phone) vs Huawei Ascend P1 S (slimmest phone)My Profile

  13. Thank for the update. My only concern is that, i just hope it will not affect the Facebook’s site. I’m a constant user of FB and I notice that sometimes it hanged. Maybe because this is the effect of the new applications created for Facebook.
    Divina would love you to read ..Happy New Year To All Of You And Hope You Like The Aquarium Fish Photos Here …My Profile

  14. Facebook has dramatically changed the internet marketing. It is expected Facebook IPO would go one of the largest IPOs in the world. It will then be easy to determine company’s status.

  15. Especially G which is pretty scared about the possibility of FB joining with Bing and taking G first place as search engine all the web is looking at Facebook. And I might be wrong but FB will soon go the way of MySpace as well as G will go the way of Yahoo Things like going out with friends for example i think there are better way to use time than staying on FB all day. Or is it all this hype just created ad hoc to make Mr. Z even more rich with a product like FB which is most of the time simply useless? Something which would have some benefits anyway. Z will become richer with ads and so on but I really doubt that FB is useful for more than 10 percent of businesses.
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  16. Bijoux Fantaisie says:

    On the same topic, state Senator Fran Pavley (D–Agoura Hills) said the long-anticipated IPO may bring a one-time infusion of as much as $1 billion to the cash-strapped state, which is facing a deficit of about $9 billion as budget talks open this spring for the next fiscal year.

  17. have an account because it’s a decent way to keep in touch with family and friends from around the country and the world, but I only log in about once a week. I could pretty easily do without it, I think.

  18. I think Facebook IPO could turn out to be one of the largest IPOs in US Corporate history! They have 845million users and made a net profit of $1billion in 2011. I think Mark has taken this decision to make this even better this year. The delay in its launch will not have much effect on this increased profit share. Looking forward to what’s in store for us!

  19. I am frankly surprised that so many are down on the company. Based on a quick read of their S-1, they have 800 million plus members who log on to the site at least once every 30 days. That’s impressive. They simply do social networking better than anyone else. That has to be a pretty easy sell to companies trying to advertise. They’ve just in the last 3 years started tapping into that with advertising revenue and app sales. We’re eagerly awaiting Facebook’s IPO papers, which are expected sometime this week. Everyone wants to know exactly how profitable the social network is, how fast revenues are growing and what the company’s valuation will be.

  20. Rick Castro says:

    Facebook has been an integral part for many businesses! It has changed the way we market our services and products. Also, I gives a personal touch as company can personally reply to customer queries! Looking forward for this Fcaebook IPO! Hope it’ll launch. Waiting….

  21. private server says:

    I am looking forward to seeing how all this turns out.

  22. Facebook is just growing day by day ..it has become an user friendly network for all the business people …

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