This is a guest post by Frida Adams.
There are hundreds of thousands of travel and hospitality apps across mobile app stores. With this increasing number of apps, consumers are expecting more from the hospitality industry and demanding far more features.
Many companies have now learned that their one small right or wrong step can make all the difference. So, hospitality establishments have to be very meticulous while planning apps for hotels or restaurant services.
When Developing Mobile Apps:
Always consider the following points:
Make your app free because your core business or service is not the selling of apps.
This is a big mistake hotels and restaurants tend to make in hospitality mobile application development. They want to earn revenue even from app downloads. If you are selling services and products other than technologies, you have to provide your app free of cost.
Exploit the capabilities of smartphones and tablets.
Many hotels and restaurant just duplicate their website and launch it in the form of an app – but do users really want apps in this form? Smart devices have many interactive features which most of today’s computers don’t have. They have GPS, accelerometer, cameras, QR Code reading capability and other features which provide full support in tremendous mobile application development.
Fresh, updated and interesting information
Your app probably provides lots of information, but do not forget the fact that people on-the-go always want quick, interesting and accurate information. Does your app provide this?
Prepare a perfect plan for promoting your app
Developing and launching an app does not mean that every traveler knows about it. Form a marketing and promotion plan too. You can include a number of mediums such as on-site signage, social media, advertising, public-relation, direct mail and customer service to increase downloads.
Be innovative, always, in every way.
This is the first requirement to survive in the hospitality industry. You have to be creative while incorporating innovative ideas. Mobile is still a new technology do not be afraid of taking risks. Whatever you do, ensure your apps are innovative.
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