Quora is an excellent platform for displaying your knowledge, building your personal brand, and ultimately earning traffic back to your website.
Launched in 2009, Quora has 190 million monthly users and dominates the question and answer space. (Sorry Yahoo Answers.)
Perhaps this is why Quora answers appear so often on the first page of Google:
Whether you’re a business owner, a content creator, or simply trying to grow a blog, Quora is an enticing opportunity, if leveraged correctly.
Based on my experience over the past several months, I’ll be sharing three specific tips to help you experience growth on Quora as well.
Although I’ve had a Quora profile for over a year, it has only been within the past few months that I’ve been implementing these tactics. Within that time, I went from 24,000 answer views a month to nearly 150,000.
Check out my growth over the past three months:
There are a couple simple steps for growing quickly, so let’s get right into them so that you can also start taking action.
As you may know from writing on your own blog, formatting is almost as important as the writing itself. This principle is true for Quora as well.
If you’re trying to earn views and upvotes, focus on crafting answers that are not only useful/entertaining to the reader but are also appealing in the way that you format them.
Use a lot of breaks and very short paragraphs (I generally only include a sentence per paragraph). Include at least one image, and leverage bold/italics along with bullets and numbering.
If you check out the answers that perform well, you’ll notice that they offer a whole lot of value and they’re extremely easy to read.
This answer received 65 upvotes and over 7,000 views. Look how simply it’s formatted. Not only is it a quality answer but it’s also easy to skim through and digest:
Don’t simply write a wall of text. Perhaps you can get away with doing so if you’re telling a story. But if you’re writing an answer for informational purposes, break it up into smaller chunks of text that are easier to read.
Nearly three months ago, I made a goal to publish at least one answer a day on Quora. After this period of experimentation, I can’t recommend this strategy enough.
Yesterday was the first day I didn’t write an answer, but I digress…
As you can tell from the stats above, it helps to put out content consistently. [clickToTweet tweet=”Just as with any social network, Quora rewards those who consistently come back and engage.” quote=”Just as with any social network, Quora rewards those who consistently come back and engage.”] Read answers, upvote the quality content, and make writing your number one priority. By doing so, your efforts compound over time, impacting how quickly you can grow your views, earn more upvotes, and get more followers.
As you get more views, upvotes, and followers, you earn even more views, upvotes, and follows. In a sense, your continuous efforts feed into themselves, similar to the compounding effect of interest in your bank account. Put in the work now, and reap the benefits later.
Make the commitment to publish every morning as you eat breakfast or perhaps at night before you go to bed. If you can develop a habit of publishing and you’re willing to share good content, you’ll be rewarded for your efforts.
Save (the Right) Answers for Later
This advice is particularly important for saving you time and earning you a lot more views. First off, find the categories in which you intend to write. These are the topics that you have knowledge about and from which you want to build a following.
I like to answer digital marketing questions about content marketing and social media marketing. I also often answer life advice and productivity questions because part of the reason I write on Quora is to enhance my writing skills.
Once you find a couple categories, it’s time to sift through all the questions within the feed. Start clicking on all the questions that you would like to answer. Since they open in a new tab, you can open up a lot of answers at once.
Now, go back through these answers one by one. What you’re looking for is a high follower-to-answer rate. These questions are low-hanging fruit, a perfect opportunity to get a lot of views on your answers.
Although this particular question has a lot of answers, it has thousands of followers. These users will receive a notification when you or anyone else writes an answer to this question:
All you have to do is save this question, as well as others you find, in order to build out a library of questions for later.
In the future when you log in, you won’t be forced to sift through Quora looking for good questions to answer. This will be a major timesaver indeed.
Massive Growth on Quora in 3 Steps
- format quality content to make it easy to internalize
- publish answers every single day
- devote time to saving questions that have the greatest potential for views
Using these three simple tactics, you should have no problem building a highly viewed account on Quora and ultimately referring more traffic to your website.
Not only do you have the opportunity to establish yourself as a thought leader in a particular space, but you have the chance to connect with a lot of like-minded individuals that are experts in their respective fields.
This is not to mention everything you’ll learn by reading others’ answers, and you’re sure to pick up better writing skills with the daily practice.
Bonus: People love stories. Whether you write about informational topics, such as B2B categories, or you write about motivation and life advice, try to leverage storytelling on Quora.
As you will probably notice, nearly all viral answers are stories and experiences, rather than how-tos and informational posts. If you want a chance at going viral, try storytelling out for yourself and see what the reaction is.
Latest posts by Henry Foster (see all)
- Why Content Marketing Isn’t About Production Numbers - October 10, 2017
- 3 Simple Tactics for Massive Growth on Quora - August 18, 2017