Marketing is a necessary tool for the success of your business. Healthcare, like all other services or product providers, is a business. Marketing tools, when used effectively, can increase your return on investment (ROI).
Marketing can also enhance your brand image and expand your customer base. Here are the top 12 marketing tools and ideas that can give your practice the kickstart it needs.
1. Quality Signage
High quality and well-placed signs right outside your place of work is the best marketing tactic. Signs are the first marketing tool that all businesses, big or small, employ.
Signs help sell your services to the prospects walking right by your door. Since these prospective clients are right outside your business, the likelihood of them converting to walk-in is higher. Most business use signs to market themselves, but the healthcare industry often ignores this strategy.
2. Professional Website
Statistics show that one in four doctors does not have a website. That is 25% of professionals who are not making their presence felt online.
In today’s digital age, the internet is the first place people look for information. If people are looking for you online and you are not there, chances are they will come across a competitor who is.
A website gives prospective patients the opportunity to get a glimpse of your services even before they walk through your door.
A well designed, professionally built site will be easy to navigate and help convert visitors into patients. Optimizing your website for mobile viewing helps expand your reach.
Humans are a curious bunch of folks. And the internet is a tool that provides instant gratification for their curiosity.
People with health issues are always looking for more information about their conditions or for tips to manage their problems better.
Provide them with a few quick tips and some info via a blog post. By doing so, you can establish your authority and reputation as an expert in your niche.
Posting quality content consistently can create an audience base that will return to your website for information. When the time comes to visit a consultant, yours will be the first name that will pop into their heads.
Search engine optimization helps potential clients see your website. Create blog posts and site content around all your relevant keywords.
Doing so increases your website/blog ranking, bringing your content to the top of the search results and giving you much-needed visibility.
5. Google AdWords
AdWords is a direct advertising platform connected to the most widely used search engine on the internet.
Making your listing available to customers while they are searching for your services increases the likelihood of conversion. You pay per click; this means you pay when someone visits your website.
AdWords offers flexibility regarding budget and location. So you might start small and expand your budget as your business grows. This tool provides detailed feedback so you can see how your ads are faring online.
6. Social Media
The influence of social media is getting bigger and better by the hour. You can use social media to your advantage.
Being a healthcare professional, you can teach the public about the various aspects of your practice. Upload quality pictures of your work and team.
Share before and after patient images, and create and share time-lapse videos of simple procedures. Social media platforms such as LinkedIn, Facebook, and Twitter are excellent ways to share the human and relatable side of your practice with people.
7. Reputation Management
Along with the endless benefits of the digital world come its downsides. Social media and third-party websites are places where disgruntled employees, dissatisfied customers, and upset patients can write negative reviews of your services.
There is no way you can prevent this from happening. But when expertly managed, you can turn these negative reviews into good ones in no time.
Do not make the mistake of ignoring dissatisfied patients. They have the power to turn away at least 10 potential patients.
Let the dissatisfied patients know you care, and apologize for your bad service. Seek details about their disappointing experiences, and promise and deliver an improved experience based on their feedback. Let them know you are listening to their grievances.
8. Respected Authority
Connect with your local news or radio station to do a segment on a topic that is relevant to their audience and your practice.
Writing columns in your local newspaper helps you establish yourself as a respectable authority in your field. You present yourself as someone people can reach out to for your professional opinion on current health issues.
9. Local Marketing
People are hard pressed for time and look for service providers near their homes. Tap into this potential market that is within your reach.
Identify and engage with your local community. Make sure your practice finds its place in local listings. A right place to start would be to have your business listed on Google Maps, along with your contact information and working hours.
This listing will make it easier for prospective patients to find and reach you. Read here: Why is local marketing as important as organic marketing?
10. Current Clients
Just as a dissatisfied patient has the power to turn away 10 potential patients, a satisfied patient can bring in 10 new ones.
So make sure you ask your current patients for regular feedback and testimonials. You can upload these on your website and share them on social media.
11. Your Peers
Not all your peers are your competitors. Some of them are in the same field but offer different services than yours. Or they do not cover your area of specialization.
Network with your peers and build healthy relationships with them. Let them know that you are open to referrals from them. You can even offer extra benefits or discounts for the referral patients as a gesture of goodwill.
Before you start receiving, be open to giving. Calendars, pens, and fridge magnets are examples of small, handy goodies you can have customised with the address and contact details of your practice.
Give these to your patients when they visit you for consultations. Each time they utilize these resources, they will think of you.
Marketing Tools Are Essential
You can set up the best service, but to get people to use it, they have to be aware of its existence. Marketing makes people aware of your services.
Marketing tools and ideas can help you tap into unexplored markets and assist your practice in reaching out to your potential clients.
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