Marketing Nonprofits: The Power of Giving

This is a guest post by SEO, professional blogger and guest blogger
Ann Smarty.  Ann (@seosmarty) owns and
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Marketing with Twitter is about giving

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Marketing: a broad term that means simply to make your business’ name, brand and products known to its intended audience.

While marketing of some form is an absolute necessity for any business, no matter their niche, the advertising tactics available to be deployed are many and far-ranging in both method and result.

When you want to mix advertising with the opportunity to give to a cause or endeavor that you feel is worth your investment of time and money, the ability to help others while helping yourself is much easier than you may suspect!

From charity work to event planning and sponsorship, opportunities abound to mix selflessness with selfishness for the betterment of all involved; here are a few examples of ways to effectively utilize the power of giving in marketing:

Event Sponsorship

Event Sponsorship

While often expensive where far-reaching events are concerned, attaching your name or brand to a popular event in your niche is a sure way to connect with customers in a meaningful way and inspire confidence in your product, service and expertise at the same time. Putting your marketing dollars towards a deserving event, for example a startup conference that you’re interested in supporting, allows you to give generously while generating a genuine buzz often unavailable via other marketing methods.

Having your name closely associated with an event is just the beginning; your sponsorship also provides you with an outstanding platform from which to meet and greet colleagues, potential business partners and investors and hundreds or even thousands of potential sales leads.

Viewing a sponsored event as a jumping-off point to launch your brand deep into the psyche of those interested in your niche will allow your business to reap the most rewards from your generosity.

Even if your business is just getting started, sponsorship allows you at least a temporary spot with the bigger names in your industry, giving customers a reason to consider your offerings alongside theirs.

Charity Involvement

Charity Involvement

While giving to charity is often seen as an entirely altruistic act, being able to recoup something in return doesn’t make the giving any less helpful or meaningful. The ability to support a charity with a worthy cause presents not only an opportunity to help people, but also an opportunity to expose your brand and business to the world.

Whether you are giving your time in the form of volunteer work or providing financial support, your aid achieves its charitable cause; the business benefits derived from that aid are simply icing on an already sweet cake!

Good Deeds and Good Word of Mouth

Good Deeds and Good Word of Mouth

If getting your business involved in all-out sponsorship or charity work isn’t possible due to constraints on time or financial resources, consider simply donating small efforts to the people, places and organizations around you, working to build your local community, whether physical or virtual, and attaching your brand to the positive acts in doing so.

Remember that every bid counts! If you can’t donate money (being in a hungry start-up mode), consider spreading a word! Notice for example how much this Dallas real estate blogs about donation opportunities in their area. This certainly builds trust!


Giving is an art often lost in business circles – not because businesspeople are less likely to be empathetic, caring individuals but rather because, in all aspects of business, the bottom line makes every dollar count. Solving this problem takes some sacrifice but, as we’ve discussed above, that sacrifice does not need to come without benefit.

Whether your purpose in giving is entirely altruistic, entirely selfish or, as is more likely the case, falls somewhere in between, the importance of the act lies entirely in its results; if you’re able to gain a business advantage while working to help a worthy cause than all the better!

The next time your small business is looking to invest its marketing dollars in a unique and meaningful way, consider supporting a cause close to your heart in order to make the endeavor a valuable one for as many people as possible.

Ann Smarty is a professional blogger and guest blogger. She owns which connects guest bloggers to blog owners (and also does guest posting process tracking for you). If you are into link building, join beta testers of Ann’s new link monitoring tool.

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Many know Ann Smarty best as the creator of the guest blogging community MyBlogGuest. Ann is excited to be the community and branding manager of the Internet Marketing Ninjas Team. She is also co-founder of the social media sharing platformViral Content Buzz.


  1. Business is a give and take relationship between the customer and the company. As business gets profit from the customer we should also give them in return like CSR programs. These programs can give trust and loyalty of the customers.

  2. Hello Ann,Such a wonderful post, to support a charity with your business is very great thing. I love your post. I am also supporting a charity I have very feeling during helping people and kids. Nicole Martin

  3. @packers movers pune says:

    Generally charity doesn’t go with business, however, doing it apart from business says a lot for the person. Also, it helps to bring a good name to the person which further helps him/her in the business.

  4. Allocating a considerable budget to good will always bears fruit in the long run and has a very positive impact on the success of a business. Sponsoring good cause and charity events never harm a company repute. Nice share.

  5. great,i run a website,i have charity donations in place for most,i think it is nice to show people you can be charity friendly

  6. This is great information. I will be taking advantage of this as the

    information they collected is hard to find just by doing a search.
    varun kumar would love you to read ..Packers and Movers Pune, Top 5 Packers and Movers in Pune List – 5thin.comMy Profile

  7. Doing charity on a regular basis indeed creates a good business image and thus aid in reaping a lot of profits. In my opinion, a charity event done today will act as a ladder for bringing loads of success. Thanks for the share.

  8. I guess it’s more likely to be called as CSR (Corporate Social Responsibility) for big corporations or company where in the Company or Corporation gives back to the community by sponsoring students or giving them scholarships or giving free feeding programs and stuff. I literally saw this kind of activity before wherein a big company supported an event where many people were lucky enough to win at least a minimum amount of surprise or gifts by just attending the event. At first, I don’t get the point why big companies throw a lot of money for this kind of an event but later I knew that it’s still about promoting their name to the public and winning the public’s trust for their products.
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  9. In business dictionaries, the word ‘giving’ is always associated with ‘taking’, nothing is done there without a benefit angle to it. Though, oftentimes the acts of charity and word of mouth can help promote your business in a better way than actual marketing would have ever done. I always suggest businessmen to actively involve in social events, it actually helps a lot.
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  10. Hi Ann,

    You make a strong point here. Frankly I never thought about looking for events or non-profits I can sponsor but I can see how this form of marketing can expose my brand to a larger audience.

    Thanks for sharing this information Ann, have a great week.

    Philip would love you to read ..10 Online Business Podcasts I Never Leave Home WithoutMy Profile

  11. This is “golden” blog for this topic. 10/10. Wonderful dogs!

  12. marketing is a broad term and there are many different approaches use in marketing these are emotional positive and negative approaches and the way written in this blog are good tools of marketing and you will achieve target

  13. You need to remember using geo-targetted advertisement networks. And prepare advertisement campaigns unique to the geographic locations. For example the content of your ad should not be same for europe, us or china.

  14. Marketing a product is not that complicated as it may seem. Charity involvement and sponsorship are some of the ways we can use to make our product more visible. I agree with you word of mouth is what marketers want because if they talk about your product, it means your effort is getting effective.
    Aimee would love you to read ..Having A Problem With Ears Ringing After Concert?My Profile

  15. Organising events and contributing to charity makes one soul feel proud and unique and brings a sense of joy for you leaving all those money minded thoughts behind for better future.
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  16. Great article smarty :) I try to provide my services to a number of local charities and non-profit each year. I try to look at it from a karmic point of view, but it also feels right and good from both a personal and professional level. Give and you shall receive!
    JC would love you to read ..The 9 Best Music Magazines of 2013My Profile

  17. Hi Ann,
    Superb and very nice article. It’s new idea for me. I will definitely do execute this technique to my business for increase my marketing strategies. Nice sharing , very interesting and informative too. thanks buddy keep it up.

  18. Getting yourself involved with some sort of charity work is always a good idea. Not only does it help the charity but it gives you a good name to boot. Definitely marketing dollars well spent.
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  19. great article with awesome business tips..
    keep it up man..
    Piyush would love you to read ..UP Board HighSchool Result 2013 – – UP Class X Result 2013My Profile

  20. Great article – I completely agree that nonprofits are an under appreciated form of marketing. I thoroughly enjoy involving my company in charities and sponsorship; it gets your name out there and you form great bonds with others. Thank you for the post.
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  21. Hi Ann you are absolutely right , you don’t have to give and not receive, you can make it work for both sides and that is the key for not only one time donation but something-more like sponsorship, every body wins.

  22. Giving always was good idea. There are not many people who want to give you something free. But this one who do it, can enjoy the abundance of.

  23. Nice article….It’s purely business for most…..

  24. Be it for monetary benefits or for charity, some form of strong marketing is necessary…Wise people know that visibility gets the pay checks..Great article..Love the writing style.
    Joe Hart would love you to read ..Dental ImplantsMy Profile

  25. Mark Jordan says:

    What a great idea and I love your techniques ! I’m going to give this a try – I think I have the perfect site for it.

  26. Great article! When it comes to marketing and products that truly resonate, it is 100% about understanding your market.

  27. Pramod

    Seriously man , i get to learn a lot from this blog . Really liked the charity point .thanks for sharing this priceless info .


  28. Always making money is not the has to make its customers happy at first then other things follow. Supporting a cause will be the best way to enhance the positive user experience.
    Also one has to always know that if his customers are not happy and satisfied he cannot make a good business for long.
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