UPDATED: Sep 11, 2011 to remove dead links and add new comparisons.
NOTE: Because these applications are always being improved and changed be aware that some of what is linked here will no longer be accurate.
While most people are already using Social Networking sites, few are doing it in a time effective way that will generate results – or using the best Internet Marketing Tools.
No matter what your goals – or even if you only use Social Media for fun – there are still benefits to understanding what works best.
Be sure to read our Twitter Best Practices post too.
Before I get into how to make the time you spend on Social Networking sites more efficient, I want to make a recommendation that will save you time and major headaches:
Focus on the ONE thing you are most passionate about and create ONE power site and matching Social Media persona.
In the past, those who made money online emphasized multiple sources of income and many had dozens or even hundreds of sites. Even those who taught that in the past are selling off their additional sites because actively updated blogs are already far more important.
Search engines now favor new content. I sincerely believe that you will do better to focus on growing one blog consistently than you will spreading yourself across many. When you add Social Media into the mix this becomes even more important.
If you already have multiple blogs this series of posts will be most useful to you and I hope you will add your own tips to what I share. I have been challenged to advise on, manage, write for and promote multiple blogs – each with multiple Social Media accounts – and it is a huge challenge that I have yet to master.
Instead of having separate blogs consider finding the connection between multiple subjects. Center your blog around the topic that you write about most frequently and create categories for related topics.
For example, many of us write about How to Use Social Media, provide Blogging Tips, show you How to Build Your Blog, write about How to Make Money with Affiliate Marketing, teach AdWords optimization or help others learn pay per click advertising.
All of those topics ARE related because to effectively implement Internet Marketing Strategies we use all of those and eventually so will our readers. Other connections are less obvious to many.
Less obvious is that the home improvement niche is related to real estate so bloggers in those niches should connect on Social Networks. People interested in buying Florida homes could be interested in home renovation products from Good Millwork and readers interested in home restoration could be in the market to buy a Florida foreclosure to fix up.
Even more obscure is that real estate is related to golf because people who love to play golf often buy homes built around golf courses like these Las Vegas golf homes or the River Hills Florida Golf Community. Real estate bloggers should cultivate relationships with golf related blogs.
Regardless of whether you have one blog or many, it is essential to find ways to make the time you spend on social networking more effective. If you have more than one persona the first essential tool is a way to manage multiple Twitter accounts.
The first priority is to decide which of the available Twitter management tools to use. The options I know of are TweetDeck, HootSuite, Pluggio, Seesmic, SplitTweet, Digsby, Matt, TwitIQ, Tweet3, Social Ooomph, and Media Funnel (formerly known as TweetFunnel) and no doubt there are others.
If you have a passion for one I haven’t included please tell us why in the comments and leave their link. I’m sharing the results of my extensive research below. Use these comparisons to make your decision.
Based on what I’ve seen so far, HootSuite is the clear winner (based on current popularity among power users), a slightly less complicated but serious alternative is CoTweet, and I am still very interested in trying out Pluggio (formerly Tweetminer) which has some interesting features the others lack.
Configuring, setting up and learning tools takes valuable time so my best advice is to decide which tool you’re going to use and forget about the others.
Focus on learning to use it effectively and only change if there is a compelling reason. You will accomplish more that way and save yourself a lot of stress. Once you have mastered your first selection you can always learn another and use two as some of the comparisons below suggest.
TWITTER APP REVIEWS:
Michelle Mangen published reviews of 7 Twitter Desktop Apps
- Pluggio (formerly TweetMiner) was written by @TommyTRC
- TwInbox (for Outlook) written by @mmangen
- MyVBO written by @PrimoAssistance
- Seesmic desktop written by @AnaLuciaNovak
- Hootsuite written by @mmangen
- MarketMeSuite written by @AnnEvanston
- Tweetdeck written by @LissaDuty
HOOTSUITE to COTWEET COMPARISON
- Michael D. Hart ~ Compare Hootsuite CoTweet
HOOTSUITE to TWEETDECK COMPARISON
- NEW: TweetDeck: I’m Breaking Up with You – 10 Reasons Why You Should Use HootSuite
- Dragon Blogger ~ Comparing Hootsuite to Tweetdeck
- Silicone Beach Training ~ Hootsuite versus TweetDeck
- How-to-Blog ~ TweetDeck versus Hootsuite
- Sazbean ~ TweetDeck Hootsuite Comparison
- Mark Clement ~ HootSuite TweetDeck Comparison
- Marketing Shindig: Compares TweetDeck, Seesmic, HootSuite – This post says HootSuite does not display @Tweets from those you don’t follow. Is that true?
- Terrence Young’s Market Mensch: TweetDeck, Seesmic, HootSuite Comparison
- Tribal Boogie: Compares HootSuite, Seesmic, TweetDeck
HOOTSUITE to SEESMIC COMPARISON
- Skeptic Geek: HootSuite Versus Seesmic – No Contest
- Twittercism: Compares HootSuite, Brizzly, Seesmic
- Marketing Shindig: Compares TweetDeck, Seesmic, HootSuite
- Terrence Young’s Market Mensch: TweetDeck, Seesmic, HootSuite Comparison
- Tribal Boogie: Compares HootSuite, Seesmic, TweetDeck
- First Do No Harm: Seesmic Versus Hootsuite
HOOTSUITE to SOCIAL OOMPH COMPARISON
- Sazbean ~ Hootsuite versus Social Oomph
- ReconnectWithSimmons ~ Social Ooomp Versus HootSuite
COMPARE SEESMIC to TWEETDECK
- Mashable ~TweetDeck Desktop vs Seesmic Desktop
- Mashable ~ TweetDeck vs Seesmic Desktop
- Social Compare ~ Comparison of Twitter clients (seesmic, tweetdeck)
- Neville Hobson ~ TweetDeck and Seesmic Desktop: a tough choice
- Yu-kai Chow ~ Seesmic Desktop will Destroy Tweetdeck
USING HOOTSUITE
- Kikolani ~ Hootsuite for Bloggers
- Dragonblogger ~ Ultimate HootSuite Tutorial
- CreativeAce ~ HootSuite is her choice ~ How CJ Uses HootSuite to Promote Causes and Other Bloggers
- StayonSearch ~ Using HootSuite
- ReadyMadeWeb ~ Schedule, Measure and Automate Tweets with HootSuite
- Pure Visibility – Recommends Using HootSuite AND TweetDeck together
- HoostSuite Blog: Team Collaboration: HootSuite Releases Tools for Agencies and Groups
USING PLUGGIO
- Virtual Assistant ~ Why Michelle Mangen prefers Pluggio
- Stacy Kinney ~ How to Use TweetMiner (Now Pluggio)
- jasonbstanding ~ Pluggio Review
- IntelChrisTwitterThoughts ~ Pluggio Review
- Using Tweetminer aka Pluggio for Content Discovery and quick Tweeting + rolling scheduling
COTWEET REVIEWS
- AppStorm ~ CoTweet Review and Pictorial How-to Use CoTweet
- Corporate Eye ~ Using Co-Tweet for Business
- Computer Savvy ~ CoTweet Review in the form of a Q&A by a non-user
REVIEWS of TOOLS to MANAGE MULTIPLE TWITTER ACCOUNTS
- SEOptimize ~ 30 Twitter Search Alternatives and Tools
- TripWire – 18 Twitter Tools for Scheduling Tweets
- Inspiration Feed – 18 Twitter Tools for Scheduling Future Tweets (not the same as the post just above in spite of the title)
- Make Tech Easier ~ 8 Useful Tools to Manage Multiple Twitter Accounts
- Twitterati – Five Tools to Manage Multiple Twitter Accounts
- WhoDeanis ~ Tools to Manage Multiple Twitter Accounts
- Fast Company – How Do Companies Manage Multiple Users on Twitter and Other Social Media Accounts
- Make Use Of ~ The Six Best Tools to Schedule Twitter Updates
- SitePoint ~ 6 Twitter Clients You May Not Have Heard Of
- Debbie Turner ~ HootSuite Review
- Jimmie Gilmore ~ Browser Based Twitter Apps ~ Short bios on HootSuite, Seesmic, CoTweet, Brizzly, Flock
How To Tweet Quickly and Consistently
- KarriannGraf ~ Tools That Integrate Your Social Media Accounts
- Peter Lang ~ How to Tweet in 10 Minutes a Week











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Twitter: rfamat
April 6, 2011 at 7:11 pm
Twitter: @rfamat
I am using SplitTweet to manage all of my client’s account. It helps me a lot!
I use both Twitter and Facebook but I’ve tried just a couple of twitter accounts and I’m fine with that, I think the key here is knowing how many accounts we can handle. On the other hand, I’m exploring the efficacy of friends list on facebook which I have categorized and its great. At the rate these social networking sites are introducing new updates and developments, its really mind boggling to experiment with all the new features.
Twitter: msrelief
March 25, 2011 at 9:16 am
Twitter: @msrelief
Gail,
OK, I should have known, you’re into hoot suite too! OK, I’ll learn from you – because you have this totally full blog, I’ll be able to have the training I need to succeed with Hoot Suite. I’m taking a deep breath. OK, one hour every day…
Linda
Linda G. Cox would love you to read ..Reclaim Your Brain with Lumosity Games
Twitter: ibingopromotion
February 27, 2011 at 5:17 pm
Twitter: @ibingopromotion
I see people doing this more and more. There is a lady selling Karma Dolls that is connecting with my site and other bingo portals. I have passed on a number of her twits just because she as @ my account. I love your example of real estate and golf.
[David, you're going to be unhappy but bingo = gambling and linking to any gambling related site is a big no-no for non-adult content bloggers. I don't suppose you have any other non-adult, non-gambling sites that are not bad neighborhoods that you would like to link from this comment and others?]
David would love you to read ..£500 Sunday Feast at Jackpot City
this is very useful article with very helpful advices and tips for twitter users.
thanks.
diagnostic scanner would love you to read ..AutoHex Diagnostic Scanner Software Mazda Version 110
I was a big fan of all of these tools but I think twitter is changing, it is more about personal connections than getting a bulk message out, at least more so now than it used to be. People are beginning to realise the mainstream use of such a powerful word of mouth tool, especially in light of the recent disasters.
Lisa would love you to read ..Thank you
Twitter: GrowMap
February 25, 2011 at 12:23 pm
Twitter: @GrowMap
Hi Lisa,
Different people use Twitter in unique ways. It IS best used for interacting and not broadcasting. That has always been true but it can take time for new users take time to discover that.
growmap would love you to read ..Best of GrowMap – Our Most Important Posts All in One Place
Twitter: matthewacoleman
June 10, 2011 at 2:15 am
Twitter: @matthewacoleman
I agree…connecting with people is what Twitter do best.
wny glass block windows would love you to read ..Glass Block Window Showers
I’m fine with just one twitter account personally lol
Great content thankyou. Multiple account handling is next on my “get round to list” so this post and the related links are perfect.
Ugh, thank you. I find balancing Twitter accounts about as much fun as trying to balance chopsticks on my nose. This is a big help.
I manage multiple accounts, and I’ve been juggling them very awkwardly. Thanks for this excellent tip.
Lindsay would love you to read ..The Importance of Perseverance for a Medical Assistant
Twitter: wombatseo
February 3, 2011 at 5:59 am
Twitter: @wombatseo
Thank you, Thank you, Thank you. Having just got started with twitter this post was just what I was looking for, as I was having difficulty bouncing between the company profile and my own personal one, felt like I had a split personality.
Twitter: Peterjg1972
January 24, 2011 at 6:45 am
Twitter: @Peterjg1972
The problem of having multipul accounts is surely trying to keep track of them all, one is enough!
I almost agree with all your views, especially the point you made in conglomeration of topics into one big topic. There is no purpose in just churning out sites for the sake of creating multiple sites for ad generation. Also, whilst comparing the layout, tweet management, notifications, Twitter search and analytics, I always believe HootSuite takes the hands down win against CoTweet. HootSuite gets bonus points, of course, because it not only works with Twitter but with Facebook, LinkedIn, Foursquare, Wordpress and other social applications. However, I have no plans to stop using CoTweet as I wish to keep it as a secondary platform, mostly due to its email alerts and ability to show who has posted what in the sent box.
Thanks for sharing this roundup of twitter tools, I have been looking at tweetdeck as we are now running several twitter accounts for different ecommerce stores and it does become a handful, I’ll be sure to check out the other recommendations too.
Tom would love you to read ..Comment on Hello world! by Mr WordPress
Twitter: vex79
October 6, 2010 at 7:42 am
Twitter: @vex79
This site as helped me a lot, And i just wanted to say keep up the good work.
anthony would love you to read ..My best book an auther has got to be The Rats By James Herbert
Great stuffs you compile here.
Besides Hootsuite & CoTweet, are there any other solutions out there which is free?
Twitter: GrowMap
October 10, 2010 at 3:31 pm
Twitter: @GrowMap
Hi Stephen,
Most of the tools mentioned in this post are free or have both free and paid versions. The easiest to get started with is CoTweet.
growmap would love you to read ..Join Bloggers Supporting Bloggers NOW
I have only just started to use social media sites to promote my websites. As I get a little more into it, I will try some of these tools people are suggesting. Thanks for the help.
Twitter: Sweta6
August 24, 2010 at 5:30 am
Twitter: @Sweta6
Hi,
Buzzom.com is also a great tool for Twitter Management. It offers a complete solution for Twitter. You can not only manage multiple accounts and send updates but also find people using various filters, grow your network, analyse your profile and automate RSS Feed.
Buzzom.com is a completely free tool and received a lot of appreciation.
Hi, thanks for sharing this useful information. This is the article I’m looking for. I must say that Web based tools are still far better compare to the tools that are downloadle. Web based tools such as Split Tweet are really proven and reliable.
.-= Vincenzo @ cobra kai costume´s featured blog ..Kids Cobra Kai Costume =-.
This is very useful article for all twitter users.
It’s great roundup of twitter tool information.
Thanks for the efforts the author made for writing this interesting article.
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