How to Make Readers Love Your Blog in 5 Simple Steps

How to Make Readers Love Your Blog in 5 Simple Steps
92% of the companies who blogged multiple times a day acquired a customer through their blog.

A blog can boost your business especially if you know how to convert a new visitor into a real-time reader, and then a “lead” who subscribes to your blog.

The “stickier” you make your website and the more wow factor you deliver in your content, the better chances they’ll stay around for longer.

Here are a few ways to do just that.

1. Create Compelling Content

According to HubSpot, 46% of people read more than one blog a day and the number of readers is growing by the year.

Writing clear, compelling content should be your priority from day one. Your readers are not novices – they have been reading a lot of other blogs. If you don’t give them what they want, they’ll probably go looking elsewhere. That’s the last thing you want.

The first step is to write good content to make your website sticky. Here are a few types of content for which your readers will love you:

  • How-to’s, advice and in-depth tutorials
  • Best-of lists from the net. This requires more curation than writing. You collect the best posts from other authority blogs. Your readers come to you for more hand-picked content.
  • Videos and podcasts
  • Personal stories embedded in content to engage your reader

2. Offer Something for Free

Just writing great content isn’t enough. You have to do something to make them subscribe. And I am not talking about RSS here. The more number of people subscribe to your blog via email, the better.

With an active email list you can keep in touch with your readers and promote your products by combining copywriting and inbound content marketing skills.

If you’re wondering, copywriting is about making a sale and content marketing is about educating them through content. When you’re promoting a product, you want to combine both – not just use one or the other. Here’s a good explanation.

The next step is to offer a “lead magnet” for free in exchange for their name and email address. A lead magnet could be an ebook, a 10-step special report, a white paper, a series of lessons delivered in their inbox every week or an exclusive how-to video you made.

Make sure you choose an appropriate medium (audio, video, content) and a great topic that matters to your audience.

Have you got a lead magnet? Do your readers thank you for it?

3. Create a Clean Design

A good marketer will always think of ways how to create a better website for their audience. They ask smart questions such as:

  • Should I add more content above the fold?
  • Do I improve the CTA button?
  • How can I optimize my website for user experience?

A well-designed website will load quickly and be easy-to-read and navigate. In short, user experience comes first. Attention spans are getting shorter by the day. What are you doing to step up your game?

The “3-second” rule of website design says that 40% of people will
abandon a web page if it takes more than 3 seconds to load.

More and more users are making a buying decision on the web. In 2011, $1.1 trillion in sales in the retail sector was influenced by the web.

4. Optimize for Multiple Platforms

People love ease of access and what could be easier than using mobile phones to read a blog or make a purchase?

Apart from optimizing your website for search engines (SEO), you should also optimize it for mobile platforms. A mobile website immediately sends the right message – it helps you stand out as a brand that cares for the user’s optimal experience.

Mobile websites boost engagement. They are more efficient and cost much less than developing a dedicated app. Smart phone users are growing by the day, and soon, mobile phone browsing will overtake browsing over the PC.

One-fifth of Americans accessed the mobile web each day in 2009.

But having a mobile-optimized website is not enough. Once you’ve got it up and running, measure it for performance. More often than not, what works on your normal website will not work on your mobile site.

Recognize the loopholes to convert more mobile site visitors into leads:

  • Is the CTA button too big for a smart phone screen?
  • Is the design too cluttered and overwhelming?
  • Are the colors working?

Do you have a mobile-friendly website? Have you optimized it
for mobile platforms like smart phones and iPads?

5. Go Visual for Viral

The average attention span in 2013 was 8 seconds, less than that of a goldfish and down from 12 seconds in 2000.

How can you make an impact in 8 seconds or less? Think visual. Human brains are wired for visual information. We can process a visual 60,000x faster than text.

90% of the information transmitted to the brain is visual.
40% people respond better to visuals than to text.

Infographics, memes, videos, photos, images with quotes are some of the most “snackable” and sharable content on social media. It should not be surprising that most of the viral content online is also visual.

With the likes of Instagram and Pinterest, you can communicate your point with just an image and literally no text. Slideshare is another great platform to combine text with images.

A good example of how to use visual content to gain traffic is yTravel Blog run by a husband-and-wife team. They post cute “truth bombs” on their Facebook page with 20K+ likes and on Pinterest with 4.35 million followers.

travel truth bomb

Source: yTravel

If you’re wondering how much money it will cost, the answer is none.

There are many free online tools to help you get started with visual content. Presenter is one example that lets you create infographics, banners, demos and presentations all in one place.

With that, you really have no excuse
to not go visual in 2014, do you?

Featured Image:  goXunuReviews

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Pooja Lohana

Pooja is a freelance and ghost writer and editor by the day (and by the night). She writes about technology, digital marketing and the Un-9-5 life. You can check out more of her work and reach her here.

Latest posts by Pooja Lohana (see all)

Comments

  1. I think you hit the nail on the head with all of these. Giving the reader what they want and make the blog sticky are what is going to bring viewers. People love easy to digest content such as lists and like you said curated posts from other bloggers.
    Danielle Branch would love you to read ..Procter & Gamble CouponsMy Profile

  2. Dasangam Rahul
    Twitter:
    says:

    Hey Pooja,
    You really mentioned genuine ways to increase engagement with readers.By following the above steps,we can organically increase our readers experience.thanks for sharing these important techniques.
    Dasangam Rahul would love you to read ..15 Ways To Increase Facebook Likes Easily by 300%My Profile

  3. Beside grow the audiences, this also a stunningly organic and permanent of link building method.

  4. I try all of these then the visits in my site increases. I know that the content of the blog is very important because the readers chooses something which can benefit them. But not only that, the reader also is searching for something which can entertain them. Just like the infographics. Provide them the interesting topic and pictures which can captivate their eyes and you can provide it to them free by just using the tool that is mentioned in the blog. Thank you.
    Julie Dawn Harris would love you to read ..Attention Small Businesses: Here’s Your Online Marketing Checklist this YearMy Profile

  5. Very good article, thanks for sharing, it is very useful to me!!

  6. Its a great post. Videos and infographics drives more traffic than written text, I’ve hired dedicated people to work on it, and it really worth for me!

  7. Thanks for sharing these cool tips .they help me to increse traffic on my blog…

  8. Hello Pooja
    Its really an informative article that you share here.I get to learn one new thing here through point number one that one can use video, real life story and these things give a good impact over the visitor. Also from now onwards i will focus on Visual information rather than writing long text article.
    Thanxx for sharing.
    yogesh would love you to read ..Format and Point System of T20 World Cup 2014My Profile

  9. Really these tips are so much helpful to me..But will you please tell me that how we can increase traffic on our blog by doing Infographics Submissions.

  10. Wow nice description. I am enlighten not only with this article but also with comment you discussed about info-graphics. Thank you Pooja Lohana

  11. I am a new blogger and these tips are very helpful for me. Thanks for this nice article, keep it up. :)
    Ankit Sharma would love you to read ..How to Get 100 GB of Free Storage on Microsoft OneDriveMy Profile

  12. Hello Pooja!

    The points you have mentioned definitely needs some expertise knowledge or guidance. Blogging is a constant balance between creating unique, original content and having that content recognized and shared by readers. In order to get recognized, bloggers must work hard to expand their network, because readers can\’t find a blog that isn\’t well advertised or optimized.
    Worli would love you to read ..5 Reasons Why Your Content Marketing Can FailMy Profile

  13. Thanks a lot for this post pooja you have clearly mentioned what is actually needed for a perfect blog and how it can result in serp and generate returning readers
    Anz would love you to read ..Facebook introduces new updated design for NewsfeedMy Profile

  14. Thanks you pooja for wonderful tips. I will surely follow them, and will provide you feedback in meantime..Kudos.
    Richard would love you to read ..Muscle Building Diet Plan for YoungstersMy Profile

  15. I do agree with you that info-graphics are great way to make your blog posts go viral. I usually publish one quality infographic per month on my blog and gets many comments and shares on social networks.
    Aman Verma would love you to read ..20 Adsense Tips to Get Easy Adsense ApprovalMy Profile

  16. Really very nice tips..I am new to blogging and i will surly try to follow all your mentioned tips, I hope something good will happen for me..and i will be able to improve user experience and engagement on my site. thanks for the tips.
    Chris would love you to read ..100 Best WhatsApp StatusMy Profile

  17. Thank you for these tips. As a freelance writer it is important to remember that people typically will not read a \”wall of text\”. In other words, people will skip over or stop reading paragraphs that are more than about 4-6 lines. Your advice about adding visuals is really helpful. Even folks who read blogs frequently prefer to have some pictures or other visuals to break up the reading. Thanks again!

  18. Hmm. I see why I may not have been doing well. Go visual for viral is one of the most remarkable advise I have received this year which makes perfect sense.
    Henry Crawford would love you to read ..65+ Social Bookmarking Sites For Better SEOMy Profile

  19. Thanks Pooja,My website really takes a while to load, definetely more than 3 seconds. I need to change this quickly.
    Thanks for the tips.
    Cheers,
    Alessandra

    Alessandra Esteves would love you to read ..Serra Gaúcha: dicas de viagem à Gramado e bons vinhos!My Profile

  20. Love the post, Pooja! Numbers 1 and 2 are in my opinion the two most critical steps businesses must take to ensure the success of their blogs. Nothing boosts traffic and leads more faster than epic content coupled with an awesome lead magnet.One thing I\’d add is to network with other bloggers and influencers. Commenting on other sites and reaching out to key individuals on social media is a great way to gain attention from people that count, and that in turn can lead to higher engagement and traffic. :)

  21. Rohit Kumar
    Twitter:
    says:

    Hello Pooja,
    A very nice article about bluiding relationship with readers. Accoding to me, Making site sweet and simple is good , I mean use simple wp theme with easy navigations. Most important your readers are coming because of your content, not for the design and look.
    Thanks.

  22. Eskisehir Net says:

    The girl in the photo is very nice:) also thanks for advices, i will try.
    Eskisehir Net would love you to read ..AKADEMİ EMLAK’DAN TERASLI 65M2 GENİŞ LÜKS AYTAÇ CADDESİNDE 1+1My Profile

  23. I like sites with clean and simple designs. I am a minimalist. Hates site too cluttered with ads. Just my view!

  24. Really informative and useful post. After reading out complete article. I realized that this is unique post.
    Thanks for sharing such great and informative post.
    Ghulam Mustafa would love you to read ..Apple TV is a Rapidly Growing Drop in the BucketMy Profile

  25. Info-graphics have really become a wonderfully powerful tool after the dawn of social media sites like Pinterest. But there are only specific niches that can use info-graphics. But nevertheless they can go viral and bring in some good quality traffic.
    Anas Shad would love you to read ..Weird Stuff: 10 Ridiculous Things Made of GoldMy Profile

  26. Great post! Thanks for share your thought it’s really great post and this article is very useful for us.

  27. Thanks a lot for this post pooja you have clearly mentioned what is actually needed for a perfect blog and how it can result in serp and generate returning readers
    mmahessh would love you to read ..Independent houses for rent in jubilee hillsMy Profile

  28. Ritu Kumari says:

    Thanks for share your thought it’s really great post and this article is very useful for us.

  29. I’m agree with you, but you must have a quality content to grow, too!
    Tudor would love you to read ..54 skulls vector designsMy Profile

  30. Offering something for free reall works everytime and that’s why I keep organising Giveaways on one of my blogs everytime so that Regular reader chain doesn’t break and they keep visiting my site.
    Rohit Dubey would love you to read ..How To Factory Reset Samsung Galaxy S3My Profile

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