Better Live Chat Equals More Closed Sales

Volusion Live Chat

Get Award Winning Volusion Live Chat Free

If you already have traffic to your ecommerce store (or service business) there is one fast and easy step you can take that can instantly increase sales: Provide instant answers via live chat as many hours as you possibly can. If you don’t have live chat on your site, read on for how you can get hosted live chat absolutely free.

Why should Live Chat make such a large difference? Because shoppers don’t buy until they have confidence that they have the answers they need to make a decision. The faster and more efficiently you answer their questions the sooner they’ll buy. Live Chat closes more sales even on well-designed sites with excellent product descriptions. Be sure to optimize your chat to make it warm and friendly.

Are You Getting the Most out of your existing Live Chat service? Would you like to add excellent hosted Free Chat on your site absolutely free?

  • Increase your sales by having someone logged in and available as many hours as humanly possible.
  • If you have many employees, train more of them to be able to use your chat service.
  • Ensure your chat users have the resources and training required to answer quickly what they can and know what to say when they don’t have an instant answer.
  • Make sure all your answers are cheerful, helpful and friendly.

Rethink the Live Chat ICON Size and Position

Where you position your Live Chat function and the size of the graphic used to draw attention to it can have a huge effect on how much it is used. I had a client who accidently bumped their Live Chat function to the top right of their page and made the icon excessively large. This occurred during a redesign and was not intentional.

Sales doubled during the short time the Live Chat icon was large and prominent. They dropped back to “normal” as soon as they moved it back to the bottom of the left column under their product categories. Until their designer’s “mistake” accidentally bumped it to the top right I didn’t even know they had Live Chat – and apparently neither did those shopping on the site!

No Live Chat? Get the Best Hosted Live Chat FREE Now

Volusion offers totally free hosted Live Chat to any Web site that desires it. The free Live Chat version allows one person to be logged into the Live Chat from any location. A small business could log out at work and then back in when they get home.

Be Creative in Manning Your Free Live Chat

  • Don’t assume you can’t keep your live chat open longer hours at least for the holidays. You could train friends, family, or employees to work from home answering your live chat. The more they know about your products or services the better. Or you could log in and turn up the volume so you could answer while you’re relaxing in front of the television. The sale you make could make it all worthwhile.
  • Be sure you select a Live Chat solution that allows you to log in from an unlimited number of computers. Volusion allows one person to be logged in at a time from anywhere on their free version. They charge for each additional simultaneous log-in. Even though their service is considered one of the very best, their Live Chat pricing is lower than any others I’ve checked. (And you can’t beat free for this quality Live Chat service.)



  • Increase Ecommerce Conversion Rates with 24×7 Virtual Customer Support and Chat Services


Ecommerce Tips:

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Gail Gardner

Small Business Marketing Strategist at GrowMap
Creator and owner of, Gail is primarily known for mentoring small businesses and encouraging bloggers to join collaborations to share skills and support small business.


  1. Yes, live chat is the new vogue!
    But organizations should take care not to ask too many details before a potential customer can actually talk to an agent.
    Ive seen websites asking users to fill 5 – 6 fields before they connect to chat. This is a serious deterrent.

  2. The more the interaction between the customer and the business the more the business will be flourish. We work with a
    car rental in Singapore and many other small businesses and read many blogs like yours.

  3. mobile application development says:

    The one thing that may be even more important than chat today is mobile. Small businesses really need to get serious about that! We do mobile application development and are serious about helping small businesses increase their sales.

  4. If phone support, and email support were the leaders in past. I think live chat is the future of customer support services. Its more effecient. It puts less pressure of the Operatore as well as the customer, further, in this world of competition, one can provide personalized services to their clients using live chat support, so your customers sticks to you. Further, its most of the chat softwares teh transcripts are saved in the server, so people can keep a better check on the chat operators working for them.

  5. Whilst I’m sure these Live Chats work well for some business models, I’ve never found them anything other than annoying and intrusive

  6. Live chat options are fantastic, providing they work well! I have often found that the waiting time is outrageous and indicates a lack of being prepared for the service requirements of potential clients.

  7. Having customers supported through (Live) chat does build buying confidence and can perk up sales. It sure is easier to ask someone directly rather than browse through endless pages in the site.
    Ayden would love you to read ..Creating A Logo For Your Ecommerce StoreMy Profile

  8. I have been encouraged to buy numerous times, particularly when considering online services, specifically due to the presence on live chat for customers. Many of my most reliable ISPs have been recommended by me for this very reason.

  9. Yeah live chat icon placement, size, and color can be split tested for maximum effect.

    A tip for those who are thinking about using live chat:
    Develop a system for answering your customers from the start.
    It would be better if you’re following some basic guidelines in dealing with your customers and the transition from doing live chat yourself to handling it to outsourcers will be much smoother.

    What you need:
    – Primer on your products and services.
    – Greetings. opening spiel/script.
    – Spiel for answering FAQs. Different variations of your spiels that you can copy and paste
    – Closing spiel

  10. virtual employees says:

    I agree. You definitely should have great live chat to impress the clients. My virtual employees company uses live chat both for sales and support. Thanks for the post!

  11. Skin Encyclopedia says:

    Sure, for e-commerce sites live chat is almost a must. The key issue is the TRUST a website inspires (or not).

  12. I think that a live chat is a must have for an ecommerce. I also found another free chat software: livezilla. What do you think about it?

  13. proonlinesolutions says:

    thank you for this blog. I understand the value of live chat because, i have worked in a live chat support team for almost 3 years and I have seen how we used to resolve the issues of the customers more effecciently and effectively without much hold.

    Further, in live chat the service received by the customer is more personalized. :)

    • Hello Manohar,

      As you noticed, live chat is a great way for potential customers to get immediate answers. Any ecommerce store that does not have live chat is losing sales because people don’t want to email and wonder if they will ever get an answer. If they can’t talk to you they’ll simply go elsewhere.
      growmap would love you to read ..Support Small BusinessesMy Profile

  14. chat operator says:

    I love to get a real human being when I need help. Nothing is more frustrating than wading through 10 min of automated menus, only to be disconnected or have my problem unanswered.

    • I totally agree. When voicemail first became popular at major companies I used to call it “voice mail hell” and will often hang up and call back and pick every option until I can get a human. If the question I had was simple I wouldn’t be phoning.
      growmap would love you to read ..Building Traffic Using Anchor TextMy Profile

  15. Online chat plays an important role.With help of online chat,customer can solve their queries one to one another person cannot be interrupt on this conversation..We can easily convenience the customer also.

  16. I can imagine that face to face chat is the best way to sell someone on your product or whatever you are selling. I think people tend to trust you more when they can see you and your product in person.

  17. Thanks for the live chat descriptions. I have been looking for my business for ages and can never find the right one. Thanks for the link to that site. Great information.wonderful article.

  18. John Hiemstra says:

    Great points made in this article– we couldn’t agree more. Clients using our specialized Live Chat Ecommerce services for digital auto dealerships sell more cars, and sell them faster!
    .-= John Hiemstra´s last blog ..Augmented Reality: An Ecommerce Innovation To Watch =-.

  19. Might as well put a live chat on my site.
    Thank you for the great guide!

  20. I’ve thought about this often, and bringing back my e-commerce, Ill have to look into it more….just gotta figure out how to train others to use it.
    .-= Dennis Edell´s last blog ..Are You Thankful For Your Blogging Community? =-.

  21. I am always available for live chat on my website, 8 to 5 Monday through Friday, but oddly enough, we haven’t had anyone use it yet! We have a very big icon on the website, but most people will just call and talk to me about a product instead.

    • Hi Chuggin,

      I predict that if you move your Live Chat icon up to the top right above your search box that more people will use it instead of calling and reduce your spending on phone calls.

      Your Questions (phone number) call to action is far more prominent in position than your Live Chat. Many people tune out most of the page including below the fold (anywhere you have to scroll to see) and areas outside the center of the page.

      Although the location is commonly used in ecommerce sites I suspect most shoppers only use the left navigation sidebar when they want to navigate – and not to find things like Chat.
      .-= Internet Strategist @GrowMap´s last blog ..How Guest Blogging Can Change Your Life =-.

    • where is the live chat button on your site? I didn’t see any button on the home page.

      • Hi Manu,

        Since I am not an ecommerce site I don’t have Live Chat installed here. My current focus in assisting small local and online businesses and bloggers through Social Networking so most of my interactions occur in the comments of this blog or on Twitter.

        When you wish to put keywords in your comments I recommend you choose one phrase or the other for better results. Remember that your keyword phrase should be what someone is actually searching for in a search engine. The longer it is the less likely you will appear for anything.

        Build links through commenting and in-content links alternating the two phrases and you can eventually rank for each of them.
        growmap would love you to read ..Building Traffic Using Anchor TextMy Profile

  22. Free Article Directory says:

    Very nice post. It is so true that customers will have answers and you need to be able to give them an answer, otherwise your sale is gone. Having a live chat has become very popular amongst online business.

    • This is far more important than many realize. I worked with a store that accidentally moved their Live Chat icon from the bottom of their left navigation column to the top right near the checkout. They didn’t do that on purpose; it happened when someone was working on their store layout.

      The icon was also much larger than usual. Sales doubled that day and dropped back to normal when they put it back where it was. Based on that I recommended they make the icon larger and move it back up to a more prominent position. In hindsight I believe near the checkout is the PERFECT place for a Live Chat button.

      Just having live chat is not enough. Stores must make their live chat friendlier. You want to invite your shoppers to use it – not create a barrier by asking for personal information. Most just don’t know how much better their sales could be by making their chat more inviting and friendly.
      .-= Internet Strategist @GrowMap´s last blog ..Best of GrowMap: Our Pillar Foundation Content =-.

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