Last week, Justin Bieber launched his second single of the year, Boyfriend, largely by promoting it on social media outlets like Twitter. In this Future of Engagement episode, Murray Newlands looks at how Bieber’s social media marketing campaign succeeded:
Having started with his Justin Bieber YouTube channel (which is itself a type of social media), Bieber has shown that he knows how to use social networks to reach out and connect with fans – especially through his Justin Bieber Twitter account which today has 19, 485,329 followers – and then monetize those connections.
Highlights:
- Bieber has a big following on social media…
- He generates trust with this fans by interacting with them…
- And then sells songs as a trust agent…
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{ 35 comments… read them below or add one }
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Nows a day Social media marketing is a big platform to connect with fans and all celebrities like Justin Bieber, Britney Spear, Selena Gomez know very well about it and thats why they always try to connect with their fans through social media websites like facebook and twitter etc…
Twitter: matthewacoleman
July 9, 2012 at 11:40 pm
not a fan but he does have a good grip on social media mktg..he has a good team behind him
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Twitter: allaboutmexican
June 4, 2012 at 9:54 pm
he sure is popular..but i commend the PR team behind his success..they know what they are doing
He really knows what he’s doing. He reaches out to young people and goes where they are and that’s online and in social media.
It seems that the boy has done a great job specially in social media. Many people are there and it’s not easy to come in this way from such a huge network.
Imagine what you could do with a Twitter following as large as the Biebs. Man o man!
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Twitter: danislivinlife
April 9, 2012 at 4:26 pm
Engaging with your fans (customers) is so crucial nowadays. Consumers want that personal touch. They always have. Social Media makes it easier to do that if you’re willing to just take the time with it.
Twitter: christine_rage
April 9, 2012 at 11:30 am
Speaking as an artist myself, you have to grasp these medias like he does if you want to compete. Every time I produce a music video and post it to my youtube and share it on my twitter (and facebook, etc) my fans share it so much I always gain new fans. This is the future for musicians, we now have control of our destiny just like Justin, it’s a lot of work but if you harness it like he does then anyone can reach the same level of reach he does (although having money to back you helps him more than the average person lol). I’ve learned a lot from watching him (not a fan, but I study every successful artist to adopt their practices) and others like him.
Justin Bieber is a great success on the social media marketing, the team make it the king with twitter and youtube. The young people is more social nowadays.
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Justin Bieber is a social media rock star holding strong postion of #2 and a most followed person on Twitter with 18 million followers.According to me he is an active musician, but also creates unique content that excites his fans and followers including me , which triggers replies from his fans. Justin replies to and retweets his followers on Twitter, showing appreciation for their interaction with him.
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Twitter: greentradecnd
April 6, 2012 at 3:15 pm
Say what you will about JB. The kid is very savvy when it comes to social media and business in general. Not a big fan of his music but i do admit he’s one smart kid.
both justin Beiber and Lady gaga are the social media attraction now a days. This two celebrities has the most followers in twitter. And second to them is Kim Kardashian and other celebrities in Hollywood.
It almost seems like pop stars nowadays are more marketing engines than they are musicians. And what do they get paid for this?
Allen would love you to read ..How do you calculate what you make a year?
Twitter: Rancorinfotech
April 6, 2012 at 2:19 am
Hmm.. I think that’s core basic of any successful marketing. First you need to build your brand and trust among audience only then you can expect some leads.
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Yap, his team know to use social media to publish Justin B, Great!
Thanks, Stefani
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