Trends in content marketing are putting an emphasis on producing engaging content over other methods of measuring success. In fact, a recent survey by the Content Marketing Institute revealed that 50% of participants believe producing engaging content is one of the key challenges for B2C marketers in North America.
Great writing, proven time over time, is still at the helm of all great marketing but how do you know what your audience likes to read?
With over two years of research, AtomicWriter (by Atomic Reach), stems from the idea that digital audiences read differently. Factors like shorter paragraphs, catchy titles, and sentence readability, are crucial elements that impact the success of online articles and your company’s successes.
As the first smart editing tool that improves your writing for your target audience, AtomicWriter pulls insights from your readers’ behaviour to make recommendations that will help you really connect with them. It is a tool that reveals who your audience is and guides you through the editing process of creating content just for them.
AtomicWriter comes in a neat little Chrome extension or WordPress plugin. There is also a web app right on the Atomic Reach home page for those who blog outside of WordPress or for those who don’t use the Chrome browser, making the tool available to everyone.
For editors who have multiple writers, AtomicEditor (found within AtomicWriter) is available to contributors who don’t have admin access to editors’ blogging platform.
The app provides 22+ measures giving you real-time feedback as you write your article.
Based on your target audience, AtomicWriter is able to analyze your content and offer opportunities to improve in:
- Length of post
- Sentence complexity
- Paragraph density
- Spelling and grammar
- Word complexity
Look out for more measures being added as AtomicWriter is always evolving! When users connect their RSS feed, Google Analytics, and social media networks, AtomicWriter learns how your audience likes to read and the kind of content they relate to. It identifies who your audience is within 1 of 5 categories best-suited for their knowledge level.
- General (ie: beginner, novice, basic)
- Knowledgeable (ie: aware, familiar, informed)
- Specialist (ie: advanced, trained, well-versed)
- Academic (ie: scholarly, collegiate, masterful)
- Specialist (ie: expert, brilliant, intellectual)
To benchmark your work, a personalized score – better known as your Atomic Score – helps you achieve or exceed your overall average every time you blog. This enables you to get maximum impact in your content’s performance and consistently provides your readers with high quality content.
Paired with AtomicWriter, the AtomicInsights dashboard will be able to track your content’s performance, content engagement data, and know the most optimal time to share your content to your social networks.
Users are able to see what happens to their content when they hit below or above their Atomic Score. When they hit (or go above) their Atomic Score, engagement usually goes up. This includes unique views, pageviews, social media engagement (shares, tweets, comments) and time spent on page.
Whether you are a writer, blogger, editor, content marketer, or freelance writer, AtomicWriter is the perfect companion that will improve your writings skills and grow your blog in the right direction.
In addition, if you’re looking for writing jobs, AtomicStudio is a great service that provides writers with opportunities to create content for brands!
What do you look for when you’re editing your articles? Leave a comment below and share your writing experience!
Have questions? Ask in the comments, tweet to them @Atomic_Reach or join their #AtomicChat Twitter chat every Monday night at 9 eastern / 8 central / 6 pacific. Tonight, our close friend and collaborator Ann Smarty @SEOsmarty is the guest and the topic is taking the guesswork out of guest blogging.
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- Introducing AtomicWriter: Your New Intelligent Editing Writing Tool - September 21, 2015