Any time there are 100 million potential customers all in one place you should strongly consider having a presence there – and 40% of brands already have one. Use this short Instagram Tutorial for Business to grasp the basics:
It isn’t only that Instagram now has 100 million users according to Zuckerberg – it is their astronomical growth rate that should capture your attention:
- June 2011 ~ 5 million
- Sep 2011 ~ 10 million
- Apr 2012 ~ 20 million
- July 2012 ~ 80 million
- Sep 2012 ~ 100 million
Instagram is especially popular with young adults -
so if they are your target demographic, make adding
Instragram to your marketing program a priority.
As you can see in the graph below, the amount of time per user being spent using photo and video apps is continually increasing – and with so many new users that is expected to continue.
You will find more statistics at Statista
Available for both Android and iPhone, Mashable estimates that Instagram App Downloads are upwards of 10 million per month!
Measuring how effective your time spent on Instagram will be important – and fortunately Instagram analytics tools already exist. Besides the Instragram Statistics provided by their Web based product Statigram, Alerti has added the ability to pull in Instagram photos for alerts you select.You can read more about that in their Alerti Instagram Feature Announcement.
Alerti offers an extended 90 day trial
Try out the Alerti Social Media Monitoring Tool
Be sure to enter the Bonus Code AlertiVideo when signing up.