Instagram is the next big thing and a way to encourage people to carry a Smart Phone. They just officially announced Web pages for users that others can see, but if you don’t have an Android or iPhone with the Instagram App installed you can’t get an account.
In this issue of Future of Engagement, Murray Newlands talks about the new Instagram Profiles Web pages announcement.Video Highlights:
- Instagram is owned by Facebook
- Instagram has 100 million users
- Not just a smart phone app any more ~ now they have Web pages they call Instagram profiles.
INSTAGRAM PROFILE WEB PAGES
If you use Instagram you will have a Web profile page that will have all the photos you have shared. According to Instagram, photos that are set to private can only be seen on that page by logged in people you have allowed to follow you. If your photos are set to public anyone can see them by going to Instagram.com/yourusername.
While these new pages are probably intended to benefit big brands, small businesses who choose to have smart phones can benefit at least for now. Just remember that Facebook owns them and what happened on Facebook is likely to eventually happen on Instagram.
Originally Facebook allowed businesses to reach their customers and potential clients for free. Recently they took that ability away unless you are willing to pay far more than it is worth. Worse still, if you pay for Facebook shared posts, who sees them may NOT be anyone that matters to you. Read these two posts to find out more:
- Facebook Users Outraged Over New Extortion Model
- Facebook Promoted Posts: Case Studies Suggest Distribution Fraud
If you are going to be spending your time and possibly money using social media to generate business, you need to know what you are doing is effective. At a minimum you need to set up alerts or use a social media monitoring tool to track what is being said online about you, your products and your industry.
Even if you aren’t using social media, these tools can help you protect your online reputation. One of the easier ones to learn is Alerti. They offer a 30 day free social media monitoring trial, but if you use bonus code alertivideo when you sign up with them you can extend that to 90 days.
Go to http://en.alerti.com/ to sign up. Just click on the sign up for a free trial button. No credit card or address is required to sign up. If any of my readers wants to write a guest post about how they use social media monitoring leave a comment in this post or use this contact information.