This is a guest post by Sandro Lonardi who is the SEO Analyst at Sense of Nature, the manufacturer of the famous silk duvets brand NordicComfort.
The following 4 impulse factors are the key elements to greatly increase your sales conversions.
Apply these to your point of sale display to increase the number of products sold.
Fear of Loss
When you’re running a special promotion, display only a few items per row so that your customers see that there are not many products left and that they may miss out. The fear of losing the opportunity to take a great deal will push them to buy.
Jones Theory
Taking an action by following someone else’s lead is easier than doing it first. Why not add the number of people who already bought that product to your POS display? This sends a message that if “other people are buying it and it’s good for them it must be good for me, too”.
Greed
You can display the previous price of a product in big numbers. This shows how it compares to the current one and prominently displays how much people save. Almost everyone is somewhat motivated by greed and will find it hard to ignore a really great offer.
Sense of Urgency
Add a label that indicates how long the offer is valid. If you don’t display any ending date people will think they can get the offer next time they come to your store, but if you make it clear there is a deadline for claiming the offer and it is valid only for the next 3 days they have to purchase straight away.
Increasing Impulse Purchases
Driving your sales figures up is a matter of figuring out the needs and fears that drive your customers’ behavior. If you offer the right product, blending these 4 impulse factors effectively will surely see your sales growing.
You can follow Sandro on Twitter and if you love silk like I do you may want to check out the their site for silk pillows, duvets, mattress pads and kids bedding at NordicComfort.
{ 36 comments… read them below or add one }
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Hey Sandro, Nice tips to increase conversion rate, there is no point of getting huge traffic which can’t be converted into sales. Thumbs up to 4 Impulse factor for impulse sales
Chaitanya would love you to read ..Off page seo checklist – Rank high in Google
Hey Sandro,These tips are quite useful.Am admiring each of it just because even am following most of it .The thing which I left out is specifying the limited time offer.
check this out to buy pinterest followers
Hi friends
This kind of techniques is use to increase the sale of any product in global market. Coming to the impulse factors really would help for a business for sales in lesser time.
Hey Gail,
You have shared great techniques to increase the sale of our product.As their are many products in the Market,people are becoming more conscious while buying product.
Thanks,
Mohammad
A count-down timer works very well on landing pages. Sence of urgency.
I have personally noticed this fear of people when they go shopping that as the product is in sale, it might end up very fast because the product is good and is offering the best price. This attracts the people towards buying the product in a hurry.
Twitter: saif_ullah_butt
July 30, 2012 at 4:18 am
Hi Gail
Like always,this time also you have provided us a great thing.Creating impulse factors really helps you to increase your sales.this is very helpful to increase business.
Thanks
SAiF
Saif Ullah Butt would love you to read ..6 SEO Mistakes That Beginners Make
You hav dicussed about some really effective factors that increase the sales to a greater extent in lesser time. Unless a fear or greed is not created in the minds of the people, they tend to ignore that certain product or service. An offer always creates an erge for the customer to buy the product.
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Twitter: twitter.com/MissesDressy
July 27, 2012 at 11:59 am
I agree, creating impulse factors really help you with your sales, we also have a “ships today” label on some of our stuff and it has proven to be a really good sales impulse.
Hi Sandro,
Although these tips are simple but yet very effective.Creating fear of loss in customer’s mind will surely make an impact on them and they have to re-think about the product to buy it or not.If they don’t buy the product now can they get that product at the best price later ….? this feeling will create fear among them and how to push them to think that way is the work of a marketer.
Great post.
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