Businesses can invest a lot of money into their website and there are often situations where the website isn’t delivering the results which were originally planned for it. In a lot of cases there is a lot of unrealized potential, but in some cases a website may even become a liability. Here are five ideas that can breathe new life into the website design and start getting the desired results:
Incorporate a Call to Action
One of the most successful methods of converting traffic into actual customers is presenting them with an effective call to action (CTA). Each page of a website should have one or more ‘CTAs’ that direct visitors to the next step of the process.
Use CTAs to point them to the specific page to address any unanswered questions they may have. Instruct them about where to find products and/or services to explore. Lead visitors to the about us page to educate them on the company and its practices.
Use Call to Actions effectively to result in greater conversion rates from your website’s content.
More than half of internet users own a smartphone which creates a need for businesses to consider mobile optimization. For the complete success of a website design, it must be mobile friendly. Visitors should be able to easily access the website via multiple devices including mobiles, tablets and desktop computers.
Renovate the Layout
There are generally two reasons that a website layout falls flat:
- 1) The website design is too bold. It isn’t wise to use extremely bright colours or blinding contrasts in the design. A little excitement is fine, as visitors do not want to be bored, but the use of black and red contrasts, for example, may turn traffic away. Subtle colours that do not hide the content are the best bet. The design should enable visitors to navigate the website with ease.
- 2) The website has confusing navigation. Information architecture and user experience are key factors in creating a good first impression with users of your website. Hiring an experienced website designer to advise on the best page layout and hierarchy for your website’s content is a solid investment when planning your next website design re-boot.
Use Track Metrics and SEO
It is necessary to track a website’s metrics for optimal performance and results. Google Analytics offers owners the tools to gather this data. Many SEO professionals are familiar with measuring a website’s metrics and analytics and commonly offer analysis and reporting services. Measuring the website’s analytics allows business owners and consultants to determine what is obstructing conversions so you can adjust accordingly.
SEO is an extremely powerful tool in the online marketing world. A good starting point is hiring an experienced SEO professional to optimize the existing content of the website. These individuals are also experts in creating new content which results in top ranking results from search engines.
Never Forget the Power of Social Media
Visitors are excited by the presence of social media on a website. Social media is not only a great way to turn them into customers, but can also increase traffic to a website.
Including links to social media channels on the website directs visitors to a friendly environment where they can learn more about and enable greater interaction with a company.
Social media allows individuals to chat directly with businesses and even resolve potential customer service issues. They can also like, share, and market the website within their own networks, resulting in increased traffic and presence.
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