Murray Newlands
Murray Newlands of Influence People is producing a new series of high quality interviews on the Future of Engagement.
In this 8 minute video, Murray interviews Chase McMichael, founder and CEO of Infinigraph, for answers to these questions:
- How do brands identify influencers?
- If something starts to trend, how can brands capitalize on that?
Infinigraph Helps Brands Understand:
- What to do
- When to do it
- How to do it
Hyper-curation
- Using social listening solutions to measure behavior and intent
- Identifying what each brands audience is interested in to increase keywords and topics they target
2012 PREDICTIONS:
- Immense Growth on Twitter
- Twitter grip on television: skewing Nielsen Ratings
- Content Marketing is exploding
- Very Organized Blogger Groups key to distributing content
- YouTube and Video Creation
- Social Seeding to drive content dissemination
- Overwhelming content volume will make getting attention and going viral far more challenging
ABOUT INFINIGRAPH
- Social Intelligence Platform to Identify Influencers and collect data intelligence for brands
- Infinigraph Social Intelligence blog
ABOUT CHASE MCMICHAEL
- Connect with him on Twitter @ChaseMcMichael
- BIO: Chase McMichael LinkedIn Profile
ABOUT MURRAY
Murray Newlands advises companies and individuals in the UK and USA on how to utilize social media and to connect with people and deliver value. More about Murray Newlands at MurrayNewlands.com
- Follow Murray on Twitter @MurrayNewlands
- BIO: Murray Newlands LinkedIn Profile
ABOUT INFLUENCE PEOPLE
InfluencePeople is a full service marketing and PR agency facilitating blogger relations, content marketing, and video marketing.
- Twitter: @InfluencePeeps
- Influence People Blog
RESOURCES for BLOG OUTREACH and IDENTIFYING INFLUENCERS:
- Twitter Best Practices
- GrowMap List of Social Media Savvy Influential Bloggers:
- PeerIndex Influencer List
- Collaborators singled out in Cornell University / Yahoo! Research Twitter Influencer Study
- Blog Collaboration Best Practices
- Types of Blogger Outreach explained on Blog Outreach Services page
- Small Business Internet Marketing Priorities
- Small Business Services Offered ~ Small Business Mentoring
{ 35 comments… read them below or add one }
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Twitter: matthewacoleman
March 20, 2012 at 4:26 am
Twitter: @matthewacoleman
i love it when Murray interview the gurus of social media/seo…so many things to learn from them
Twitter: allaboutmexican
March 19, 2012 at 4:26 am
Twitter: @allaboutmexican
great video..thanks for posting..Chase McMichael knows what he is talking about
fresh salsa would love you to read ..A Simple Quesadilla Recipe
Spam is a massive problem anywhere. Twitter is one. Blogs have been one for a long time. Commenluv is a darn good solution in my opinion. Not only does it allow fellow bloggers to promote their site, but also encourage to add quality content on someone else blog, which in turn can rank and get more traffic. Lots hope that it spreads to other social medias. I bet it could make quite a difference.
Nice blog this one.
Res would love you to read ..Breville BES860XL
Twitter: RebeccaCurz
January 23, 2012 at 3:30 am
Twitter: @RebeccaCurz
I think it’s a great idea to do so, very informative also, thanks for the valuable sharing.
Rebecca would love you to read ..HP donates WebOS system code to Open Source Developers
The great thing about finding an influencer to help you is that unlike using Twitter or Facebook, it is an evergreen method.
Everything that goes up will eventually go down. Maybe not in 2012, but Twitter is being suffocated by spam, and bots, and company accounts. I’ve stopped using it for a while now. Facebook is still holding on, but nothing can grow forever.
Amy would love you to read ..Organic Market Growth – Facts and Figures
I still don’w get twitter or how you would get traffic from there when the use is minimal in our country and only the tech people use it? For us small countries only the biggest can provide traffic or make influence such as facebook that has really took off in the recent year or so. But alltogether when you target seo for traffic the facebook traffic is minimal to what google can bring in.
Sam would love you to read ..Las Playitas – Fuerteventura
There are so many types of social media that many of us keep forgetting that a few influencers can help us much more than thousands of ordinary followers. Thanks for reminding us.
Twitter: dmcihomesonline
January 12, 2012 at 8:35 pm
Twitter: @dmcihomesonline
Twitter and other social media sites has great effect whether on rankings as searches are socially transforms or the increase in a website’s traffic. Great interview too, I guess most of the predictions will come true!
Twitter: webisodestudio1
January 12, 2012 at 12:57 pm
Twitter: @webisodestudio1
Social media site like Twitter have become a great measure for trends and trend setters. Marketers now have it alot easier than in years past where they had put together questioners and conduct focus groups to gage the public’s opinions. Infinigraph is agreat tool and the first in the line of many such applications. Marketing is evolving in ways never seen before.
Twitter: hollybell2
January 10, 2012 at 5:33 pm
Twitter: @hollybell2
These are excellent points and details for social online engagement for this New Year. I still find Twitter to be helpful in a number of various ways. Thank you for the tips and info.
Twitter: fungiftidea
January 10, 2012 at 3:52 am
Twitter: @fungiftidea
Looks like you did a great 2012 prediction now! Hopefully, that all of these predictions be fulfilled by you as always.
Stan would love you to read ..Best Microwave 2012
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