Professional bios are one of the most powerful marketing tools in a blogger’s toolbox. What makes them powerful? You.
A bio is your professional story. It speaks to who you are, what you do, whom you serve, and what you’ve accomplished. Details about your blogging life, accomplishments, community service and hobbies are just a few things your bio should include.
Whether you are a full-time blogger, part-time blogger or sometime blogger, you should have a bio. The following five elements will help you add power to yours.
Your Blogging Story
Every blogger has a story, and it begins with your “why.” Why did you start your blog? What was happening in your life when you started it? What did you set out to achieve through your site?
I’ve started several blogs at different times in my life for different reasons. I started Marcie Writes out of the necessity to establish an online presence and make it easier for editors to find my published works.
Shorty: Your Chicago South Side Resource grew out of my frustration with the city’s blatant disregard and disrespect for my side of town. I documented findings from my roller skating research on Real Skate Stories.
In addition to telling your blogging story, you can provide information about the actual site.
Your Blog’s Story
Share your blog’s mission and vision, as well as your audience, topics you cover and the problems you solve.
Check out the first paragraph of GrowMap’s About page, which could be included in Gail Gardner’s bio:
Every Web site or business – online or off – can benefit from growing and could use a map to get there. Each user of a map travels a different path to growth, so this blog will provide multiple customized routes to generating more business, sales, leads, or visitors for different types of Web sites and businesses.
Gardner clearly states the audience she helps (Web site owners and businesses) and how she helps them (providing a map to help them grow). She also states the site’s mission (this blog will provide multiple customized routes to generating more business, sales, leads, or visitors).
Your Accomplishments
Speak to the opportunities that have resulted from your blogging. These include, but are not limited to:
- Brand partnerships and joint ventures with other bloggers
- Books published and programs you’ve created
- Publications and sites where you’ve been published
- Speaking opportunities and trainings you’ve conducted
- Media and press coverage you’ve received
- Awards, recognitions and other accolades
Additionally, make it easy for people to find your work by linking to your blog, published works, books and programs, media coverage and other relevant pages.
Your Contact Information
In your bio include your phone number, website or blog address, email address and links to all of your social networking sites. You don’t want to miss any opportunities because people cannot reach you.
Additional Information
The following information gives people a look at your life outside your blog.
- Professional associations, civic organizations and meetups to which you belong
- Leadership positions held
- Community service
- Hobbies
One last thing that you can add to your bio is an image. It can be a professional head shot or your blog’s header. Which one you choose is completely optional.
For tips on how to write a powerful blogger bio, purchase How to Write a Powerful Professional Bio and read How to Write a Captivating Bio.
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Yes, Author Bio helps users to decide whether to continue browsing or leave the site. So try to make the author bio more interesting.
Thanks for the blog…really helpful and interesting..everyone should be honest by its BIO….it is really important part because it helps to build trust and better relationship with readers or users…they get to know us properly and deeply and a bond is built which is good to increase traffic on ur blog…thanks for the view and ideas u shared
Atul Khanna would love you to read ..Hello world!
Blogger Bio is very important in every blogs. This blog is very useful to us. Thanks for sharing!!!!!
Blogger biography is more important to attract visitors. i saw most blogger biographies with lot of attractions and motivations.
You’re right, Vicky. It is reported that your about page is one of the pages where people determine if they are going to continue to check out your site.
Marcie would love you to read ..Overcoming Blogger’s Block: Maintaining a Consistent Blog Writing & Posting Schedule
When I used to manage AdWords accounts there was a clear pattern that people who visited a sites “About” page were more likely to buy. That is why it is really important to make that page as strong as it can possibly be. It is the first page I check out when deciding whether to link to a site, too.
Gail Gardner would love you to read ..How to Engage More Clients from Freelance Marketplaces
Glad to reciprocate from your helpful advice by sharing your post, Marcie!
Having a bio that clearly explains the value of connecting with us is priceless!
With appreciation!
~Keri
You’re a gem, Keri. Thank you.!
Marcie Hill would love you to read ..Free Paid Reporting Opp for High School Students – Apply by September 30th
Thanks for helping us out Marcie!
And since writing an extremely helpful bio is so inexpensive, and yet such a
potentially profitable marketing asset and tool.
It simply doesn’t make sense not to follow your excellent advice!
Mark would love you to read ..Email Marketing: Makes Even More Sense When The Recession Hits!
You’re spot on, Mark. Be sure to share this post with other bloggers.
Marcie Hill would love you to read ..Overcoming Blogger’s Block: Creating Compelling Blog Posts
I am also a blogger and writing a blog… so this will help me in my work… thank you guys for info.
Glad this info helps, Chanchal. Remember, info from this bio can be used on your social media profiles.
Marcie Hill would love you to read ..Overcoming Blogger’s Block: Creating Compelling Blog Posts
Hi
Thanks a lot . Great Article 🙂
Surely Going to update Bio Soon 😀
Thanks for Help 😀
Excellent! Be sure to include a story to make your blogger bio pop.
Marcie Hill would love you to read ..Overcoming Blogger’s Block: Creating Compelling Blog Posts
Thanks for reading, Rama. Please share with other bloggers that need bios.
Marcie Hill would love you to read ..Overcoming Blogger’s Block: Brainstorming Blog Topic Ideas
Hey Marcie,
If you are handling a professional blog then you must look like a pro blogger. I like the idea of sharing the goals and the accomplishments.
A blogger’s bio can bring more trust and authority feature to your blog. People should know about you and your services.
Thanks for the great ideas.
Enjoy the day.
~Ravi
Ravi Chahar would love you to read ..How To Add Featured Image or Add Thumbnail In WordPress Theme?
Ravi, a blogger bio can also help people that are new to blogging, especially those who lack self-confidence in this area. It can help them see their accomplishments and really hone in on how they are helping their audience.
And like you said, “A blogger’s bio can bring more trust and authority feature to your blog.” This ultimately adds to your bottom line.
Marcie Hill would love you to read ..5 Reasons Bloggers Should Join Toastmasters
Hey Marcie,
Professional bios are one of the most powerful marketing tools in a blogger’s toolbox. It speaks to who you are, what you do, whom you serve, and what you’ve accomplished. Details about your blogging life, accomplishments, community service and hobbies are just a few things your bio should include.Every website must have its own reason to exist. For this purpose, there will be a very important information page that each website visitor are going to view.
I prefer to keep bio’s short and punchy. It’s not a resume it’s a concise synopsis of you as a writer and person. A short description of your interests, background, job or subject matter you’ll be writing about is perfect. Shorter bios seem more impressive as well.These day’s people seem to be taking liberties with their online profiles in what I’m sure is only an attempt to standout from the masses.
While I love creativity and original writing there are some things you shouldn’t do. Eventually, thanks for sharing this informative post with and this one is really going to help many people regarding this subject mainly newbies.This post provide a opportunity to learn something beneficial key to develop our bio better.
With best wishes,
Amar kumar
Amar, the length of the bio depends on its purpose. I agree that short and punchy is good for online properties. However, bloggers are growing into speaking, consulting and other professional opportunities which require more detail. And sometimes you need that little “extra” to let people know what makes you different.
Marcie Hill would love you to read ..Overcoming Blogger’s Block: Brainstorming Blog Topic Ideas
Hello Marcie
Great post! It was very insightful and helpful. After reading this post I will definitely go ahead and update some of my contact information. I actually wasn’t sure if it would be professional to put my phone number on it. Again thanks for sharing this short yet value-packed post.
Darrell Harris would love you to read ..7 Clever Ways to Increase Your Twitter Followers !
Hey Darrell, consider getting a Google Voice number so you won’t have to add your personal information. Also, I use Ureach, which provides 800 numbers and voice mail service. Check them and similar services out.
Marcie Hill would love you to read ..5 Reasons Bloggers Should Join Toastmasters
Hi Marcie,
Thanks so much for the valuable tips. People can also get a phone number from Skype for a small cost.
Gail Gardner would love you to read ..Bloggers Hiring Bloggers: Kinds of Work You Outsource or Get Hired to Do
Thank you for sharing the tips on how to write bloggers bio. its really difficult to write bio, but tips will help me to write.
Glad these tips help, Mounika. Let me know if you need feedback on your bio.
Marcie Hill would love you to read ..Overcoming Blogger’s Block: Brainstorming Blog Topic Ideas
It feels funny, whenever I realize that I lack confidence while creating a bio on my blog. I have been writing hundreds or quality blogs so far. But, when it comes to creating an attractive bio, I failed to define myself.
Well, you have just saved me Marcie. Thanks for your effort.
I understand, Rocky. Like you, I write amazing stuff, but find it difficult to write about myself. I still struggle with what to include on my bio. Write your bio and send me a link, and I’ll check it out for you.
Marcie Hill would love you to read ..5 Reasons Bloggers Should Join Toastmasters