This is a guest post from Chris @TheTrafficBlogger who shares how to get more blog traffic. You may remember Chris because his previous guest post here went viral when it was tweeted by Tony Robbins and got over 350 RTs. (Yes THAT Tony Robbins.)
Last weekend was my sister’s fiance’s bachelor party. No, I didn’t fulfill the role of the creepy brother in law like in the Hangover.
Besides gambling on horse racing and the fourteen of us drinking ourselves silly, I also had an opportunity to meet several entrepreneurs who run successful businesses on the side. Like me, they feel that it’s important to have a day job to guarantee money for your family, but they also know that side businesses can generate enormous amounts of income.
One of the guys I spoke to ran a ticket reselling business and mentioned that competition had become difficult as of late, with many people entering the market thanks to new technologies being more accessible. I asked him how he was dealing with the situation and he stated that he had become a manager of other ticket sellers and ran a website to bring in new customers.
The conversation came up again, although this time we were both a little tipsy after a few hours at the craps tables (@#$% casinos with their free booze!). My new friend revealed that he was trying very hard to find a new way to bring in customers in order to stay at the top of his niche. This is when Twitter came up.
You know what his reaction was? “Meh, I don’t think I’ll ever use THAT.” I thought, what are you thinking man? However, I immediately analyzed why he had said that. Without much detective work, I realized that he was afraid to use Twitter because he was skeptical of two things:
- Getting a Large Following
- Making Good Money from Attracting Real Customers
I spent an hour convincing him that Twitter was the way to take his business to the next level. It’s not the first time I’ve had this conversation, and it won’t be the last. Here are the points that I made to him.
1. Twitter is a Live Conversation
Marketers know that nothing converts better than a real conversation about a product where the discussion is interesting and solves a problem. By having live conversations with others, I have managed to sell more in the past two weeks than I ever have in any one niche. Why?
Because my conversations involved not only speaking, but listening as well.
In fact, I make it a habit to listen first, ask questions, and only speak after I know exactly what someone is looking for. This process of listening with questions and then delivering great answers is how I pitch my products or the helpful products of others on Twitter.
With the case of my gambling friend here, Twitter is an opportunity for him to discuss upcoming events and sell tickets to people who are wishing that they could go.
2. Twitter is for Collaboration
Far too many marketers try to make it in this world without networking. They build great content, have an awesome (but small) audience, and think that they are on the right track. If I’ve learned anything in marketing, it’s all about volumes of traffic and collaborating on Twitter can provide you with this.
By taking the time to interact with other people on Twitter who have similar goals to your own (ie own websites and are marketing), you can develop a highly lucrative network of marketers.
Since he wanted to grow a network of ticket sellers, Twitter would be the perfect place to discover potential members.
3. Twitter is Diverse
You’re going to be exposed to a slew of new / fresh ideas and links on Twitter. In the span of a minute, you could discover your next big break or the perfect product to sell to your audience.
You might find someone that you can help right now
and develop a new relationship with.
Twitter is a sea of possibilities.
4. Twitter feeds “THE LIST”
As a marketer, I am always looking at developing my lists of potential customers. I have dozens of lists comprising “THE LIST.” Right now, I am feeding my lists to the brim with an ever-growing Twitter following.
The power of email marketing was what sold my new friend on Twitter. He had never developed a list before, but the idea of it absolutely made him fall in love with my advice.
Maybe it was just the booze talking when he agreed to try it with his business, but I’m looking forward to seeing how he makes out with Twitter. It doesn’t stop there however, I am also interested in your success.
Part of the reason my new friend was so hesitant about Twitter was a lack of understanding. He truly believed that it was difficult to maintain a large Twitter following and grow it consistently. I believe he called it “a third job.”
My followers on Twitter (@Folderg1), have seen my Twitter account go from 1100 followers to 2400 in less than a week and a half, and it keeps on growing.
I’ve worked tirelessly since then to release a report on exactly how I am growing my Twitter account right now to the tune of 100-200 followers per day. I’ve even included how I am making so much money off Twitter right now. Please check out Twitter Feeder 2 to see how I’m being so successful with Twitter today.
Believe it or not, I’m spending less than a half hour physically on Twitter each day.