Multiple Uses For The Same Content = Repurposing Your Content
We all want to get the most “bang for our buck”, right? Well that also holds true for getting the most out of our valuable content. We all know that “content is king” and you are the queen of your content with the authority to delegate that content to various mediums of communication.
What Are Some of The Ways To Use The Same Content in Various Mediums of Communication?
Write a Blog Post
- The search engines reward fresh content. Maintaining a blog will assure you of continually having fresh content branded to you!
- Some people do still like to read
- It is FREE PR for your product or service
- Blogging is easy: with many free blogging platforms like WordPress and Blogger, you don’t need to be a web designer to set one up
- You are reading a “blog post”
If you are not using SlideShare.net, you are doing yourself a disservice. SlideShare.net is the world’s largest community for sharing presentations. With 60 million monthly visitors and 130 million page views, it is amongst the most visited 200 websites in the world. Besides presentations, SlideShare also supports documents, PDFs, videos and webinars. As you can see, I use it a LOT!
Here are some tips for getting started using SlideShare to reach your target audience. Note that many serious writers search SlideShare to find visual additions to their content. The more visually appealing your SlideShares are, the more likely they may end up not only on small blogs, but also on major sites.
NOTE: This SlideShare got over 500 views in the first two hours after it was uploaded!
Turn your content into a video. If you have already created a presentation using PowerPoint, creating a video is easy. After you set your animations and transitions, you can save your PowerPoint as a .wmv file and voila, you have a video.
We already know the importance of visuals in marketing. People prefer to see than read. Images are the foundation for the New Internet Language and marketers need to accept this fact by giving their viewers what they want. Remember, peoples’ attention spans are very short and it is imperative that you capture their attention with engaging and compelling visual content.
Think about this from your own perspective. When you are bombarded every day with ads, emails, and more…what grabs your attention more? The text or the visuals? There you have it – you just proved this theory to be true. Depending upon how many slides you have in your presentation, you will have that many images that you can use to promote your message.
Obviously you can’t put ALL of your content into ONE ad, but why not take the most salient point, and add a compelling and engaging visual to promote your content?
Because humans are visual beings, the ability to relay what might otherwise be construed as boring text, in a beautiful pictorial representation of data, without having to hire designers, is a huge asset for the average “Joe”.
Getting The Most Out of Your Content
As you can see, repurposing your content can be a very efficient and cost-effective method to get the most out of some of your best content. Starting with one idea or concept, by using various methods of communication, you will be able to cater to a wider-range of people and extend your initial content reach.
NOTE from Gail @GrowMap: I asked Julie to write this post to share how content is repurposed with my readers. If you don’t have the time or skills to create your own, do what I do: let Julie do it for you. Find out more at NewHorizons123.com.