Successful businesses use data and analysis to prove that their campaigns work and find out which ones work best. Unsuccessful businesses go off what they qualitatively think “works best”.
As an example, imagine you are running a PR campaign. Some businesses will determine how well it works by using their past experience to make assumptions about its effectiveness. They will not even look at what people say, or if they do, they will look at a few comments or tweets and think that they represent people’s perceptions about the topic.
Think Outside the Box
If you’re a business owner, how can you get out of this mode of thinking? How can you start to use quantitative analyses to do what is best for your business instead of just going off your hunch? You do not need to know very much math to do it since there are tools that can do it for you. But you do need to know what to look for so that those tools can help you analyze your data.
Find the Right Social Media Monitoring Tool
Tools can monitor what people actually say on social media for you, so that you do not have to manually look at all of the tweets and posts people make. From there, you can figure out what percentage are saying good things about you, what percentage are saying bad things about you, and which are neutral. You can also break down buzz by source so you can learn whether people are talking about you on Facebook, Twitter, or another social network.
Also, unlike manually reading each tweet, using social media monitoring tools ensures tweets are consistently categorized as positive or negative. If a person does it manually there work is prone to error, but an algorithm will always output the same thing if it has the same input. This does not mean that algorithms are perfect, but they can be more consistent than having a team of people analyze sentiment for you.
Learn More About SMM
This post was adapted from my white paper Learn Social Media Monitoring in Fifteen Minutes. Download the white paper for free!
{ 45 comments… read them below or add one }
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Lots of posotive good tools to use, helping to make it easier with the fast pace changes.
Paul would love you to read ..Southport Flower Show 2013 Exhibition
Any digital marketing agency will stress the importance of getting to grips with how to use social media to benefit a business. You have made some very valued points in this article, thanks for sharing them! One thing I would highly recommend is responding to comments/tweets/likes (etc) as soon as possible, this way customers will know that you value them as you are taking time to connect with them.
What are some examples of thinking outside the box in this case?
Woozworld would love you to read ..Woozworld updated Sat Dec 22 2012 1:50 pm EST
Twitter: GrowMap
December 22, 2012 at 7:23 pm
Hi Wooz,
There are as many ways to monitor social media as there are people doing it. I would need to know what your goals are to answer your question.
GrowMap would love you to read ..Media Coverage: It is All About the Eyeballs. Lies and Conditioning.
Twitter: saif_ullah_butt
July 31, 2012 at 4:09 am
Hey
Social Media Marketing(SMM) is an effective tool for the promotion of a business.Monitoring with the best available tool is the best way to get a right direction to work in..
Thanks
SAiF
Saif Ullah Butt would love you to read ..Top 5 Mistakes That People Make While Blogging
Social media and its tool are very efficient as well as effective in building the right kind of promotions. What is required is the right use of these tools. If the tools are used in the correct manner, they are capable of bringing in great results. The need of the hour is to definitely think out of the box. Ascertion of all the possibilities to make the promotion of the product a success is needed.
Aayna would love you to read ..What Is My Gold Jewelry Worth?
Twitter: ezvid
July 27, 2012 at 3:55 pm
Hi ,
I was thinking to have some tools stated here from your side about this all work. I thought you may tell us about the tools to manage to twitter and facebook social media campaigns.
How ever good posts.
Thanks
Ezvid Team !
Ezvid would love you to read ..How to Record Woozworld Gameplay to Make a Video
Twitter: astrageeks
June 29, 2012 at 9:26 pm
when social networks are so powerful now-a-days, I consider that it is essential to monitor them. In this manner, we could come up with the most efficient strategies to use the social media.
sajan kota would love you to read ..Using Social Media for Search Engine Optimization
Twitter: VictorTalha
June 29, 2012 at 10:17 am
I saw the download link for the White Paper on SMM, thnx for this, I will click on the link and download in a little bit. One question I have is, do you have a special page dedicated to share-able, re-usable white papers that I may have the permission to administer to students?
If you do have a site or a link, please be so kind as to posting the link, thnx
-Vic Talha
Victor Talha would love you to read ..Ohio IHOP Owner Arrested for Immigration Scam
Twitter: GrowMap
June 29, 2012 at 12:33 pm
Hi Victor,
I haven’t ever thought to put white papers up on a page as a resource. That IS a good idea. I save a lot of them and have some excellent ones but would probably have to open each one of them to get the source links.
Sites you definitely want to check out are Hubspot and Marketing Experiments. They both have some exceptional resources.
Twitter: ittybittyrush
June 27, 2012 at 11:37 am
Social Media is now such an important marketing tool for businesses… its a great way to get your ideas out there and have the public do the leg work on spreading the word.
MaryBeth Robbins would love you to read ..John Travolta Breaks Silence on Sexual Harassment Scandal
Twitter: VictorTalha
June 29, 2012 at 11:02 am
@MaryBeth Robbins
I agree with you. Social Media does allow people to do the leg work by good ‘ol word of mouth advertising… but with all the new SocNet Techis stuff going on, mobile social sharing apps, SocNet sites, and everything in between, the old “word of mouth” is the new viral marketing.
One good thing that really rocks is people, places, and things have to keep things reallllllly honest. There are no secrets in SocNet marketing and everything is out in the open. Which keeps things really classy with hi-fidelity!
-Vic Talha
Victor Talha would love you to read ..Activist Groups Continue to Oppose Arizona Immigration Bill
“Find the Right Social Media Monitoring Tool” How to jugde its betters tool for my website?
Neil Houghton Accounting would love you to read ..Start Your Business With A Great Accountancy Service
Very well explain Thanks for providing such a useful post on Social media for business purpose.
Twitter: thyroiddiseases
June 27, 2012 at 12:36 am
Social media marketing tools are much effective to promote business online. Social media networking sites are the great source of traffic. Social media marketing helps a lot if you use them in proper manner.
Genevieve would love you to read ..Thyroid – Indication and Treatment
Social media has now become unmissable for any type of business. Monitoring its effectiveness with appropriate tools can help get a right direction to work in. Hiring a professional for your social media campaigns can work well.
Twitter: OnlineBusinesVA
June 26, 2012 at 7:49 pm
Social media power has been recognized as influential force for effective promotion of a business. A business can become part of other a community that is built around some particular business type. Social media strategy either builds a brand image or destroys the identity if not utilized properly.
Thanks for posting this article. This information is invaluable. I was wondering what the tools actually are but I see remarks that name some of them! Thx…
Mike Jones would love you to read ..Can you can go green with a Truck License?
Twitter: ExpatInsServ
June 26, 2012 at 7:26 pm
Thank you for sharing the wonderful post!
I think you have shown us some really wonderful ideas that we can implement while running our social media campaign. Since social media looks easy to operate so everyone feels that they can manage with it. When I started with social medias, like everybody I was inserting links into each post, doing three or four times a day, with out any success.
Then some one gave me an idea of hiring social media freelancer, I did form a very popular freelancer’s site, that too at an amazing rates of $25 per month. I thought. what could be cheaper than that. Now this guy kept on forcing friends for me, he started adding fake likes etc. One finally day my account got banned!
Then I fried him and started following some popular my niche based accounts and started observing what they are doing. They were creating interesting concepts, interacting with more and more users.. Then I started with my own and now a decently popular page with a decent traffic!
Twitter: alanarprice
June 27, 2012 at 11:55 am
You make some really great points, thanks for sharing your experiences figuring out what works and what doesn’t. Social media is something that takes a lot of time to produce results and a lot of things you do at first aren’t going to be what works for you. It’s always good to see what other people are doing in their social media strategies because it inspires the rest of us to get creative too!
Twitter: JGDCD
June 26, 2012 at 4:12 pm
Thanks for posting this article. This information is invaluable. I was wondering what the tools actually are but I see remarks that name some of them! Thx…
Jennifer G would love you to read ..Jenna Jameson Arrested for DUI
Social Media is now such an important promotional tool for our business, and close monitoring with a reliable tool is the only credible way of gauging or success or not.
As you say, there are some good tools out there and we should be using them. This is a fast-changing world!
Thank you for your invaluable advice
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