This is a guest post I requested Display Wizard to write for my readers. There are so many different types of display stands a small business or consultant can use to increase sales – but few even know they exist. Although this particular company provides promotional stands in the UK, the same types are available worldwide.
While you may be familiar with Exhibition Stands from Industry Events, there are so many other types of indoor and outdoor signage that can increase sales.
As a business in the 21st century, it is imperative to stay up-to-date with the latest trends and techniques to ensure you stand out from the competitive crowd. In such a crucial economic time for many companies, now is the time to do all you can to stay afloat, when many firms are sinking.
Money is limited but there are ways to keep your business intact and increase sales. Display stands have been a popular marketing tool for many businesses, for a number of years. The offline marketing strategy is still prevalent and it really can advertise your product or service in the most effective way possible.
How Display Stands Increase Sales
- Introduce new products to consumers
- Attract media attention
- Gain new leads by enticing people inside
- Advertise special deals
But each type of display stand can be used in its own individual way to promote your company. Each product has its own benefits which can take your firm to the next level and some are better placed in specific locations than others.
With so many types to choose from, let us explain the various marketing solutions for you to help you make an informed decision.
Pavement Signs
Pavement signs are a popular type of outdoor display
These are ideal for retail-based businesses as they are an effective high-street advertising tool.
They attract customers inside, advertise a sale to passers-by, and they can be made tamper-proof so you don’t need to worry about wear and tear.
Make sure it is double-sided for maximum effect and is made from weather-resistant materials.
Banners
Alfreso banners are great for businesses advertising special occasions and celebrations. You can customise the banner to advertise your brand at a tradeshow, sports event, school fete or exhibition.
Click image to see more banner types with and without stands.
You can use banners to celebrate the business’s 10th year anniversary, or an employee’s retirement from the company. They are also popular for birthdays, baby showers, special promotions for holidays, to promote sales and discounts, or call attention to a new product or offering.
Promotional Flags
Click the image to see more promotional flags
These are a fantastic way for businesses to market themselves effectively and they are ideal for sporting events and shows.
There are so many different types of flag including teardrop, feather, fin, telescopic and square top sail, but the point is that they are eye-catching and attractive.
Because they are so lightweight they are really mobile, they are inexpensive to buy, and they are the latest trend in advertising so you will gain ground on your competitor. Make sure that the stand is strong, weather-resistant, easy to read and flexible to rotate with the wind.
Literature Stands
See more literature racks here
If your business has a lot of corporate brochures in the reception area, it can become very messy with loose leaflets sprawled out all over the table.
Literature stands are perfect because you can store all the material tidily and professionally.
If your business regularly attends exhibition shows specific to your industry to reach new audiences, a literature stand will be helpful to hold all your brochures you may want to give out, as well as your business cards.
iPad Stands
Portable Stands
These are fast becoming an essential marketing tool for all businesses. If you regularly meet business people and need to showcase work, these display stands are ideal to demonstrate the work digitally.
In such a tech-savvy world, it has now become a necessity to utilise the latest gadgets and gizmos.
Instead of telling your customers how great your product/service is; simply show them.
Promotional Displays
Modular Displays
Consumers love freebies and the chance to sample new products.
What better way to show them and entice consumers to purchase from your business than with a promotional display?
Modular display systems come in a huge variety of sizes and configurations. You can buy them, or even hire (rent) them and have them delivered to your venue.
They are excellent to feature sample products. Giveaways are a worthwhile investment.
Cable Display Systems
If you don’t know what a cable display system is, the chances are you have probably walked past one without realising. They are mostly used in estate agents’ windows to hang all the leaflets and brochures up.
See some popular cable display systems here.
The product is perfect for window poster display as they offer a high quality, professional finish for any business. Inform your customers and increase sales via a strategic placement. Ideal companies that can benefit include hairdressers, retail showrooms, opticians, museums and exhibition stands.
Summary
So there you have it; display stands can boost your marketing efforts. The marketing essentials can advertise your product or service in the most cost-effective way possible. Engage with your customers and employees and grow your business in 2013.
This article was provided by Display Wizard, the leading UK specialists in high quality, affordable exhibition and display stands. Visit www.displaywizard.co.uk today to boost your business’s sales and exposure.
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The display stands has actually proved to be a potent weapon of the marketing strategy of any business enterprise. Be it a trade show or just any other convention these are your best bet to attract people and create a positive impact on the minds of your potential customers.
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January 17, 2013 at 6:10 pm
Display stand is the first impression on audience or readers or visitors , so it needs clear conception about the targeted brand or products clarification mark wires. DAGMAR effect can work in this marketing strategies .
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Hello Dear
what a amazing points of advertising really its very useful and i think customer are always right and social media are great way of product promotions i need your article really thanks for the sharing me
Display stands catch the attention of a consumer very fast. Usually when we visit shops for shopping several necessary products, we often see display stands just outside the shops or inside the shop right next to the cash counter. This is a great way to attract a lot of public and make them aware of the new products and services.
Excellent article on traditional advertising styles. Pavement Signs are cool. This is a great post!
Branding depends on advertising. Billboards, Banners & promotional flags are very necessary for advertising & companies spend lakhs of rupees for it. Thanks a lot for the detail information.
Hi.
This blog is really interesting about the way uses displays for increasing business and all marketing about the specified in content that also making money for your business.
Thanking you
Display stands have always played an important role in media, from the very starting they have been there and i dont think there is any better way to so, companies are still using it for both, publicity and even branding..
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January 5, 2013 at 6:40 pm
That’s why I will design ad banners with lot of care and attention. Thanks for your contribution here.
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I have no doubts about the fact that we need to work and to collaborate with our customers, and more over – with our competitors, because as a result – we can get a top-quality and profitable business. Thanks a lot for such an interesting post!
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Promotional Flags is one of my favorite display stands which I use for my business. It is a good practice to make use of display stands to increase sales but positioning the display stands also matters a lot. Point of sale displays are often used to catch the eye of the customer and draw them to a product they might not notice otherwise, but the only consideration here is placing it appropriately, for instance: in unusual places likes near rest rooms.
Well, this is an awesome article. The more I am visiting this site, the more i am loving it.
One word, Awesome.
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Banners and Promotional flags are used in high numbers, Print Hoards (Banners) is very much essential to advertise any particular product or service, Companies spend lakhs of rupees on it to advertise. Good post,thanks for sharing.
Display stands might not grab the attention of all the people to whom the advertising is visible because maybe they do not need that particular product or service. However, for others, it can be really attractive. Advertisements these days have a huge impact on the minds of people and their tendency to buy various products and services.
These displays are especially helpful if your physical location is confusing to the average person who has never been there before. Putting a sign up on the street indicating the name and number of the location helped with our visibility.
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January 6, 2013 at 2:30 pm
Hi Robert,
People are greatly underestimating the value of signs, flags and banners even though they see examples of how well they work just about any time they drive somewhere.
I have shopped at many small stores because I saw their signs as I walked or drove by. Since I was not looking for them and didn’t even know they existed, search engines and directories would not have led me to their door.
People should think of all the times they notice a car dealership because it put up flags, balloons or even some giant inflatable attention-getter during a sale. Any other day they drive right by the place and never notice it.
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January 4, 2013 at 9:24 am
Sorry I just think all print including billboards are just a waste on time and money
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January 6, 2013 at 2:26 pm
I assure you that signage is very important. Here are just three reasons / examples why:
1) If you have a physical location, the sign is how customers will find it – no sign, no customers.
2) There is a store in Dallas that sells magazines and newspapers from all over. The original owner was going under. The new owner immediately installed bright lighting, repainted the store white inside and did two other things that tripled business: 1-he put a big sign over the business and a sign out by the road because the shop was well back from the traffic. That is how I found the place – and so did a lot of other new customers. 2- He put a strobe light in the window that attracted attention to the building which now had larger signs on it that attracted drive-by and walk-by traffic.
3) There is a restaurant in a small town outside Dallas that only has a driveway on one side. They finally took my advice to put a sign near the road before that one driveway because every time I drove by I thought, we should have eaten there! There is too much traffic on that highway to get turned around and go back. No telling how much business they have lost because even their regulars don’t think about stopping until they’re past the driveway. (If coming from the other direction you have time to slow-down and stop when you see their distinctive building – but half the drive-by traffic won’t – until it is too late.)
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very nice display strategy and nice methods to display products we definitely boost our business thanks for sharing..
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As long as people still have to go outside to work, to buy groceries, to find entertainment, to take a walk, or to drive to wherever they want to go, the old ‘offline’ marketing systems will still work. And producing these display stands have lately become both quicker and inexpensive.
This is a fact – “The offline marketing strategy is still prevalent and it really can advertise your product or service in the most effective way possible.” I think offline marketing will always be prevalent. Thanks for the tips and keep up the great job.
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Brilliant article, these are some method i might try in the future, thank you very much for the information i will be directing people here to see what they can do!
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January 3, 2013 at 11:23 pm
Agreed, These are quite popular places to use your banners and ads to build awareness about your products, services and businesses. Such promotions help you to build your brand that later help you to see increase in your business.
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