Blog Outreach Services

Blog Outreach also known as Blogger Outreach can be a very effective method of increasing visibility for your products and services. By “reaching out” to influential bloggers willing to review or recommend your products you can reach audiences they have already built.

The fast path to reaching the largest audiences is to
engage groups of
influential bloggers for your blogger outreach.

The image below shows the PeerIndex ratings of the top ten bloggers with whom we collaborate.

PeerIndex Top Ten Collaborators

PeerIndex Top Ten Collaborators

TYPES OF BLOG OUTREACH PROGRAMS:

  1. PRODUCT IN EXCHANGE FOR REVIEW: Businesses provide products to select bloggers who agree to write a review. Bloggers are required by the FTC to disclose that they were given the product. The blogger is generally expected to write an honest review that may not be 100% positive. Honest reviews – even when they are not completely positive – are more convincing and compelling and of benefit to businesses. Be sure to choose bloggers who are highly ethical and focus on the positive. If you sell many products it can be beneficial to allow the blogger to select from a range of product choices.
  2. COMPENSATED REVIEWS: A business can offer to pay bloggers for their time. There is no set cost and the value depends on the influence of the blogger, how effectively they promote their content on social media, and how well their blog applies search engine optimization strategies so that their posts get ranked in the search engines. Common rates run from as little as $30 per post to $750 or more on a major blog.
  3. AFFILIATE PROGRAMS: Formal affiliate programs provide a method of tracking sales that originate on the blogger’s site and pay a percentage of actual sales.
  4. INFORMAL COMMISSIONS: A business could offer to pay commissions based on analytics data or information volunteered by new customers. Commissions would not necessarily need to be in the form of currency; they could be discounts towards your products or services or free items.
  5. FAN COVERAGE: Many bloggers focus on recommending what they truly believe in. If they are fans of your product or services they may write about you because they want their readers, friends and family to benefit from what you have to offer. One way to get more blogging fans is to offer them products – which brings us back to #1 above.

BLOG OUTREACH COSTS

The cost of blog outreach can vary from the time invested to identify influential bloggers who can reach your target audience to the cost of products to a set price per post or commission per sale. Costs are totally negotiable.

Agencies or bloggers engaged to provide blog outreach services (identifying and arranging blog posts on your behalf) often receive a percentage of whatever per post fee is charged, typically up to 50% but sometimes more.

HOW TO IDENTIFY INFLUENTIAL BLOGGERS

The best way is to work with someone who already has established relationships with key bloggers who have been recognized for their influence.  Businesses can also learn to use new solutions that enable them to identify influential bloggers themselves.

If you choose to identify bloggers yourself, the specific tools listed below are among those frequently used to determine which bloggers have influence online and more specifically, what topics they have influence in.

Engaging someone who has many followers is not useful to you if those followers are not interested in what you have to offer or the person’s influence does not extend to your niche. For example, if they are influential for fashion but you sell auto parts or gardening supplies you are unlikely to see the results you would get if you engaged someone whose audience is interested in what you sell.

TOOLS for MEASURING SOCIAL MEDIA INFLUENCE:

  1. BlogDash
  2. Technorati
  3. PeerIndex and PeerIndex list of Social Media Influencers
  4. Klout and Klout list of Influential Social MediaBloggers
  5. Wikio Blog Ranking
  6. PostRank – recently acquired by Google and no longer showing data publicly
  7. Cornell University / Yahoo! Research Twittersphere Study of Elite Twitter Users

MEASURING BLOG REACH:

Additional tools to measure blog traffic, reach and influence beyond those mentioned immediately above.

  1. Alexa
  2. Compete [NOTE: April 2011 Compete traffic for every site checked dropped substantially. It is unknown at the time this was written whether they changed what they are measuring or some source of data was incomplete.]

AVOID THESE BLOG OUTREACH MISTAKES:

  1. Selecting bloggers who have few readers or little reach across social media.
  2. Bloggers who have few or no collaborators who support their content and online activities.
  3. Choosing blogs that do not reach your target audience.

If you are interested in having bloggers write about your business, products or services contact Gail at GrowMap to discuss a blog outreach program tailored to your needs. You can find out more about Gail’s background on the GrowMap LinkedIn Profile and see some of her most influential collaborators in the list in this post for Small Business Advice.

To see other Services offered by GrowMap see the Hire GrowMap page and the new Small Business Internet Marketing Starter Package.

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Gail Gardner

Small Business Marketing Strategist at GrowMap
Creator and owner of GrowMap.com, Gail is primarily known for mentoring small businesses and encouraging bloggers to join collaborations to share skills and support small business.

Comments

  1. Thank you very much. I think it’s very important for seo

  2. Blog outreach is so important if you want to rank your website and above mentioned tips are good and do follow these !!

  3. I agree and do not agree with everything here. If no one helps the person who has just started; how are they to gain any status at all. For instance, I have had gobs of unsolicited, spam traffic. I have written and written some more. I have joined blogs and tried to write great material. Yet getting sufficient, and useful traffic has been hard.

    Sometimes what works for some may not work for others.

    Linda
    Linda Todd would love you to read ..Laughter HealsMy Profile

    • Hi Linda,

      The reason bloggers collaborate, use CommentLuv Premium, and support each other on social media is how we help new bloggers gain status. It is much more challenging to get traffic today than it was when I started this blog 6 years ago next month. One thing that does still work is commenting on other CommentLuv blogs.
      Gail Gardner would love you to read ..WANTED: Bloggers Interested in Collaborating to Increase Their IncomesMy Profile

      • Thank you Gail for your response. I was not being critical at all, it just seems that getting the right kind of traffic has been almost impossible for me. I first started writing online in latter 2009 also. Mortgage blog, and several other blogs. Wrote on HubPages, Wizzley, Infobarrel etc. I did make some money but nothing to brag about.

        I have also had 3 other websites. (not successful). Took those down. Did not write much at all in 2013 as I worked contract mortgage lending. Anyway, I have been back with this new website (started January); and here I am still struggling.

        I have tried to do things correctly, have been a member of an online forum, written a lot of post, yes, I advertise and I use affiliate marketing.

        I use Social Marketing, but I am sure not as much as I should or as often. I am still working on Social Marketing.

        Do not know why I am telling you all of this; except that it is very hard to get the traffic you need or has been for me. I am sure I need to comment more on the comment luv sites.

        Thank you again,
        Linda
        Linda Todd would love you to read ..Laughter HealsMy Profile

  4. Thanks for this awesome service, I was looking forward for something like that and I have reached here to get it.
    Anil Kumar Best would love you to read ..Cymera for PC Download on Windows 7/8/XP Computer GuideMy Profile

  5. I think blog outreach is incredibly important for both bloggers and small businesses to bring traffic to your site, but also to network with likeminded people in your cause. Thanks for this very informative post. I wasn’t aware of these social media measurement tools!

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