Guest Blogging is Dead; Long Live Guest Blogging; NOT Done!

BAD guest blogging is dead; GOOD guest blogging is still King

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“Guest blogging is done”. So stated Matt Cutts in The Decay and Fall of Guest Blogging for SEO. Bad guest blogging IS most certainly dead. But properly done, we will all continue to guest blog.

Bad Guest Blogging

We all need to get very clear on why Matt Cutts claims “guest blogging is done”.  Agencies are still doing what is clearly not wise to do. They are still getting their clients Penguined on purpose. Even after they’ve had it explained to them.

So as a business, blogger, or agency this is what you need to know:

  • You can NOT just buy content and put links in the bio. Stop doing that.
  • Do not buy content and put a sentence at the end that contains a link.
  • Avoid putting content on sites that are not RELEVANT to what you do.
  • Do not make the mistake of assuming the content you’ve published so far is the quality you must start producing.
  • Stop writing content that your potential customers would not read!

Focusing on building links is doing guest blogging backwards.

Good Guest Blogging

Good guest blogging is content marketing. It is INBOUND marketing. The priority is on determining where your potential buyers are and what they want to know.

This is the process you should be using:

1) Decide on the Goal

[Hint: the goal is NOT LINKS!]  The goal is increased sales or subscribers.  Subscribers is the most realistic goal. To survive we must capture every visitor who lands on our site from any source and learn to send them what they want. Not a long email. Not something to read. Precisely what they want and will open.

2) Brainstorm Content Ideas

Stop writing content that has nothing to do with your business. No more posts about social media or marketing unless you are an integral example made part of that content.

What would your potential buyers want to read about or see? That is what you need to be writing and publishing where those potential buyers already are.

3) Words Alone Are NOT Enough

Stop just writing words. How would your potential buyers like to consume that content? Words alone aren’t enough. Your content must really pop using one or more of these in addition to words:

  • Pinnable custom images
  • Video
  • Slideshares
  • Infographics
  • Case Studies
  • White Papers

4) Choose the Right Sites

You’ve created the perfect content. You know it will speak to your potential customers and entice them back to your site. Now you need to get it published on just the right site = the one where your potential buyers already are.

To do that I highly recommend PostJoint as the easiest way and Inkybee if you prefer to do your research and make connections one at a time.

Find out how PostJoint ensures only the highest quality content for both the publishers (bloggers) and those who create it by reading their post (new today) Guest Blogging is NOT Dead.

Guest Blogging is NOT Dead

BAD guest blogging is dead. Real content marketing and inbound marketing using guest posting is alive and well and always will be because it is not about links.

In response to Matt Cutt’s post, Bill Hartzer wrote in Guest Blogging is NOT Dead:

“No, guest blogging is not dead. In fact, it’s alive and well, and it’s a great marketing tactic to open up your business and personal brand to opportunities and audiences that you normally would not have a chance to reach.”

Guest blogging is about visibility and attracting your potential customers back to your site and making them more aware of how you can assist them.  Not continuing to do guest blogging would severely limit your businesses’ visibility, sales, and profits.

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Rand Fishkin’s Whiteboard Friday Video: (see link above for post):

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Gail Gardner

Small Business Marketing Strategist at GrowMap
Creator and owner of GrowMap.com, Gail is primarily known for mentoring small businesses and encouraging bloggers to join collaborations to share skills and support small business.

Comments

  1. Hi gail, I completely agree. Guest blogging is not dead – it has just been called out. Those who do it right will continue to benefit while those who just want links will fail. For me it is all about the outreach, making connections with other bloggers in your niche makes all the difference when it comes to getting guest content accepted.

  2. Thanks for the useful information. I’am new to guest blogging and you have mentioned key ideas for the guest posting. I should keep on learning. Thanks. I have bookmarked the site for future updates. Will definitely keep on coming to this site for loads of information.
    Amit would love you to read ..Valentine Day Quotes for HusbandMy Profile

  3. Hi Gail
    Guest blogging is not dead actually Guest blogging is the trendy topic on the blog-o-sphere nowadays. Many bloggers are doing guest blogging on other related blogs to get benefits for own blog. There are many benefits of guest posting.
    1. It improves your writing skills.
    2. It helps in creating relation with other bloggers.
    3. It gives high quality backlinks.
    and many more. I really liked your article on this topic. Thanks for sharing with us. Happy Blogging :D
    Chetan Gupta would love you to read ..8 Benefits of Guest Blogging or Guest Posting Which You Should Get !!!My Profile

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