Your following on Facebook is your central platform for engaging with customers and drawing in leads. Unfortunately, Facebook’s organic reach has been crippled over the years. It’s now the case that you have to work harder than ever to grow your Facebook fan page.
These five strategies will help you to expand your Facebook reach by increasing the number of people engaging with your page.
1. Paid Advertising Is a Great Way for Easy Reach
A lot of people shy away from spending money on Facebook advertising, but paying for ads is still an effective strategy. Paid advertising can help you to reach the largest number of people in the shortest amount of time. You can start by spending as little as $5 per day.
It does take extensive testing to make this tactic work. Paid advertising will fail to yield any significant gains in the beginning. However, over time your returns will start to increase as you find out what works for you and what doesn’t.
Just beware of shelling out too much in the short-term. Facebook is extremely good at spending your money.
2. Trade Shout-Outs with Bloggers
Trade shout-outs with other bloggers by agreeing to mention each other on your respective pages. By doing so, you can tap into the audiences of other influencers. Your shout-outs can be in the form of direct promotions or unsolicited recommendations.
Even a blogger with a small following can be of benefit if he or she has a niche audience to which you want access. Try to reach out to bloggers with similar levels of popularity or higher. No-name bloggers will benefit from you, but you won’t necessarily benefit from them.
Additionally, you can pay a fee to other influencers to reach their audiences if you don’t want to do a trade. Just make sure you approach them diplomatically. One mistake could make them mad, and then they will give you negative publicity instead of positive publicity.
3. Focus on Content People Will Share
Facebook is all about content that people are likely to share. You have to go out of your way to create the type of content that has a proven track record of success on Facebook.
An easy way to find out what’s popular is to use tools like BuzzSumo. Such resources track which topics and keywords are trending in your field. You can usually sort results by how much engagement they have.
Then you can write on the subjects you discover through BuzzSumo, or you can simply share that content so your fans can share it as well. It’s the easiest form of advertising there is!
4. Make Engagement a Priority for Your Brand
Don’t become focused entirely on the number of likes you have. Engagement is just as, if not more, important. People who are fully invested in your brand are the most likely candidates to become brand ambassadors and future buyers.
Concentrate on making your content more engaging through varying the types of content you publish, leaving open-ended questions at the end of your posts, and posting a few times every day.
5. Start Running Contests on Your Page
People love the chance to win free stuff. By spending a little on a giveaway, you can get people interested in your page.
The key to running a great contest is only to offer something that’s valuable to your industry. Don’t offer something like an Amazon gift card. If you do, you will have people entering the contest who have no interest in your product.
Offer giveaways on a regular basis, and you will soon see a spike in activity.
It takes time to build a loyal, engaged following on your page. With the help of these strategies, you should have no problem getting the fans you need.
How will you grow your Facebook page today?