We are fortunate to have this guest post about the new Graph Search Facebook beta written by Freelance Writer Terra L. Fletcher, one of my co-authors on the DIRJournal blogs.
Click image to read official Facebook announcement and sign up for Beta
FACEBOOK GRAPH SEARCH
Google and Facebook have long had a battle. Today, Facebook is making strides with search. Graph Search was unveiled by Zuckerberg on January 15,2013. Facebook’s search until now has been, well… terrible. Graph Search, currently in beta, looks to be quite the improvement.
Analysts are predicting that Graph Search will provide impressive micro-targeting for advertisers who want to know their friends’ preferences before making decisions. Whether searching for a restaurant or a life partner, Facebook’s Graph Search just may have the answer.
Huffington Post described the new tool well:
“If you’ve not heard about Graph Search, it … is being positioned as the third pillar of the Facebook platform alongside the Newsfeed and Timeline. Facebook Timeline is where you post content. The Newsfeed is how that content gets distributed.
And now Graph Search is how you can leverage the connections between your friends and the brands they like to generate unique and personalized search results.
In other words, Graph Search enables you to search for the best places to eat, to shop, to stay — to buy insurance or to find a plumber — based on shared social connections; the results are implicit recommendations from trusted sources.
With Graph Search, Facebook is opening a new world of social discovery by unlocking the value of our likes, check-ins, photos, and more.”
Unlike major search engines that provide lists of links that may contain the answer you’re seeking, Facebook promises to eliminate a step and return very specific answers.
Local business pages may be bolstered as their pages get discovered
using products similar to the “nearby” feature recently released.
Local businesses on Facebook should encourage customer engagement. Remind users to like, check-in, recommend, rate, and tag photos.
Relationships continue to grow in importance. Mass production of corporate content dulls in comparison. (Nationwide chains may suffer initial shock from the switch to hyper-local focus from brand focus.)
One forewarning: Facebookers in general will need to be retrained. Facebook users who spend the majority of their time on their own newsfeed (or cyberstalking other’s Timelines) will need to adjust.
Instead of passively consuming content
Facebook users will have to search.
Granted, they don’t need to leave Facebook to do it, but they will need to learn that they can enter open-ended and specific queries and get out of the habit of leaving Facebook to search on Google.
As an advertiser, you should be curious about how social searches will function. Facebook Graph Search should keep users on Facebook longer. The increased time will give more data to Facebook and advertisers who are seeking to present more relevant ads. It’s likely that businesses with the most likes and check-ins will shoot to the top of Facebook search results.
Companies seeking better graph search result rankings will purchase more ads on Facebook to get them. Perhaps 2013 will see Facebook (which made over $5 billion in 2012) grow in revenue. (Google made over $50 billion last year.)
Improved relevancy means higher conversion.
With higher conversion rates, advertisers are more likely
to pay a premium, taking a slice out of Google’s pie.
Read the latest from Facebook about Graph Search. While you’re there, request to be added to the waiting list for the beta test. Local companies that take the initiative and take advantage of this new tool will gain a competitive edge. Focus on reputation and relevance.
Short video explanation of Facebook Graph Search:
FACEBOOK GRAPH SEARCH VIDEOS:
- Complete Zuckerberg KeyNote Facebook Graph Search Announcement
- TheVerge: Facebook Graph Search Hands-On Live Demo
- CNET How To : Get started with Facebook Graph Search
- Bloomberg: Facebook Mines Proprietary Data for `Graph Search”
- SearchEngineLand: Matt McGee: SEO For Facebook Graph Search? Facebook Has Some Tips
FACEBOOK GRAPH SEARCH STRATEGIES and CASE STUDIES:
- WebMetricsGuru: Facebook Graph Search and User Profiling
- MarketingSherpa: Search Engine Marketing: Navigating Facebook Graph Search
- Facebook Graph Search Case study – Treater
- Hubspot: Facebook Announces New Social Search Feature Called ‘Graph Search’
- Renegade: Using Graph Search for Your Brand
Have you signed up for Facebook Graph Beta?
What do you think about it? Tell us in the comments.
If you want to read more of Terra’s content, follow @TerraFletcher on Twitter. To find out more about her, visit her Fletcher Freelance site.
You can also subscribe to the DIRJournal blogs where Terra L. Fletcher and I (Gail Gardner, GrowMap) both write by entering any email address on this DIRJournal Subscribe page to see them. Coming soon: feeds to allow you to subscribe by author.
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This is a great move from facebook. I am sure that it will help a lot of online marketers. Facebook graph can help enterprises and business expand their brand effectively online and increase their online presence.
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The Facebook graph are good we can post add photo and video and lot more
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It is all about the true search on facebook there are lots of people who was using some sites to get likes on pages and making so many people fool but this graph search now gives you best thing to check who was here on your profile, Facebook is now getting it self better and better for every one a business owner or a person who is making his/her network for social life.
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Every day people use Facebook and discover things from their friends and the businesses they’re connected to. If you have a Page on Facebook, Graph Search can make it easier for people to discover and learn more about your business.
Facebook Graph Search is an interesting app because it allows you to see who among your friends have visited the place you are at. This is very useful article for online review readers. Keep it up such a nice posting like this. Thanks a ton for sharing.
Facebook Graph Search will prove to be a new milestone for facebook. I think it has a lots of potential and surely it will increase much growing popularity of facebook. Good post, thanks for sharing.
There will be some privacy issues when this thing comes out and People will change their privacy setting. This new feature will help the marketers & will effect dating sites. Good post, thanks for sharing.
Facebook has been tremendous, It really helped millions of people to find their friends & relatives. I really liked the Girl’s campaign finding her parents because its not at all easy to find, it takes years & through Facebook she has done in couple of hours. And good support from the users. Good post, thanks for sharing.
It’s clearly not something that can be ignored but.. I’m still a bit sceptical as to whether Graph Search will be a success. Even the big players sometimes get it wrong, look at Google Buzz for example.
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facebook graph is a very very successful function that can make any kind of querry successful and a userfriendly manner as every body today is indulged in facebook…
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The increased time will give more data to Facebook and advertisers who are seeking to present more relevant ads. It’s likely that businesses with the most likes and check-ins will shoot to the top of Facebook search results.
Hi,
nice post
facebook graph make easy for searching for every people.
and every people like this.
this is an intersting and easy.
I Love FB Graph System except its Width and length.
It covers a large area of a page. -_-
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Facebook graph means a lot to marketers because it is going to make the marketing scenario easier and faster. Everything a person is looking will be accessible without any problem. As searching will become easier, marketers will be able to promote their particular stuff more effectively.
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t’s Not A Web Search. Just A Social Search On Facebook:
Although, ‘Graph Search’ is currently available for particular user groups, users can include themselves in the add-list to become the part of this revolution in the days to come.
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The facebook graph is our very own search engine that will make searching easier, entertaining and more informative. Thanks great post.
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