PageRank, Google, Continue to Kill Jobs, Small Business and Blogs #smallbiz

Google bulldozing small busineses

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“Our family run business has been
destroyed by Google’s animal updates

We too have disavowed twice all of the bad links and removed as many others as possible and still no recovery.

Now on the first page of Google for all of our keywords
sits Target, Walmart, Home Depot etc.

Small businesses like mine with better selection, price, customer service etc. have been pushed back to page 2 or 3 and forced to spend more on AdWords to try to hang on. We desperately trying to stay in business now with our organic traffic down 80%.

Something needs to change and I hope soon. Great article Sugarrae I loved it!” ~ Steve January 30, 2014 at 6:42 pm in WebProNews

NOTE: This was one of 62 comments that were originally in the version of Sugar Rae’s post Google Propaganda, SEO and Why Marketers Need to Wake Up when I captured the two used in this post.

WebProNews has since DELETED those comments.
WHY? Too compelling? The public deserves to
know how small businesses are being affected.

Day after day more small businesses are laid to waste, barely hanging on, having to let their employees go or even close their doors in the path of Google’s relentless quest to favor big brands.

The internet is fast becoming a “cesspool” where false information thrives, Google CEO Eric Schmidt said…Brands are the solution, not the problem,” Mr. Schmidt said. “Brands are how you sort out the cesspool.

Aaron Wall quoted the Google CEO in that post from February 2009 and has written about it many times since that date.  Those of us who see the handwriting on the wall have sounded the alarm – but many still shut their ears and their minds because they do not want to acknowledge the truth.

Pandaed and Penguined
Plumetting Traffic and Sales

Year after year, more small businesses fall victim to Google’s updates. MayDay, Farmer – later officially dubbed Panda, Penguins of various numbers – all intentionally destroy jobs and businesses by taking away their traffic and sales.

“I purchased a very old, authoritative website with over 3000 pages well written, extremely detailed content on a specific niche. It has links from Wikipedia, Time, NaturalNews, Wikihow, Mahalo, Examiner and so on. I lost 97% of Google traffic few months ago.” ~ Jakub ~

These are not churn and burn websites put up by spammers – these are real businesses – many open for 10-12 years who have employees and overhead. Or should I say – used to have employees and overhead. Those jobs are gone.

Michael Alan wrote on January 27, 2014 at 12:36 pm

“Here’s the deal, Google finally figured out what big advertisers did decades ago, THE BIG MONEY IS AT THE BIG CORPORATIONS. So going forward, any tactic that levels the field for the small guy will be eliminated so that the internet is a BIG guy platform only, just as TV commercials are.”

For 5.5 years I managed AdWords accounts for small businesses during the golden years of PPC. I was there before conversion tracking and before Google bought Urchin and started giving it away as Google Analytics.

I warned my clients Google would use these tools to know which keywords convert. That eventually they would not be able to compete in Google’s zero sum game. But that even if they didn’t share – their competitors would.

I could see where Google was going. I showed Bob Cringely at PBS what Google was doing and he wrote about Google’s bad behavior for the PBS blog.

And then I walked away from making $100/hr cash in advance to spend the last 6 years figuring out how small business can survive Google’s assaults.

“Who is Google to decide how the internet is run and how businesses operate within this space? What makes the Big G. the be-all end-all when it comes to how sites are built, optimized, marketed, and monetized? Yes, it is a huge company, and its innovations have changed the way people operate within cyberspace, but I for one don’t view it as the all-encompassing technological deity that people make it out to be.” ~ Eric Nisall in Looking At Google’s Updates And Actions From A Business Perspective

PageRank, SERPs, Traffic

Few realize that Google plays many games independently of each other. Real PR, toolbar PR, serps, personalized serps, real traffic, distribution fraud, automating the churning of who is up and who is down.

What PageRank supposedly originally meant has changed over the years. The PageRank displayed on toolbars is not the real PR that Google uses to rank sites.

Google can take away your traffic by causing your site to stop
ranking for everything except your name and URL.

Or they can sneakily take away sales while still sending you the same or even more traffic by causing you to not rank only for the specific keyword phrases that generate sales.

They can de-index your site so no one can find it at all, but often they WILL let your site be found if someone uses your URL or name – but never otherwise.

Or they can make an example of you by taking away your publicly visible PageRank (PR).

When Google wants to destroy a business
or blog, they set their public PR to 0.

This is why they do not turn it off – because they can use it to terrify sites into submission. Here is the Matt Cutt’s video Dan refers to below:

In The Gaping Flaw in Penguin 4′s Bloody Maw, Dan from info.vilesilencer asks:

“Why don’t you turn off the PageRank Toolbar feature? It is widely used by link sellers as a grading system. Why do you continue to display PageRank publicly? It appears to have little relevance, except to spammers

Matt’s response was that we’d be surprised how many regular people (that’s basically non-SEO types or NST’s) use the toolbar to figure out how reputable something is. So what he’s confirmed from Google’s perspective is that NST’s use the PageRank Toolbar as a trust mechanism.

This is my entire reasoning for turning it off because the NST is fooled by a manipulated PageRank number, which is more of an anti-trust — Why does it still exist?

You’re exactly right, Dan. It IS an anti-trust signal. No one knows what it really means. Or what impact it has on the sites that link to a site that gets penalized.

No one knows if one site getting penalized hurts the sites that site has recommended. Because no one knows, the common reaction is to avoid having anything to do with a site that has PR0 or PR n/a – especially when it used to be PR4 or PR5.

Does having a link on a site with strong MozRank and
Domain Authority that is now PR0 help you?
Hurt you? Do nothing?
SEOs please comment on this.

Brands paying for sponsored content require a minimum PageRank, so Google can seriously damage a blogger’s ability to make a living by taking away their PR. The true irony of that is that sponsored posts are nofollow – so the PR doesn’t matter anyway!

I am still receiving requests to publish guest posts. I explained the situation to one PR agency and they said they didn’t care. But in the future, this site will not be on their radar as blog outreach tools use a minimum of PR3 in their searches.

Google has officially declared war on the publishing community.

But they underestimate the importance of reaching your audience. As a blogger or a small business, you can not stop marketing. You can not stop producing compelling content. Google CAN NOT stop content marketing.

How to Avoid Being Penalized

Theoretically, if you are a good little boy or girl, Google will not penalize you. But the reality is, no matter what you do you can still be penalized.

Because of this, some bloggers no longer ever put a link to their own sites when they comment anywhere. Some will never link to a small business for any reason for fear that Google may assume that link is paid.

They might. They have no way of knowing. They just make wild assumptions. Anyone who gets annoyed at you – maybe because you deleted their profanity laced comment – can report your site to Google and get you penalized.

So if you really want to stay safe, do these things:

  • Close comments on your site
  • Never link out to any site
  • Do not link to yourself when you comment
  • Do not let anyone link to you. If they do, ask them to remove the links.

That should keep you safe, right? Sorry, no. It won’t. Anyone can still report your site and get you penalized anyway. Not that it would matter – because your site would not be found for anything, anyway.

Unnatural Outbound Links Penalty Message

Some may have noticed that this site has been penalized. There are reasons why Google might have chosen to do that:

  • My support for small business
  • My writing that Guest Blogging is NOT Done (this penalty came 10 days after I published that post)
  • That I choose to use CommentLuv and KeywordLuv to learn more about my commenters and build community
  • The links under Recommended on my home page – NONE OF WHICH I ever received one dime to mention (although if these companies were wise they should want me as their brand evangelist because I have been recommending them for free for years because they are so good. See the brands I recommend here.

What the email notice says is different than what the notice in Google Webmaster Tools says. Here is what the notice says:

Unnatural Outbound Links

Unnatural Outbound Links Penalty

I first suspected it was either because of the post about guest blogging or because I use CommentLuv and KeywordLuv. Google obviously knows I do – and I have since this blog started in August 2008. Yet they never penalized me until now.

Then I received an email from SEO Journalist Tim Resnik asking me about a recent Google ban of Guest Post Shop customers and sending me a link to a post on which listed a guest post I published.

I have never heard of that company, but I did publish the guest post by Anna Roberson: Top Three Competitive Analysis Tools to Fire Up Your Online Business named on that page.

I encourage you to look at that post and decide for yourself whether it provides value to those who read it. I learned from it and I made the decision to publish it.

That is the likely reason Google penalized this entire site. 
Six years of sacrifice helping bloggers and small businesses –
98% of the time at no charge – and Google sees fit
to brand my work with a big fat PR0.

GrowMap is not the only victim of this link snitch. At least some of the other sites they reported – solely because they published a guest post that included a link to a specific site – have also been penalized.

His motivation appears to be competition. He is turning in the clients of a company he considers his competitor. I wonder if he realizes his actions may cost jobs and shut down good small businesses.

Consequences of Google’s Actions

When Google penalizes any site – whether with Panda or Penguin or unnatural links, they are intentionally damaging that  business. The usual consequences are:

  • Small businesses lose 58, 70 or even 100% of their sales.
  • Employees of those businesses lose their jobs.
  • Other sites will avoid linking to you “just in case”.
  • Blogs that were receiving income for sponsored posts which enable them to hire others lose their incomes.
  • You are likely to stop receiving traffic from Google.

Google does not usually immediately take your PageRank or all of your traffic unless they want to make an example of you. They take some of it, and then if you don’t waste thousands of hours playing their reconsideration game they keep taking more.

I have already wasted all the productive hours I’m willing to sacrifice on Google’s disavow alter trying to help other sites and small businesses Google has destroyed.

Aaron Wall on SEOBook in a post about Google’s Divide and Conquer:

“In this video Matt Cutts mentioned that Google takes over 400,000 manual actions each month & they get about 5,000 reconsideration request messages each week, so over 95% of the sites which receive notification never reply. Many of those who reply are wasting their time. How many confirmed Penguin 1.0 recoveries are you aware of?

Even if a recovery is deserved, it does not mean one will happen, as errors do happen. And on the off chance recovery happens, recovery does not mean a full restoration of rankings.” ~ Aaron Wall on SEOBook ~

Barry Schwartz on SEO Roundtable:
Only 15% Say The Disavow Tool Benefits Their Rankings

Every day I receive requests to allow guest posts and every day I receive requests to remove links from comments or existing content. The number of hours and amount of money wasted on Google’s nonsense is incalculable.

Unknown Consequences of Google’s Actions

What I don’t know and so far no one has been able to tell me is what the Domino Effect is on other sites.  While this is an entertaining video, I add it here so you can visualize how many others are impacted when Google penalizes one site. Imagine each object falling is one real job, blog, or business:

How many will be financially and emotionally damaged by this one selfish person? What Google is doing is destroying jobs, careers, businesses and lives. It is NOT about spam.

We need to stop pretending they care about giving users the best results and realize what they are REALLY doing:

  • Eliminating small businesses and jobs
  • Preventing bloggers from making a living
  • Ensuring getting visibility for small businesses is as difficult as possible

More and more sites worried about their traffic from Google and their PageRank will avoid linking to small businesses and blogs.

As the penalized – weary from hours of requesting link removals – get desperate they will just disavow all the sites that link to them. That will have the domino affect of getting sites that link to others penalized.

Google is killing the Internet as we know it. We can let them scare us into participating in this ridiculous nonsense – or we can do what is right and use links for their original purpose: to provide additional information for our readers.

What I Would Change if I Had It To Do Over

Nothing – and here is why. As I already said, you may get penalized for doing what is right or for playing it cautious and trying to benefit no one. No matter what you do, you may be penalized.

I am well aware that Google does not want us to use CommentLuv and KeywordLuv to build communities. There is no way I will remove them – they are what I will use to reach out to other bloggers and get even more traffic than Google ever sent me.

I tested that in 2009 in Blog Traffic Up 54.87% in the Last 30 Days: Our Proven Traffic Improvement Strategy. I will be doing it again and will publish the results.

I know that major sites refuse to link to small businesses because they’re afraid Google will wrongly assume they were paid to do so. Google’s FUD makes it even harder than it already is for small businesses to survive.

The solution I will use to recover is do
a lot of blog commenting and guest posting.

Many quality sites are artificially invisible. For years, GrayWolfSEO was PR0. I don’t know Michael Gray well enough to know if he did anything or Google finally gave him his PR back.

Google Penalties Are NOT About Spam

Google’s penalties have nothing to do with spam. They are not about “cleaning up the Internet”.  They are about Google controlling what we can find online.

How many realize Google hides products in Google Product search listed by small businesses for searches on the phrases that actually convert? See screen captured proof in my post about Google’s Panda update (originally dubbed the Farmer update).

Panda was not about targeting content farms. It primarily took traffic away from sites that compete with Google: competitors to Google Shopping, Google Maps, local directories, and answers sites.

Wise people do not accept propaganda at face value. They look at the evidence to see what really happened.  Even those who have been Google fanboys and girls are finally realizing the ‘spin’ is not the truth.

Google Censorship

Glenn Alsopp is right. He wrote in No Hat SEO:

“Google’s Ideal Result is That We Censor Ourselves”

Here’s the short version (although I recommend you read the entire post):

“One of the people I’ve really respected for a long time was Barry Schwartz of Search Engine Roundtable and Search Engine Land fame…Barry was selling links far before there were ever any Google guidelines on the subject and well before link buying and selling was a hot topic for SEO blogs…

…Barry stood up to this and basically decided to stick with what he had done all along. He even stuck with it when he received a Pagerank drop from 7 to 4 and a rankings penalty which resulted in reduced search traffic…

…Three years after that original post which Barry received a lot of praise for, he updated his stance…The reason he gave in is the point I’m finally getting to: Sponsors wanted to censor themselves. They just wanted to support his website and personally asked him to no-follow the link.”

Barry did what is right and stood his ground. Others supported him. But Google terrified so many people who are not willing to pay the price for doing the right thing that his sacrifice for their benefit was in vain.

Do the Right Thing

In spite of this site being penalized, I want to encourage bloggers to do the right thing. I made myself a big target by telling the truth about “earned media” and encouraging bloggers to recommend products, services and companies they feel provide excellence.

You can choose to be pawns in the unwinnable game that Google is playing, or you can answer to a higher power and do the right thing. If you do so quietly, you are less likely to be penalized. But as you can see, this site was penalized due to a very high quality guest post that had nothing to do with money.

The pen is mightier than the sword.

Google is NOT the only way to get the word out. Be prepared in case the sites you love are penalized. Eventually they are likely to disappear from the search engines. Do this:

  • Save the URLs of sites you consider important. Do not bookmark them. Save them ON YOUR HARD DRIVE. I use Tomboy Notes (free and works on Linux, Mac and Windows).
  • Join our Blogger Mastermind group and gain access to our Blogger Resources Trello boards
  • At least save because it is likely it will eventually be de-indexed because I have no intentions of wasting my precious time playing Google’s game.

Guest Blogging is STILL Not Done

Google may think they control the Internet, but they don’t. They control search traffic with an unfair monopoly created by the media and the money of their owners.

As of right now, though, they do not control the rest of the Internet. While nothing converts like search for instant sales, we can create relationships. Businesses need to focus on getting published where their potential customers hang out.

Ignore PageRank and focus on real people
who may want to buy what you offer.

I encourage businesses to contact me about brand strategy. I have created a process to identify where your buyers are and strategies to reach them.

Bloggers should continue to do the right thing. If you want something published that is controversial, consider having me publish it here so you do not make your site a target.

Agencies and small businesses doing blog outreach need to be ultra-cautious. Do not use Google Authorship. Have bloggers write in their own voice instead of publishing your guest posts.

How to Survive Google

There is no escaping the fact that nothing converts like search. People search when they are ready to buy. Google has an unfair monopoly on search. Until we promote an alternative that is just how it is. Yacy may be the solution we need.

Do not bother to try to recover from Google penalties. As mentioned above, only 15% of professional SEOs feel that is even possible. And Google’s own rep says this:

“If you got hit by a penalty for bad links you’re probably looking at 6 months to a year to recover after you clean things up.” ~ Google spokesperson John Mueller in his Closing Keynote at SMX Israel.

Take the time you would spend playing Google’s games and focus on IMPROVE instead (in priority order):

  • Improve your conversion rates by improving usability and TESTING.
  • Make sure you know what your potential readers / customers most want.
  • Provide compelling incentives to get them on your lists.
  • Relationships are what matter – learn to develop them.
  • Only send what your subscribers really want to view!
  • Visibility is key – get content where your buyers already are.
  • Engage consistently until your relationships convert.

Stop worrying about Google and focus on what
really matters: your readers and customers.

“January 31, 2014 at 12:51 am ~ I hate to say I told ya so, so I’ll just say I TRIED to tell ya so back in 2003. If you can ever convince yourself that you don’t NEED google, you’ll find there are a LOT of places to get traffic from that google does not control. The thing is you can’t continue to take the approach it’s about beating google. you have to accept it’s about engaging people.

For almost 20 years SEO has seemed to be satisfied with a 2-4% conversion rate because we could get 10’s of thousands of “hits” by being in the top of google/alta vista/ infoseek/excite/etc.

Now we can get 1000’s of hits from sources other than google but we need to up that conversion rate to 15-25% and believe it or not, once you stop focusing on being #1 in google and stop playing by their self serving guidelines, drastically higher conversion are not only possible, but in fact are much easier to succeed with than trying to walk that thin constantly moving, line google tries to make us all believe is out only option.” ~ Bob Massa ~ [Another comment I saved from the post on WebProNews that was later deleted.]

Install a Marketing System

We need to be creating relationships with our readers. Businesses need to be doing the same with their visitors. In the past some used systems like Salesfusion, OfficeAutoPilot or Infusionsoft. Now there is a marketing lead generation system that costs under $30/mo for up to 30,000 emails that does the same thing.

Email Address:

I have not had time to edit the autoresponder series that comes with that marketing system. It may sound too ‘sales-y’ to be me – but I assure you it IS what we need. We just need to modify the messages going out.

Figuring out what our subscribers actually want to receive should be extremely high on all of our priority lists.

Future of the Internet

Thousands of small businesses’ stories illustrate the future of the Internet if we, the users, do not wake up.  100% of the small businesses I did AdWords management for have been injured by Google.

“My fear Google is that heading the way that that if I want to search for something, they’ll be the ones “owning” the content format I see. It will be made up of paid alongside Google Places, G+, Maps , etc. with a slot or two for wikipedia and the BBC. Any independent content will be a click away…if we are lucky.” ~ Nick Joelson comment in Sugar Rae’s post ~

Net Neutrality

But as bad as Google is, the Net Neutrality issue is worse. A recent court decision indicates that Internet providers are going to be allowed to charge sites for access. What this means is only those with the deepest pockets will be allowed to have working sites on the Internet.

I encourage bloggers to create group blogs so that you MAY be able to pay to stay online. I say may, because that is only one obstacle to overcome. I have personally seen millionaires told “they aren’t in the club” and their money turned away. So even if we can pay, we may not be allowed to stay online on this Internet.

If the Net Neutrality issue is not overturned, we will need to look at using the darknet. Or going back to bbs. Yesterday, The Washington Post reported on Why the Supreme Court probably won’t take on net neutrality.

Google continues to serve as judge, jury, and executioner. I encourage anyone with wisdom to minimize your use of Google. Here are some links you may find useful:

Do You Feel Others Should Still See My Content?

If you do, you can help. The best way is to read and share my posts. I am willing to be your personal concierge to my content. Send me a regular tweet to @GrowMap or add me on Skype (username growmap).

Tell me what you want to know and I will send you a link here or elsewhere that answers your question. I may even write a post just for you. Subscribe if you want to make sure you see my content. (Put your email address in the box in the right sidebar.)

If you use Twitter, you can do me a huge favor and feed my content to your followers. There are step-by-step directions in How to Use Twitterfeed. My RSS feed url is

Let me know on Twitter and send me a link to your RSS feed so I can return the favor if your content is suitable. I have over 44,000 Twitter followers. (It doesn’t matter how many YOU have.)


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Gail Gardner

Small Business Marketing Strategist at GrowMap
Creator and owner of, Gail is primarily known for mentoring small businesses and encouraging bloggers to join collaborations to share skills and support small business.


  1. The Search Engine Analytic process are turning strict in order to boycott the cyber culprits. But consequences are faced by the white hat workers like us.
    FanciedMedia would love you to read ..10 things about responsive web designingMy Profile

  2. Nowadays, Google is not penalizing websites massively because Google team does not want spammers would detect their strategies and can came the Google guidelines. On other hand, it is also experienced that Google has made fast its indexing process so much even sometimes when you publish a article it will be indexed in Google searches just in few minutes. As in the past, Content is the King that should be original, informative and unique if you want your website on top positions.

  3. Hi Gail,
    First of all thanks for sharing such a wonderful article. Which provides very useful information. actually i was looking for such info about see.
    Muhammad Mairaj would love you to read ..Ways To Get The Flood Of Worthwhile Blog CommentsMy Profile

  4. Thankyou for sharing! i was looking for such info…on seo!
    Meghan would love you to read ..Pfizer Partners With 23andMe To Research Bowel DiseaseMy Profile

  5. Guest blogging not done is really the biggest annoyance. That is really what introduces to big new ideas. My comment at this place is a proof that I am regular guest blogger. :)

  6. Campbell McArthur says:


    I am behind you with everything that you have written here 100%.

    We should talk, send me an email please.


  7. The end result here is that you are attempting to build your online presence so your business could survive if Google ever chose it didn’t prefer your site, for whatsoever explanation for why. The point is to speak and captivate with your existing client base to advance trust and dependability.

  8. The end result here is that you are attempting to build your online presence so your business could survive if Google ever chose it didn’t prefer your site, for whatever explanation for why. The point is to speak and captivate with your existing client base to advance trust and dependability.

  9. I think Domain Authority and Google Authorship are the only things that we as a bloggers should focus on now.
    PageRank is a thing of past. DA and Authorship will be the things that will decide how your blog’s rank should come up on searches.
    Anchit Shethia would love you to read ..Flappy Bird Game – Success and Taken Off storyMy Profile

  10. Really great article, I\’ve learned a lot from it, at least i\’ll be aware from google updates.Thanks

  11. This is a great article Gail. I think that for many small businesses, they fall into a trap where they do not understand what it is that Google require. Shoddy SEO can leave lasting damage. While may people seem up in arms over Matt Cutts’ comments on Guest Blogging, I actually think it is a good thing. It will force Guest Blogging to return to what it once was – quality content used to build authority instead of being a chep way to secure links.
    Kostas would love you to read ..Why Having a Business Blog is Crucial for Guest Blogging CampaignsMy Profile

  12. Thank you for sharing this. It gives me an idea..

  13. Before the HummingBird update I used to get 3000 visitors daily from Google, but with HummingBird it has decreased to just 400-500. Don\’t know why Google is demoralizing most of the small publishers like me and giving more importance to top blogs.
    Hemant Aggarwal would love you to read ..12 Ways To Speed Up Windows 7 And Improve System PerformanceMy Profile

  14. Awesome post and really good and help full for every one especially for me thanks a lot…………………………….

  15. For me SEO began to be a nuisance. I do not understand it anymore

  16. Great article..Thank you for sharing such an informative article..

  17. I can honestly say, Gail, that I didn\’t totally understand everything you wrote, but I do understand the tactic of banding together to help each other and I\’m in! You are an awesome leader! BTW, I had a wonderful gardening tips blog a few years ago that was providing a nice, steady adsense income. In one of Google\’s \”jump up and down and reorganize everything\” spree\’s, my PR disappeared overnight, as did my revenue. I have no idea how or why but your article makes a lot of sense. Thanks.

    • Hi Sharon,

      Thank you so much for your comment. As many sites as have lost their traffic and income as there have been over the years, it still surprises me that so many keep defending their actions. Although my horse site made $400+ a month in AdSense revenue for years, I consider AdSense to be “blogger welfare” they can take back at any time. I do not use it on any site any more.

      We must create our own communities and find each other through the use of CommentLuv and linking to each other. As long as people rely on Google they have no security at all. At least if we collaborate there is some unless net neutrality goes away. That could happen, which is why I keep trying to get bloggers to create LOCAL communities.
      Gail Gardner would love you to read ..How to Monitor Backlinks to Catch Negative SEO QuicklyMy Profile

  18. At the end of the day Google is an advertising platform! that’s what it does, it’s better clients are the big guys. It pretends to care about the mom and pop businesses but it don’t make $$$ from them. More people should use other engines, not that they are really any different but maybe some competition will help us all?
    Gaz would love you to read ..Casa Batlló, BarcelonaMy Profile

  19. After reading complete article i’m felling awesome. Really fabulous post. I like it.Thanks for sharing

  20. Thank you for sharing this kind of article..It really helps…

  21. Dear Gail Gardner,
    I read you article about the Google and its updates. Well, Google is a search engine that is always looking for its visitors and to provide them the best search results according to their desire. Let me clear you about the updates of the Google. These updated are designs to stop spamming on internet. Google only penalize those websites, who are not following its guidelines. Yes, the Google has the guidelines to be followed. According to my research their are many websites that got’s top rankings after the updates. The reason behind their success was following the guidelines. There are some blogs like SEOMOZ that teaches you how the search engine works and if you need proper information about the Google you can visit its webmaster website and read the user guide, you will get all your answers. Anyways, thanks for sharing this article.


    • Hello Abell,

      Please stop being so naive. Penalizing and not ranking the best small businesses and blogs does NOT improve the search experience for their users. This has NOTHING to do with cleaning up spam. (Most of which was INCENTIVIZED intentionally by Google.)

      I personally know of sites that NEVER broke any Google guidelines, never hired an SEO, never built a single link – just built a real business over 10+ years and then lost 58-70% of their traffic and sales overnight.

      Stop being gullible. Google serves as judge, jury and executioner. People need to stop defending their heinous actions. Stop assuming that every site penalized deserves it. Stop assuming they are all guilty when in many cases they are NOT guilty. And even if they are – the only thing they are guilty of is marketing their business.

      Google is not a deity. They have self-proclaimed themselves ‘god’ and they ARE NOT. I answer to a higher authority. Intelligent people should quit believing the propaganda and do what is right.
      Gail Gardner would love you to read ..February 11, 2014 Declared #TheDayWeFightBack #stopthensaMy Profile

  22. Hi,

    This is Very Good Information.. I am SEO Analyst. This articles Very Helpful For me. Thank you for sharing this New updations..

  23. IBeacuse of panda and penguin updates I have removed all links from my website that points to small business. It is considered as paid link and Google penalize for it. One of my website has been deranked by a big margin because of this. I removed them from all of my websites.
    Islasfoods would love you to read ..Islas Pili Nuts Are Now Available Online to Those Living in the US and CanadaMy Profile

    • You are allowing Google to KILL small business by playing into their hand. This is exactly what they want – that small businesses lose all ability to compete. We need to do the opposite. IGNORE GOOGLE and write about, recommend and link to those who are most deserving.

      If we do not, eventually there will be no small business. No bloggers except those sanctioned by the wealthy elite. No choices. No freedom. Do you not see where this is going?
      Gail Gardner would love you to read ..February 11, 2014 Declared #TheDayWeFightBack #stopthensaMy Profile

  24. As i finally quit my job to do SEO development full time, I find myself a little worried. Glad to have resources like yours out there. Thanks for the education.
    Randy Reinsch would love you to read ..What is Black Hat Search Engine Optimization?My Profile

  25. I built a website for my Mom to sell her antiques and antique jewelry in 2001. She ranked well on Google for several related keywords from 2001 until the end of 2012. This resulted in enough sales to make a decent secondary income for her. Since the beginning of 2013, those same keywords are dominated by eBay, Etsy, Chinese wholesalers, Youtube videos and Pinterest pages. The small businesses in this area were almost all pushed down. My Mom’s site is all the way down to the 4th page or worse. Sales and inquiries are now at zero and she asked me to shut it down so she can just sell off her inventory on eBay. So, Google wins. I guess these small businesses are spam to Google. Very sad.

    • I should also add that the only traffic Google sees fit to send to the site is to the blog, which has information on the history, values and research on antiques and jewelry. Of course, this traffic is worthless, since people looking for this information are not looking to buy. So Google wants us to be a free informational site I guess. Only Google is allowed to make money.

  26. i think days of google as search engine near the end. It was before search engine for human, but now it google cash cow only.

  27. Thanks Gail Gardner
    This is a very usefull information for us .It will definately help people and i think new algorithm for SEO will be a knife on our neck.

  28. Whereas the Google Page Rank is concerned, i have also lost ranking of my sites. Google is changing its policies and SERPs, so a big number of bloggers have affected from its change.
    Zareen would love you to read ..Vodacom Internships 2014: Vodacom CareersMy Profile

  29. this made me sad… Google is doing these with webmasters.. many people give thier full time to blog and Google is not letting them go ahead..These biog companies always does this kind of behavior… disgusting
    mayank would love you to read ..After Getting Pulled,iPhone with Flappy Bird installed selling over $100k on eBayMy Profile

  30. Hey Gail,

    Thank you for posting this!

    I cannot believe that the publishing community is undergoing this kind of attack. It seems that there is a lot of noise right now on the twitter-sphere about this and I personally can’t understand why the folks over at the big G would manually remove your visible Page Rank or even drop it to 0.

    Granted, I know that Matt recently announce that Guest Blogging was “done” for but I don’t think that legitimate blogs should be punished like this.

    It would seem that Google has in fact gone to war with the publishing community if every aspect of your SEO remains the same and out of the blue your PR score is shot. That’s pretty unfair.

    The only thing that I can recommend from my understanding of external SEO factors, for those who are going through something like this, is to wait it out. The truth will surface as other make their views known.

    In the meantime, I think that focusing on Traffic numbers is the most important thing to keep in mind when looking for guest blogging opportunities.

    After all, that’s still the reason we all do what we do online, right?

    Thanks for setting up the blog mastermind group. I’m always happy to connect with others online.


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