I believe this has actually been in the works for many, many years, but now they are publicly promoting this capability. You can read How Gmail Ads work
Personally, I consider this unethical because emails between you and your family, friends, clients and others should be PRIVATE – not data-mined so ads can be targeted at you.
I have a better way. I don’t use gmail.
Oh, I HAVE gmail accounts. You can’t work online and avoid them easily. (I even told Buzz NO but it appeared anyway.) I just don’t use them. But since many of the people I email to do the emails I send them are data mined.
In a recent post Big Brother Yahoo and Google Too I shared this information from a user of Yahoo email who experienced another type of email data mining.
I was in a dialogue with a distant relative via email. This relative had not seen or heard from me in 20 years. I temporarily forgot where I was during our email exchange [which was on Yahoo.com email ] and told her my age.
Within 48 hours my age appeared in my Youtube.com channel, without my consent, without my permission and without me even knowing it until I logged and found it posted. I quickly deduced where this information had been datamined from. Someone from Yahoo.com had provided it to Google, which owns Youtube and it appeared in my Youtube account so quickly I was stunned. And furious too.
Do you suppose most people have an expectation of privacy that what they send directly to a close friend or family or client is PRIVATE? How many know that what they type into an email can end up on unrelated sites online?
I don’t know about you but I find ads following me from blog to blog CREEPY! No way will that work on me. (Maybe it will work on people who don’t wonder why they see the same ad everywhere they go online.
What do YOU think?
One final thought. It is likely that all of our email, chat, blog posts, and social networking activities are being recorded. As one of many of my older posts about data mining and privacy quotes:
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