The engagement rate for email is strikingly higher than that for social media. The average email open rate is about 20%, compared to the 8-10% of your followers on Twitter who will see any particular tweet.
The click-through rate for email is 3.3%, much higher than the average percentage of posts seen on Facebook (0.07%) or Twitter (0.03%). What’s more, email is much cheaper than Facebook or Google advertising, and it acquires far more customers than Facebook and Twitter combined. Of course, email marketing is merely one key aspect of all you can do for your digital marketing online.
GetResponse vs. Infusionsoft
GetResponse is better known for their email marketing solution, which has expanded into an all-in-one marketing platform for small businesses. The platform includes webinar integration, lead scoring, landing page creation and testing, and marketing automation.
Infusionsoft is an integrated customer relationship management (CRM) and marketing automation solution focused on lead capture. It also has integrated email marketing.
Whereas Infusionsoft has a CRM built in and can also integrate with Salesforce and other CRMs, GetResponse does not. However, it does support integration with twenty common CRMs including Salesforce.
It is not necessary to integrate any CRM with Infusionsoft, so companies already using a CRM may choose to keep it rather than migrate to the native Infusionsoft CRM.
Both solutions specialize in marketing automation. GetResponse has an intuitive, drag-n-drop workflow through which you can create a series of responses based on customer actions. Potential actions might include clicking a link in an email or abandoning a shopping cart.
Infusionsoft has a similar workflow for automating marketing actions and helping you capture leads. GetResponse’s workflow is more aesthetically pleasing, but Infusionsoft enables lead capturing efforts to be more personalized.
People webwide tend to agree that GetResponse is far more user-friendly than Infusionsoft. You don’t need professional expertise to implement GetResponse, which is designed to be easy for beginners to navigate.
Infusionsoft, in contrast, is complex and designed for the experienced. Even those who are professional marketers have found it challenging. Many companies hire a third party for implementation.
Because of this complexity, each of Infusionsoft’s plans requires users to purchase an additional $999 Kickstart package that trains them to use the software.
Marcus Taylor of Venture Harbor does note, however, that the complexity of using Infusionsoft is comparable to that of building the cockpit of a plane: “it’s as simple as something inherently complicated can be.”
While Infusionsoft offers CRM and ecommerce (features that GetResponse does not), Taylor points out that it would be foolish to buy Infusionsoft for the CRM, ecommerce, or automation alone, saying that the software’s power lies in how it integrates all of its features.
So while both Infusionsoft and GetResponse offer marketing automation, their platforms are suited to different situations. GetResponse is best suited to small businesses looking for a trustworthy, scalable platform. Infusionsoft is best for SMBs who are pulling in an income upwards of $100,000 and already have set procedures for their marketing efforts.
Here are some of the noteworthy features of each platform.
Both Infusionsoft and GetRepsonse offer email responsive templates. GetResponse does have a greater variety of templates from which to choose, and the templates have a superior design to those of Infusionsoft.
Landing Pages and Analytics
Both platforms have high quality landing page builders and strong analytics reporting. However, GetResponse’s landpage templates, again, have a more pleasing design. Also, Infusionsoft’s reporting lacks any visual depictions of the data, making it somewhat harder to grasp.
GetResponse has a way for you to split test just about any aspect of your digital marketing. Infusionsoft, surprisingly, does not have such a built-in feature. However, you can split test by means of A/B audience tags.
The ability to create webinars is one resource that Infusionsoft totally lacks. GetResponse makes creating webinars about as simple as filling in few a boxes and clicking on a button. It thus provides a creative and interactive way for you to educate your user base.
Naturally, those most interested in the content of your webinars are the most likely people to buy from you. Webinars are therefore a great way of nurturing leads for your marketing automation.
Using live webinars is an exceptionally effective method of generating leads made simpler by the integrations within GetResponse. Build your landing page and let GetResponse capture reservations, send reminders, email a link to the recording of the webinar, and automatically segment the leads it generates based on the audience’s actions.
Both GetResponse and Infusionsoft provide support via phone, email, and 24/7 live chat. GetResponse also offers a variety of useful resources on its site, such as videos, webinars, and a blog. Infusionsoft has a few similar resources on its site, but it’s other main asset is that the company has stewarded a strong online community of users who help each other.
If there is any other point that people seem to agree on pertaining to Infusionsoft and GetResponse, it is that GetResponse is far more affordable.
While there are those who defend the pricing of Infusionsoft by saying that it is a complex and powerful tool, it is still expensive. And even for those willing to pay a higher cost, the pricing structure of the software could arguably be improved.
GetResponse offers a 30-day trial period, after which there are no refunds. The plans range from $15/month for beginners to $799/month for the Enterprise plan. There is no annual fee and no fee to join. Even their $15 plan includes limited marketing automation, but the best value is the $49/mo. Pro plan.
Infusionsoft has no trial period and no refund if you don’t like the software. The monthly fee starts at $199/mo. and goes up to $599/mo. Each plan comes with an annual contract, plus an additional (and mandatory) Kickstart package, ranging from $999 to $2999. The purpose of the Kickstart package is to train people to use the software.
There is a pretty fair consensus online that as a reliable all-in-one solution, GetResponse is the clear winner when it comes to ease of use and pricing. Granted, there are certain people who would recommend Infusionsoft for specific purposes. But even many of them acknowledge that the platform is overly expensive.
If you’re a mid-market company looking for an affordable, user friendly solution, GetResponse is probably the best choice. While Infusionsoft is a powerful resource in certain situations, GetResponse makes marketing automation something that any business can leverage.
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