Have you just started your blog and have no clue on how to get more exposure?
If so, keep reading this guide and I will show you how you can get more exposure as well as get more backlinks for your blog.
All of the tactics mentioned in this article will not only help you build more visibility, but will also help you get more backlinks at the same time.
When you start a blog in a crowded niche, it’s really difficult to gain a foothold.
I know how it feels when your competitors get hundreds of thousands of visitors a month, but you get no more than a hundred readers to read your awesome piece of content.
What’s the reason?
Why don’t you get the same amount of traffic?
You are publishing as good (if not better) content as your competitors.
You are receiving good feedback about your content.
But why don’t you get the same amount of traffic?
This is partially due to the fact that your competitors have a lot of backlinks and you don’t. And partially because you are probably not utilizing some of the tactics listed in this guide. Follow these tactics and I am sure you will get more backlinks and see better results.
Let’s dive in:
Infographics get a lot of love. They are getting really popular. Chances are you have seen more than one.
But the question is Will Infographics Work For you?
Well, Yes. They will. As reported by Unbounce, the search volume for Infographics has increased by 800%:
Moreover, Neil Patel grew KissMetrics from 0 to 350,000 visitors a month with the help of Infographics. KissMetrics not only received a large amount of exposure, but also an overwhelming amount of backlinks.
Building Backlinks and Exposure with Infographics sounds easy, right?
But getting backlinks with the help of infographics can be a difficult task if done improperly.
Every other day, I come across people who think getting backlinks with infographics is an easy task. Here’s what their process looks like:
- Choose a topic related to your industry.
- Hire a graphic designer to create the infographic.
- Publish the infographic on your site.
- Share it on Facebook, Twitter and Pinterest.
- Sit back and wait for people to find and link to it.
And I am sure yours looks the same. At first, the above process looks good. But it really couldn’t be more wrong.
Why?Because after publishing the Infographic, you are just sitting back and waiting for the backlinks. That’s not how you get backlinks.Click To Tweet
Your recipe is missing one crucial and probably the most important ingredient.
What’s the missing ingredient?
Adding targeted outreach to the process increases your chances of getting more exposure and backlinks.
Targeted Outreach in simple words:
When you create great content, you reach out to relevant people (mostly influencers and site owners) and let them know about your latest infographic. You not only ask them to have a look at your awesome piece of content, but you also ask them for a link or share.
The people whom you reach out to are generally the people who already have influence or an audience in the industry.
Here are the steps to creating a great infographic that gets you tons of backlinks and exposure:
- Find an Infographic relevant to your industry that has already done well.
- Create one that’s 10 times better.
- Publish it on your blog or main domain.
- Share it on social media.
- Do Targeted Outreach.
Here’s some more detail on the above steps:
Step #1: Find Infographics That Have Already Done Well
This step is comparably the easiest of all.
To find infographics that have already done well:
- Figure out a topic about which you want to create an infographic.
- Then do a Google search for it using this search query: “[Your Topic]” + “Infographic”.
- On the search results page, have a look at the top results.
Find out what infographics have done well in terms of getting backlinks and shares. To find out the number of backlinks each of the top infographics have gained, you can use tools like Ahrefs or Moz’s Open Site Explorer. I will not cover that in this guide.
Step #2: Make An Infographic That’s 10 Times Better
Creating an Infographic that’s 10 times better is not at all an easy task. It takes time and hard work.
Don’t copy your competitors’ infographics. Make yours as unique as possible. Try to use a cleaner and more attractive design.
Your infographic’s Design and Data is what sets it apart from all others. Make sure to use a beautiful, colorful, and easy to read design.
And when you create your infographic, don’t forget to include your Logo and Company name.
Step #3: Publish It
Now that you have an awesome Infographic, it’s time to publish it.When you publish your Infographic, be sure to provide your readers with an embed code. This Embed code will allow your readers to easily embed the infographic on their own website.
After adding an embed code, each time a reader embeds your infographic on their site, you will get a backlink.
To make the task easier, you can use this tool from Siege Media to create the embed code:
The tool is really easy to use. Just fill out the settings, grab your code and paste it right after your Infographic on your own site.
Step #4: Share It!
This is a no-brainer. Once you publish the infographic, share the heck out of it on social media. Here are some places to share your Infographic:
- Google Plus Communities
- Facebook Groups
- LinkedIn Groups
- Your Blog’s Facebook Page
- Your Facebook Timeline. Pro Tip: Tag all your Facebook friends. Just Kidding 😀
- Community sites related to your niche. For example, Inbound.org is a community related to SEO and Content Marketing.
- Forums related to your niche
Step #5: Targeted Outreach
This is the main part of our process. This is where we let people know that our Infographic exists.
Reaching out to people, letting them know about your Infographic, and asking them to link to it is a difficult task.
You probably won’t get thousands of backlinks and shares overnight. It will take some time, patience and hard work.
To get started with targeted outreach, find all the influencers in your niche and make a list of them. To find the Influencers, you can use tools like FollowerWonk, BuzzSumo, and Ninja Outreach. They are not covered in this guide.
If you don’t want to use tools, use the following technique:
- Do a Google Search with the following query: “[Your Niche]” + “Top Blogs”
- Now, in the search results, you will see a lot of list posts listing the top blogs in your niche.
Make a spreadsheet of all the top bloggers in your niche. Your spreadsheet should contain the following details about the blogger:
- Facebook (optional)
- Twitter (optional)
- Number of twitter followers (optional)
- Number of Facebook followers (optional)
Finding all of these details is easy. I have marked the last four optional. But don’t be lazy. Fill out all of these details in your spreadsheet. The more details you have about the blogger, the better.
WordStream has an awesome guide for finding email addresses. This will make it easier for you.
Once you have a list of top bloggers and influencers in your niche, you can start reaching out to them one by one. Reaching Out simply means sending them an email and letting them know about your Infographic.
Before you reach out to the bloggers on your list, you first need to get on their radar or they will simply ignore your email.
Here’s how you can get on their radar:
- Comment On Their Blog
- Share Their Content On Social Media
- Comment On Their Social Media Posts
Completing at least two of the above tasks will get you on their radar.
Warning: Don’t perform all of these tasks at the same time or on the same day or you will look like a fool.
Send them a “thank you” email. Sending a complementary email will help you get on their radar as fast as possible.
This complementary email will not ask them to do anything. It will be a simple “Thank You” email.
You can send a “Thank You” email directly to the blogger’s email address that you found. But here’s an even better approach:
- Sign Up to their newsletter
- Wait for their welcome mail. All bloggers send an automated welcome email to their subscribers. You will receive this email in under two minutes after subscribing.
- Reply to the welcome email.
This approach will save you from writing an additional subject line for the email. And will also improve the chances of your email getting opened.
Here’s an example of what you can send in the reply:
Hey [Blogger Name],
I have been reading your blog regularly. And I really like all the awesome stuff you have been publishing lately.
Your article [Article Name] has helped me a lot and I actually got [Benefit]. Just wanted to say ‘Thanks’.
Keep Up The Great Work!
You are free to use the above template. But I don’t recommend its use. Instead, personalize the email you send as it increases the chances of getting a response. The more specific details you include about the post, the better (so the blogger knows you actually read it).
All these tips will surely help you get on the radar of these bloggers which will not only help you build connections with them, but will also help you in getting them to share your content.
Once you have interacted with them, it’s time to ask them to share your infographic. Here’s an email template that you can use:
Subject: Infographic I think you’d like [about x]
Hey [Blogger Name],
I recently published an Infographic on “[Infographic Topic]” and I really think you would like it.
Here’s a link to the infographic:
[Link To Your Infographic]
If you like it, I would appreciate if you would share it with your audience. 🙂
And let me know what you think about it.
Once again, I would recommend not using any templates while emailing the bloggers on your list. Write personalized emails for each one of them.
After sending the email, repeat the steps for all other bloggers. This process takes time but is rewarding.
Here are some things to keep in mind when reaching out to bloggers and influencers:
- Influencers and Bloggers are very busy people. They have a lot of work to do. So, they might take 2-3 days to reply.
- Don’t get too pushy. If an influencer doesn’t respond or share your infographic, don’t ask them again and again. If you do, your emails will start getting ignored and will end up in the Trash. It is ok to follow up after a week or so.
- You will not get a 100% response rate. But you will surely get a 30-40% response rate, which is good. 🙂
By the way, if you are not getting enough responses, then one of the following might be the reason:
- You are emailing your Competitor and asking him to share your Infographic 😀
- Your infographic isn’t good enough
- Your email fell into the spam folder or the blogger didn’t see it
Bonus Step: Submit To Infographic Directories
While Google doesn’t give much value to links from Infographic Directories, submitting your Infographic to Infographic Directories can get you a lot of traffic.
Here are some free infographic directories:
Submitting your infographic to these directories is really easy. Most of them have simple forms that you can use to submit your infographic.
All of these steps are what it takes to get exposure and backlinks with an Infographic. Good luck with your infographics 🙂
2. How to Get Guest Posts
Guest Posts are one of the best ways possible to build an authority in your niche.
Why I am calling it the best way?
Because it is one of the only ways you can leverage someone else’s audience and build exposure (and backlinks) for your blog.
Guest posting is a simple tactic that helps you:
- Get more traffic to your website and blog
- Improve search engine rankings for your blog
- Establish authority in your industry
- Gain a foothold in your niche
Neil Patel, Brian Dean, and Adam Connell are good examples of bloggers who have used Guest Posting to establish authority.
If you read articles on Forbes and Entrepreneur, I am pretty sure you would have come across an article written by Neil Patel. Neil uses this tactic a lot even though he already has such a massive fan following and authority because he knows the benefits of Guest Posting.
By guest blogging on GrowMap, I am able to leverage GrowMap’s audience to gain exposure and authority.
Guest Posting doesn’t only reward the Guest Poster, but also the site owner. It’s a win-win for both parties. That’s why most blogs (excluding personal blogs) allow Guest Posting.
When writing a guest post, the more comments and shares you get, the better. I really recommend you to check out my article on increasing reader engagement on your blog. It will help you get more comments and shares.
Now that you know the benefits, it’s time to find Guest Blogging opportunities.
The first place to look for Guest Blogging opportunities is your reading list.
What blogs in your niche do you read?
Chances are most of them allow Guest Posts.
Don’t know any blogs that allow Guest Posts?
No Worries. Use one of the below search queries to find blogs in your niche that allow guest posting:
- “[Your Niche]” + “write for us”
- “[Your Niche]” + “blog for us”
Using any of the above search queries will get you similar results:
Once you have a list of a few (at least 15 – Don’t Be Lazy!) blogs that allow Guest Posts, it’s time to get on their owners’ radar. Here are some ways to get on their radar in no time:
- Leave a helpful and value-adding comment on their blog
- Send them a ‘Thank You’ email. Check the Infographics section for the email script to use.
- Share their content
- Comment on their social media posts
It is better to spread these actions out over a few days. Establishing a relationship with them first makes it dead easy to reach out to them.
Getting to know the bloggers first doesn’t guarantee that you will surely get a Guest Post on their site. No one will offer to let you write a Guest Post on their site just because you left a comment or shared their post.
Keep these things in mind when pitching a Guest Post:
- Your article MUST be relevant and helpful to the blog’s audience
- Don’t pitch a self-promotional post
- Don’t send complete posts to the blogger. Instead, send them an outline of the post along with the title of the post because no one has time to download and read a Word Document they didn’t request.
- Send more than one idea. It will not only increase your chances of landing a Guest Post, but will also allow the blog’s owner to choose the best Guest Post idea.
- Include 3 examples of your writing, ideally content published somewhere online.
Here’s an email script that you can use:
Subject: Interested In Guest Posting On [Blog Name]
Hey [Blogger’s Name],
I am [Your Name]. You may remember me from the comment I left on your last post.
I really love the content you are putting out on [Blog Name]. Keep up the good work.
I recently noticed a guest post on your blog by [Guest Blogger’s Name].
I would love to be the next Guest Author.
Here re some Guest Post ideas I have in mind:
Just to give you an idea of the Quality I bring to the table, here are some of my recent posts:
Let me know if you like any of the above ideas and I will send you a quick outline of the article.
Keep Up The Good Work on [Blog Name]!
Getting a reply from the blogger might take 5-6 days.
If you don’t get a reply from the first few bloggers, don’t lose hope and move on the next target bloggers. Happy Guest Blogging 🙂
3. Answer HARO Queries
Help A Reporter Out (HARO) is a free online service that connects journalists with people who have experience in particular fields.
In simple words, HARO helps journalists get more information on relevant topics by connecting them to experts. HARO simply sends newsletters containing Media Opportunities to its subscribers.
Here’s what a typical HARO newsletter looks like:
Being Honest, I have never been lucky enough to get a link from HARO. It’s not that HARO doesn’t work for everyone. It’s just that I didn’t try hard enough.
HARO has helped a lot of people land High-Quality backlinks from authority sites like Inc.com. And these people aren’t special. They are just like You and Me. Normal People.
Getting a backlink with HARO is easy. Just look out for opportunities in the HARO emails you receive. They send out 3 emails a day.
Once you find a good opportunity to help a journalist, reach out to the journalist and help them. That’s it.
You help the journalist and land high-quality backlinks. It’s a win-win for both parties.
4. Get Links From List Posts And Link Roundup Posts
Unless you live under a rock, you must have seen a list post that looks something like the following headlines:
- “25 Must Read Articles About [Topic]”
- “[Topic] Reading List: January 2016”
Some blogs publish this type of links every month while other blogs live on publishing this type of roundups.
If you want to get a link from a roundup published by a high authority site, you need GREAT content. Thin content won’t take you anywhere.
While I can’t help you with writing Great content, I can still help you in finding List Posts and Link Roundups.
Here are some search queries you can use to find Link RoundUps and List Posts relevant to your niche:
- “[TOPIC]” + “Link Roundup”
- “[TOPIC]” + “Reading List”
- “[TOPIC]” + “Must Read Articles”
- “[TOPIC]” + “Must Read Articles of [Month] [Year]”
For “Blogging” + “Link Roundup”, these are the results Google returned:
Here’s an email script that you can use:
Hey [Blogger Name],
I just read your roundup about [TOPIC]. I really like it.
Here’s a piece of content I wrote about [TOPIC] that I think might be a good fit for your roundup:
[Link To Your Content]
Let me know what you think!
Ready to Get More Backlinks and Exposure?
Getting Backlinks and Exposure for your blog takes time, patience and hard work.
The tactics discussed in this guide will not get you backlinks and exposure overnight. All good things take time.
Recommended: OutreachMama’s 51 Best Link Building Tools in 2017
Do you have any questions? Or want to share your own tips? Leave a comment.
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