Technorati Interview: Gail Gardner and her Map to Small Business Growth

July 20, 2011 · 22 comments

Technorati

Link to GrowMap at Technorati Reviews Greatly Appreciated

My regular readers know that I prefer to focus on how we can benefit small business and bloggers and not on the individual behind this blog.  That has created curiosity about who I am, why I do what I do and more details on why I think what I think and share what I share.

Interactive advertising media executive and fraud prevention blogger Pace Lattin asked if I would answer some intriguing questions for an interview he wanted to publish on Technorati. Here’s what he had to say: 

What came out of that interview was one of the most interesting interviews I’ve ever had with anyone — and I’ve been doing this for over 12 years. She revealed stuff about Google and about marketing and blog promotions that many people would charge to share in a several hour seminar. It’s worth reading and rereading several times.

Bloggers and small businesses can both benefit from the insightful questions Pace asked and the answers I shared. The economic future of bloggers and small business is intertwined. I do hope you will make the time to read what turned into two posts on Technorati because of the depth of the answers:

I’m sure you’ll find his intro very entertaining:

While Gail Gardner is not particularly famous in mainstream circles, in the small business and marketing blog world, she’s made a name for herself as one of the most influential bloggers out there. From her house somewhere in Texas, she’s managed to create a network of bloggers who listen to her every word, and in turn follow her posts as if they are gospel. What is even stranger is that no one has actually met her, and she’s never been to a single convention or spoken at a single event. Her entire influence has been built online, one post after another, often making major waves with what she says in the marketing community.

More importantly, I hope you find the content very applicable to the goals you are working to achieve. Do leave comments and let me know what you think?
BREAKING NEWS: Wow it must be my lucky week. Small Business Technology Consultant Vernessa Taylor, best known as @CoachNotesBlog on Twitter, just surprised me with a beautifully written Small Business Advisor Profile of GrowMap.

 



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{ 20 comments… read them below or add one }

web design buffalo
Twitter:
July 20, 2012 at 12:54 am

great interview..it shows an insight of what this woman’s work is all about..i have learned so much from gail

Reply

fresh salsa
Twitter:
July 18, 2012 at 10:14 pm

Gail Gardner has been at the forertont aof it all..i admire her tenacity in this
fresh salsa would love you to read ..A Simple Quesadilla RecipeMy Profile

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IT Support Kent
Twitter:
June 19, 2012 at 6:24 am

Very useful article – as a small business we do find social marketing and our online presence to be a bit of a minefield!

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Shubham who writes about Download CSGO
Twitter:
March 31, 2012 at 10:21 am

Really motivating article! Gail Gardner really inspired me a lot. Will surely follow her tracks to become successful.
Shubham would love you to read ..How to enable Developer Console in CS GOMy Profile

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Don who writes about Las Vegas SEO
Twitter:
March 18, 2012 at 8:48 am

There’s a difference between people who spam and post meaningless junk on blogs, and those who post on topic related comments and post something meaningful. Companies who post garbage should get their comments deleted to be sure, but those who are willing to put the time and energy into actually reading the topics, and posting legit replies, I don’t feel they should be punished because a bunch of spammers decide to crap out the internet.

Reply

growmap
Twitter:
March 18, 2012 at 6:02 pm

Hi Don,

I totally agree and have been encouraging bloggers to welcome comments from small businesses and other bloggers for several years. You may be interested in my post For Bloggers Who Hate Comment Spam.

Reply

buffalo tees
Twitter:
October 11, 2011 at 2:45 am

what a great read with lots of useful info…im so reading Part II.
buffalo tees would love you to read ..Buffalo Cool Place T-ShirtMy Profile

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wny yoga
Twitter:
October 11, 2011 at 1:46 am

Gail simply rocks!i admire her expertise and it really was a great interview.Kudos!

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Danny who writes about Pole chain saw September 12, 2011 at 11:59 pm

Just reading this post already made me learn something about you.
You are a woman :-| . I feel ashamed addressing you as “he” in my comments. Sorry about that Gail.
Growmap doesn’t really disclose if you are male or female.
Ok, I’m off to read the interviews now.
Danny would love you to read ..Remington RM1015P 10-Inch 8 Amp Electric Pole chain SawMy Profile

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Cristian Balau July 28, 2011 at 11:53 am

This shows once and for all that you don’t need to be active offline to be successful in Internet Marketing, people won’t need to actually meet you for you to get successful.
Cristian Balau would love you to read ..What is a Google Manual Penalty?My Profile

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Barry July 28, 2011 at 12:01 am

I certainly agree that blogging is a beneficial way of marketing plus providing support and entertainment for customers and visitor to your site and shop. And I Did enjoy your comment on “Ignoring “guru” who stay to see whose falling and then attack to turn the traffic into income”. I believe with providing original + useful content and a bit of creativity all is going to be good both for us and our visitors.
Barry would love you to read ..Apple iOS Vulnerability Worse than WarnedMy Profile

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Charles
Twitter:
July 25, 2011 at 5:33 pm

Had some success with collaboration for a few posts. It did lead to more traffic, but for our site it didn’t generate any additional leads. BUT, the additional links it brought in certainly didn’t hurt.
Charles would love you to read ..The Banking HypocrisyMy Profile

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Austex Pools
Twitter:
July 23, 2011 at 12:27 pm

Nice interview. Thanks for the links to the small business growth parts 1 and 2. We are in the middle of growing our business pas the small phase but there is great information here we need to utilize.
Austex Pools would love you to read ..Dark Versus Light Bottom PoolsMy Profile

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nik July 23, 2011 at 10:04 am

I have been reading about Gail Gardner from a long time now… very impressive :)
nik would love you to read ..3 Easy Steps to Change Your Windows 7 or Windows Vista Startup SoundMy Profile

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Kristina L. July 21, 2011 at 6:17 pm

Great interview!I read the both parts and must say I think that your success must be due to promoting the collaboration method between bloggers. It is something that just has to be appreciated, as it is quite rare to be found.
Kristina L. would love you to read ..Kolo Coupon CodeMy Profile

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Andrew
Twitter:
July 25, 2011 at 5:52 am

Collaboration is indeed a great idea. I always believe in the saying that two heads are better than one.
Andrew would love you to read ..The Rubbish I Keep!My Profile

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Pace Lattin
Twitter:
July 21, 2011 at 7:41 am

Gail what an absolute joy it was interviewing you and getting those questions answered! You are a complete delight and full of amazing insight. I learn something every time I talk to you
Pace Lattin would love you to read ..Why Are Brand Media Buyers So Damn Lazy?My Profile

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Benjamin Hübner
Twitter:
July 21, 2011 at 4:56 am

Blogging is a powerful way to build a strong relation ship with your readers and customers very easily, so it isn´t surprising that small businesses can widely profit from blogging!

Blogging also perfectly interacts with social media these days (Or does social media interacts with blogging?), another positive aspect for small businesses for sure!
Benjamin Hübner would love you to read ..Google Plus One Wordpress PluginsMy Profile

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Jovi Brown
Twitter:
July 21, 2011 at 12:30 am

You stated, “The economic future of bloggers and small business is intertwined.” Your comment is so true. As a small business owner, I just started a blog and see the potential financial benefits. Thank you for sharing.
Jovi Brown would love you to read ..Using Empathy to Increase Communication EffectivenessMy Profile

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growmap
Twitter:
July 21, 2011 at 4:49 am

Hi Jovi,

You may want to reconfigure your FeedBurner account so that your CommentLuv links give you the SEO benefit instead of FeedBurner. See How to Configure FeedBurner.
growmap would love you to read ..Small Business Influencer 2011 @SmallBizTrendsMy Profile

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