In this episode of the Future of Engagement, Murray Newlands takes a look at the recently released feature and discusses both the conversation surrounding it and what it can do for your brand.
http://www.youtube.com/watch?v=l2o1xnKDgHg
For those of you who might have missed the news before heading out of town for Memorial Day weekend, last week Facebook released a new feature for brand pages that provides a quicker and easier way to monitor their reach to fans.
Prior to this release, brands could use their page admin panel to see what content was viewed most by their fans. The new feature gives brands another way to view their reach by providing the percent of fans viewing each piece of content posted on the bottom of each post.
This is a great new feature for brands who want this information and don’t
want to calculate it on their own from the insight section of their admin panel.
According to Facebook, the average post on a brand page only reaches about 16% of its fans – a relatively low amount. Now that brands can see the percent of fans reached on each individual post, you can better understand what types of content to engage fans with in the future.
Through the use of this tool, Facebook hopes to optimize fan engagement with brands
and ultimately help brands increase their average percent of fans reached per post.
Highlights:
- New Admin Feature
- Easily Accessible
- Increases Engagement Optimization”
This graph was created using the social media monitoring tool Alerti. Overall, the tone of conversation about this topic across different social media is neutral, however almost a quarter of the commentary is positive.
Alerti is a great tool for bloggers since it lets them see what people are saying on certain topics through different social media platforms Get Alerti for free for 3 months using the alertivideo promotion code!
FACEBOOK TIMELINE TIPS:
- Mashable: Facebook Timeline: 9 Best Practices for Brands
- Just Ask Kim: Facebook Tips
- Magnet Media Films: Facebook’s New Timeline Apps for Social Commerce
{ 107 comments… read them below or add one }
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Timeline is amazing when people see your profile.
That’s a great Facebook feature and it’s really helpful.
I suppose everyone is using it now.
i think the older profile style was better than this timeline. But timeline gives a professionalism in profile view. that may help brands and products much better
Navas Azeez would love you to read ..Technology Facebook Cover Photos – 14
Twitter: JERRYWHYTE
September 19, 2012 at 6:07 am
I love your facebook time engagement tips and the alerti infographics demonstration above
Jerrywhyte Obamwonyi would love you to read ..Make Fast Ads-Free Facebook Timeline Cover Pictures Online
Twitter: saif_ullah_butt
July 31, 2012 at 4:44 am
Hey
This is a commn human psychy that everyone wants change.If a change is better than the previous one than it makes its place itself and get famous among the people more frequently..Same is the case of rising feature of facebook that is “Timeline”
Thanks
SAiF
Saif Ullah Butt would love you to read ..Can You Depend On Blogging To Make A Living ?
This is great for brand building. Thanks so much for the information as I was not aware of this new feature. This is surely going to help many businesses.
Thanks for such a facilitative share .Facebook Timeline gives a purposeful visual landscape that brands can use to showcase their products, services and solutions. If used wisely it can help to bolster business . Nice share .
Facebook Timeline feature is Totally awesome.gives us different look and take us to other level of social media. I Want to know more and More about Timeline
PriceSpecs would love you to read ..Microsoft Surface Windows Tablet Price
Hmm i am also agree that the new time line feature is really amazing.
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Twitter: james23
June 17, 2012 at 1:39 am
The new time line plugin is really helpful. I’m a big fan of facebook and usually spend a lot of time there to connect with my friends and refresh my mind.
Twitter: swamykant
June 17, 2012 at 1:06 am
Improve your EdgeRank .. you can get more visibility for Facebook page
Swamykant would love you to read ..Facebook EdgeRank – What You Need to Know
Twitter: https://twitter.com/#!/eukhostltd
June 16, 2012 at 6:42 am
Facebook time line feature is awesome and I really like it.
I’m a big fan of Facebook and for me the new Facebook timeline plugin is really awesome. If you could really observe it and pick out the details one by one about it, you’ll notice that it has a lot of features that you could get benefit from
Pigg Tale would love you to read ..Where Motherhood, Family, & e-Business Converge…WELCOME!
Twitter: JGDCD
June 15, 2012 at 4:55 pm
I don’t like this new feature of Facebook, I like the way it used to be . Everything was easier to access and more stream lined. I really do not like the new format.
Jennifer G would love you to read ..Mississippi Woman Charged with DUI Following Two Crashes
I personally think that before FB tries to launch a new feature they need to work on some other issues that the end user complains about. I do however like the fact that they are helping businesses to understand what types of content the fans are reading.
I don’t know why personally I don’t like this new feature Facebook introduced though it might be good for people who are using facebook for business purposes but somehow i find the last version was more secured than this timeline. Anyway thanks for sharing this atleast i understood the advantages of timeline.
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Twitter: alishaneuron
June 15, 2012 at 12:41 am
I’m a big fan of facebook and usually spend a lot of time there with my friends to refresh my mind. I like your suggestions of new timeline plugin install by facebook.
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I am wondering what will happen now that their stock has dropped and they have more people to answer to.
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Twitter: VictorTalha
June 13, 2012 at 9:45 am
In my opinion, FB Timeline totally rocks. Talk about a great way to engage, monitor, and benchmark social media response for your business, company, or fan base! We love it over here at Digital Age Marketing Group and Accident Attorneys Now. Since we were one of the first companies to initiate and optimize our Facebook Timeline, for ourselves, months before it was ever made available to the public, we took a proactive stance and approach to help our customers, professional legal clientele, and partners engage, enact, and respond using the already really hip, cool social media platform.
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